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bamboohr.com
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bamboohr.com

12 technologies
VerifiedGrowingVisit13.9M/mo$358M1.8K12 Tech25 Leads
Deep Dive

BambooHR: The HR Giant No One Talks About

Decoding the 62% direct traffic beast that owns the SMB HR space

While SaaS founders obsess over viral growth loops, BambooHR built a $358M empire through brute force execution and a product that simply doesn't churn. Their secret? Making HR boring, reliable, and impossible to replace.

$358M
annual revenue
1.8M
monthly visits
62%
direct traffic
1.8K
employees

"62% direct traffic means they don't need marketing—they have a product moat."

The Unsexy SaaS Juggernaut

BambooHR's 13.9M monthly visits with only 16% from organic search reveals a brutal truth: their growth isn't SEO-driven, it's word-of-mouth fueled by HR managers who refuse to switch systems. The 82,100 monthly searches for 'bamboohr' alone show a brand that's become a category verb, like 'Google it' but for payroll.

The HR Manager's Stockholm Syndrome

With 122 Trustpilot reviews averaging 3.4/5, BambooHR sits in the 'good enough' valley where churn dies. HR tech is sticky—migrating employee data is a nightmare. This explains the 7,870 monthly 'bamboohr login' searches; users live inside this platform daily. They're not just software, they're infrastructure.

The tech stack reveals their philosophy: Tailwind CSS, Bootstrap, and Ant Design suggest a 'function over fashion' approach. They're not chasing design trends—they're optimizing for stability. Cloudflare and HSTS show enterprise-grade security obsession, while Google Analytics and Crazy Egg suggest they still A/B test ruthlessly despite their size.

  • Competes with 'Rippling' (338K searches) but wins on simplicity, not features
  • 10.8M backlinks = massive SEO moat they barely rely on
  • Founded by Ben Peterson & Ryan Sanders—still led by founders in a PE-dominated space
No viral loops or freemium
62% direct traffic = product-led retention
3.4/5 rating isn't exceptional
13.9M visits = category leader
16% organic traffic shows weak inbound
Hire-to-retire = full workflow capture

The Real Moat Is Boredom

BambooHR wins by making HR so boring that switching costs feel existential. For founders: boring problems with high switching costs beat viral growth every time.

What tech stack does Bamboohr use?

20 detected
Video1
Security1
Cloud & Hosting1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
Tracking & Analytics8
G
Google Tag Manager
R
Reddit Pixel
C
Cloudflare Insights
G
Google Tag Manager
R
Reddit
G
Google Analytics
G
Google DoubleClick
T
Tracking Service

How much traffic does Bamboohr get?

Traffic & Engagement

13.6M
Monthly Visits
+2.4%
4.0
Pages/Visit
8:38
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-12%
15.4M
Oct 2025
Oct
13.3M
Nov 2025
Nov
13.6M
Dec 2025
Dec

Rankings

#4,013
Global Rank
#2,002
United States Rank
Computer Software and Development
Category

Backlinks & Authority

10.8M
Backlinks
45.0K
Ref. Domains
66
Authority Score
Low
Penalty Risk
Backlinks Trend-11%
12.2M
Jul 2025
Jul
11.6M
Aug 2025
Aug
10.8M
Sep 2025
Sep
10.6M
Oct 2025
Oct
10.8M
Nov 2025
Nov
10.8M
Dec 2025
Dec

Search Traffic

Organic
1.1M
Paid
133.4K

Top Organic Keywords

#1bamboohr
110,000 vol15.7%
#1bamboo
135,000 vol6.0%
#1bamboo hr
40,500 vol5.8%
#1bamboohr login
27,100 vol3.9%
#1pto
40,500 vol0.9%

Where is Bamboohr's audience located?

🇺🇸United States43.1%
🇨🇦Canada10.1%
🇬🇧United Kingdom7.3%
🇮🇳India3.8%
🇵🇭Philippines2.5%

Device Distribution

Desktop67.3%
Mobile32.7%

What keywords does Bamboohr rank for?

5 keywords
1bamboohr82.1K vol$11.08
2bamboo hr36.7K vol$16.76
3bamboo159.1K vol$4.50
4bamboohr login7.9K vol$4.92
5rippling338.9K vol$5.54

How is Bamboohr's SEO?

Open Graph Image

OG Image preview
og:image

https://www.bamboohr.com/media_115e701ac04beaf329bff3e3855a6c76267d2b007.png?width=1200&format=pjpg&optimize=medium

Meta Tags

title65 chars

BambooHR: The Complete HR Software for People, Payroll & Benefits

description138 chars

BambooHR makes it easy to simplify HR, with award-winning solutions for everything from hire to retire. Learn more with a free demo today.

languageEN

H1 Tags

h1The Powerfully EasyHR Platform

Schema Types

FAQPageOrganizationWebPage

Who works at Bamboohr?

Loading leads...

What do customers think of Bamboohr?

