ballotpedia.org
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Ballotpedia: The Wikipedia of American Politics
A $52M non-profit that quietly became the backbone of election information
While most media companies fight for attention with clickbait, Ballotpedia built a $52M empire by being boringly reliable. It's the digital encyclopedia that powers everything from local school board races to presidential elections, with 2.8 million monthly visitors trusting its data over flashy headlines.
"Ballotpedia doesn't chase trends—it documents democracy with surgical precision, becoming the quiet infrastructure behind political research."
The SEO Powerhouse Strategy
With 7M+ backlinks and 65% organic traffic, Ballotpedia mastered the art of becoming the default answer for political queries. Their top keyword isn't even their brand—it's 'valentina gomez' (185K monthly searches), proving they capture real-time political curiosity, not just branded traffic. This isn't accidental SEO; it's a deliberate content moat that makes them indispensable during election cycles.
The Trust Paradox
Ballotpedia operates in the most polarized space imaginable—American politics—yet maintains neutrality through sheer volume of data. Their 232 employees don't write opinion pieces; they build databases. This creates a unique trust advantage: when everyone else is spinning, they're just presenting facts. The result? Media outlets, campaigns, and researchers all depend on their infrastructure, creating B2B lock-in that pure B2C sites can't match.
The tech stack reveals their priorities: jQuery, Tailwind CSS, and Vite suggest a pragmatic, performance-focused engineering culture. They're not chasing Web3 or AI hype—they're building reliable, fast-loading pages that rank. The absence of heavy frameworks speaks to a lean operation that prioritizes content velocity over architectural elegance.
- Non-profit model with $52M revenue—funded by donors, not ads
- Captures election-driven search spikes (e.g., '2028 election' at 15K searches)
- Dominates long-tail political queries (e.g., 'Texas District 31' races)
- Built for media and campaigns, not just consumers
The Unsung Infrastructure of Democracy
Ballotpedia proves that in a world of noise, depth and reliability win long-term trust and revenue
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Meta Tags
Ballotpedia
Ballotpedia is the digital encyclopedia of American politics and elections. Our goal is to inform people about politics by providing accurate and objective information about politics at all levels of government.
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About ballotpedia.org
Ballotpedia is the digital encyclopedia of American politics and elections. Our goal is to inform people about politics by providing accurate and objective information about politics at all levels of government.
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ballotpedia.org Social Media
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Technology Stack
ballotpedia.org uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
Caching
Varnish
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Traffic & Audience
ballotpedia.org receives approximately 2.8M monthly visitors and ranks #24,171 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:34 on the site.
The majority of ballotpedia.org's traffic comes from undefined, undefined, .
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