paychex.com
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Paychex: The Unsexy Empire of SMB Payroll
How a 19,000-employee giant dominates with 76% direct traffic and a 1.1-star rating
In a world obsessed with disruptive startups, Paychex quietly commands an empire of 11.4 million monthly visitors with a product that feels like it was designed in 1995. The secret? They don't need to be loved—they just need to be there.
"76% direct traffic means their customers don't search—they return. This isn't a growth story; it's a retention fortress."
The Trust Paradox
Paychex holds a staggering 1.1/5 stars on Trustpilot across 605 reviews. Yet, their traffic is 82% branded (paychex, paychex flex, paychex flex login). This reveals a brutal truth: in B2B payroll, reliability trumps delight. Customers don't love them, but they can't afford to leave.
The SEO Moat
With 1.12 million backlinks, Paychex has built an organic fortress around branded terms. They own the search for their own name so completely that even 'paycheck flex' (a common misspelling) drives 8,660 monthly searches directly to them. Their competition isn't other HR tech—it's inertia.
The technology stack tells a story of incremental evolution rather than revolution. jQuery, Bootstrap, and Tailwind CSS coexist—a testament to a decade of layered development. This isn't a startup's clean-slate rebuild; it's an enterprise organism that grows by accretion, not replacement.
- Brand dominance: 82% of traffic comes from branded searches
- Enterprise inertia: 76% direct traffic signals entrenched workflows
- Scale economics: 19,268 employees serving SMBs at massive margins
- Tech debt as strategy: Layered stack prioritizes stability over innovation
The Unsexy Truth About B2B SaaS
Paychex proves that in regulated industries, being the safe default beats being the innovative choice. Their 1.1-star rating isn't a bug—it's a feature of a business that's too essential to fire.
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https://www.paychex.com/sites/default/files/image/2022-10/paychex-logo.png
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Paychex: Payroll & HR Solutions
Paychex has HR and Payroll solutions to fit the needs of any size business. Let Paychex help you take your business where it needs to go.
Payroll & HR solutions | Paychex
Paychex has HR solutions to fit the needs of any size business. From do-it-yourself payroll to human capital management, Paychex has exactly what you need to take your business where it needs to go.
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Reviews (20)
I have been with paychex since 10+…
I have been with paychex since 10+ years and in the last 3 years company has gone downhill. They don’t process payroll correctly miss employees; deduct incorrect taxes; issue wrong year end summaries , I have deducted payroll specialist package and the payroll specialist is never available. Calling general line involves a minimum 30 min on regular days and 1 hour during tax season. No one is looking at your account not even your dedicated specialist. Random people are processing your payroll despite having a dedicated specialist. For the ridiculously high price they charge for payroll specialist- The specialist does not know what’s going on with your account , never is available and doesn’t even look at your account. Lodging multiple complaints over the years with their customer service is useless as nothing changes. This company does not know how to run a payroll or file taxes correctly We have enough chances to them and are finally fed up so looking to change to another company
Thank you for your feedback. We understand your concerns and want to address them promptly. Please email us at [email protected] with your full name, company name, and client ID so we can investigate these issues further. Your experience matters to us, and we appreciate your input.
This place has the WORST customer…
This place has the WORST customer service. There employees will talk to you however they want and really don't care. There is no supervisor to speak with and there is no accountability to these agents. I cannot stress how archaic their system is and what a piece of garbage everything is from the software to the customer service is. Stay away from them.
We're truly sorry to learn that your experience did not meet your expectations. We value your feedback and would appreciate the opportunity to discuss your concerns in more detail so we can better understand what happened and work towards a resolution. Please feel free to reach out to us at [email protected], and a member of our team will be happy to assist you further. Your satisfaction is important to us, and we hope to address your concerns promptly.
I am super frustrated with the lack of…
I am super frustrated with the lack of capabilities with Paychex. You cannot change termination reasons in their system? What is that all about. Also, they are a payroll system, but you cannot print PTO balances on pay stubs? When asking our support rep they really have no interesting in resolving the issues. The last response "I believe it is due to a update in the system, use to we could add a reason, looks like that has been removed for both of us." Wow, just wow.
We regret to hear about your experience with Paychex and would appreciate the opportunity to discuss your concerns. Kindly email us at [email protected] with your Company Name/ID, your name, and your preferred contact method. Thank you for reaching out to us. We look forward to speaking with you soon.
This is a fraudulent payroll company
This is a fraudulent payroll company. They signed up my company and worked with us for almost a month before running our first payroll setup. They took all of our company’s financial information and the financial information of our employees. A few hours before the first payroll, they deactivated our account. When we reached out, they claimed there was no one who could help us and refused to give us our records. We are working with the Federal Trade Commission to take action against the company. They are the cheapest payroll company because they are committing fraud. Do not use them; you will regret it.
Hello, thank you for your feedback. We'd like the opportunity to speak with you regarding your concerns. If you are open to it, please email [email protected] with your Company Name/ID, your name, and the best way to contact you. Thank you!
The worst app and service you can…
The worst app and service you can imagine! Nothing but a pile of junk never get my stuff on time. Slowest app I have ever used save your time and money
Thank you for sharing your thoughts with us. We understand the importance of reliable and timely service and take your feedback seriously as we continue to enhance our application's performance. Your insights are valuable to us as we strive to improve.
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About paychex.com
Paychex has HR and Payroll solutions to fit the needs of any size business. Let Paychex help you take your business where it needs to go.
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paychex.com uses 24 technologies across their website including Wistia, Sentry, PHP, and more.
Video
Wistia
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Sentry
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PHP
Marketing Automation
Marketo
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DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
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Traffic & Audience
paychex.com receives approximately 11.4M monthly visitors and ranks #3,556 globally. The website has a bounce rate of 15% with visitors viewing an average of 9.5 pages per visit. Users spend an average of 12:45 on the site.
The majority of paychex.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about paychex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paychex.com directly at https://paychex.com.