BambooHR

BambooHR

3.4
122 reviews
✓ Claimed

Categories

Software Vendor#undefinedSoftware Company#undefinedHuman Resource Consulting#undefinedApplicant Tracking System#undefinedPayroll Service#undefined

Activity & Engagement

Reply Rate
23.07692307692308%
Avg. Reply Time
43.0 days
Claimed Date
7/21/2021

Contact Information

Address:
S 560 W 335
Lindon, US

Reviews (20)

Filter by rating:
Tami
5/27/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 5/22/2025
The Bamboo HR platform saves time and effort.

Bamboo HR is super easy to use, and navigating between different modules/employee records takes zero effort. The platform layout is logical and you can find employee details without a lot of senseless searching. Overall, the platform saves time and effort. That makes it worth a small fortune to me.

Alireza Zarifnia
5/19/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/19/2025
Really good and helpful and also easy…

Really good and helpful and also easy to use and implement!

Jaime
5/15/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 5/15/2025
BEST HRIS I'VE EVER WORKED WITH

I have worked with several HRIS's and Bamboo HR is by far my favorite. Super user friendly, and it has EVERYTHING and then some options that you will ever need. Training courses on all of there functions, wonderful support staff. All Around GREAT HRIS!!!!

Thomas "Tom" Fargardo
5/15/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 5/14/2025
BambooHR is great!

BambooHR is great for its intuitive design, making it easy for both HR administrators and employees to navigate.

Andrew Huntingdon
9/29/2025
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 9/29/2025
Bamboo HR covers everything we need and…

Bamboo HR covers everything we need and it provides a easy to use UI for the majority of our HR needs. I predominately found their onboarding of our employees to be very good and its also easy to generate reports and view insights. Pricing is a little more than what I would like for our size company but its a compromise I made for ease of use compared to other platforms we looked at.

Frequently Asked Questions about Bamboohr

What is Bamboohr's Revenue?
Bamboohr generates approximately $358M in annual revenue. With 1,827 employees, that's $196,000 per employee.
What does Bamboohr do?
BambooHR makes it easy to simplify HR, with award-winning solutions for everything from hire to retire. Learn more with a free demo today.
How fast is Bamboohr growing?
Bamboohr has grown by 2.4% in the last 6 months according to traffic data. employee count has changed by 19% year over year.
How do people interact with Bamboohr?
When visiting Bamboohr, visitors view an average of 4.0 pages per visit, and spend around 8:38 on the site, and the bounce rate is 49.4%.
How do people find Bamboohr?
12.4M people (91%) visit Bamboohr directly. 1.1M (8%) find them through organic search. 133.4K (1%) come through paid advertising.
Who uses Bamboohr?
Bamboohr's top market is United States with 5.9M visitors (43.1%). Canada is 2nd with 1.4M (10.1%). United Kingdom is 3rd with 992.6K (7.3%).
What technologies does Bamboohr use?
Bamboohr uses 12 technologies across their website including Video, Security, Cloud & Hosting. Key technologies include Wistia, HSTS, Cloudflare.
Who are Bamboohr's competitors?
Bamboohr's main competitors include Workday, Gusto, Rippling, hibob, Zenefits. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bamboohr?
Bamboohr has a Trustpilot score of 3.4 out of 5 (3 stars) based on 122 customer reviews.

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About bamboohr.com

BambooHR makes it easy to simplify HR, with award-winning solutions for everything from hire to retire. Learn more with a free demo today.

Company Overview

bamboohr.com
Website
jobs_and_career
Industry
#4,750
Global Rank
13.9M
Monthly Visitors
12
Technologies
25+
Employees

Contact bamboohr.com

Technology Stack

bamboohr.com uses 12 technologies across their website including Wistia, HSTS, Cloudflare, and more.

Video

Wistia

Security

HSTS

Cloud & Hosting

Cloudflare

Marketing Automation

Marketo

Analytics & Marketing

Crazy Egg, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

13.9M
Monthly Visits
48%
Bounce Rate
3.4
Pages/Visit
3:08
Avg. Duration

bamboohr.com receives approximately 13.9M monthly visitors and ranks #4,750 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:08 on the site.

The majority of bamboohr.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bamboohr.com?
BambooHR makes it easy to simplify HR, with award-winning solutions for everything from hire to retire. Learn more with a free demo today.
How much does bamboohr.com cost?
You can view bamboohr.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does bamboohr.com use?
bamboohr.com uses 12 technologies including Wistia, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact bamboohr.com?
You can contact bamboohr.com through their contact page.
What are bamboohr.com's social media accounts?
bamboohr.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is bamboohr.com hiring?
Check bamboohr.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is bamboohr.com?
bamboohr.com receives approximately 13.9M monthly visitors and ranks #4,750 globally. Traffic is growing by 4.1% month-over-month.

Related Searches

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This page provides publicly available information about bamboohr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bamboohr.com directly at https://bamboohr.com.