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Banked: The $27M Bet on Real-Time Payments
How a 195-person fintech is building the modern rails for global money movement
While banks still take days to move money, Banked is betting everything on the 'now'—building a global network on modern banking rails that's already handling millions in transactions. The question isn't if real-time payments will win, but who owns the infrastructure when they do.
"Banked isn't competing with banks—it's becoming the invisible infrastructure they're forced to use."
The Traffic Deception
With 53% direct traffic and only 34% organic, Banked's numbers tell a story of enterprise sales, not SEO magic. This is a company that wins deals through boardrooms, not blog posts. The 179K monthly visits aren't driven by content marketing—they're driven by partners, integrations, and the inevitable 'check out this payment solution' emails landing in CTO inboxes.
The Founder DNA
Banked's leadership reads like a fintech dream team: Brad Goodall (Group CEO) brings the vision, Neil Ambler (COO) executes, and Richard Mah (VP Product & Design) ensures the product actually works. With co-founders spanning product and operations, this isn't a tech-first startup—it's a payments company that happens to write code.
The tech stack reveals their modern approach: Next.js on Vercel for speed, Chakra UI for design consistency, and Prismic for content flexibility. They're not building monoliths—they're assembling best-in-class tools. But the real story is in their keywords: 'waave' and 'shopback australia' dominate their search traffic, suggesting deep integration partnerships rather than broad brand recognition.
- Enterprise-first strategy: 53% direct traffic signals B2B sales, not consumer marketing
- Partnership-driven growth: Top keywords reveal integration wins, not SEO campaigns
- Modern stack, modern thinking: Next.js, Vercel, and Chakra UI show they're building for speed
- Global ambition: North American GM role signals expansion beyond UK/EU roots
The Real-Time Payment War Has a Dark Horse
Banked isn't chasing unicorn status—it's building the rails everyone else will have to pay to use. With $27.9M in revenue and a focused team of 195, they're playing the long game while others chase valuations.
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https://images.prismic.io/banked/dc1e104e-b397-4f26-ba16-0b64aee7daea_page-og-2.png?auto=compress,format&w=1200&h=627
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Banked : Real time payments for consumers, businesses and banks.
Banked : Real time payments for consumers, businesses and banks.
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Banked
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Reviews (2)
Easy to use, easy to setup, always excited about the next update
I've been using Banked to pay freelancers for the past 18 months, and I don't think it's hyperbole to say I fear the prospect of going back to the old way of payment. It makes my life so much easier and is absolutley worth the download.
A fantastic payment API
A fantastic payment API that is helping me build cheaper and more secure payments for the freelance economy. Using their system we have made paying an invoice ~10x faster and significantly cheaper than the next best alternative.
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About banked.com
Banked : Real time payments for consumers, businesses and banks.
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Technology Stack
banked.com uses 8 technologies across their website including Vimeo, HSTS, Prismic, and more.
Video
Vimeo
Security
HSTS
CMS
Prismic
Cloud & Hosting
Vercel
Performance
Lazy Loading
UI Libraries
Chakra UI
Traffic & Audience
banked.com receives approximately 179.1K monthly visitors and ranks #263,030 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:54 on the site.
The majority of banked.com's traffic comes from undefined, undefined, .
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