bankgreenwood.com
bankgreenwood.com
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Greenwood's Banking Gamble
A $45M fintech targeting Black and Latinx communities struggles to find its footing
Bank Greenwood launched with a $89M war chest and celebrity founders like Andrew Young, promising to revolutionize banking for Black and Latinx communities. But beneath the hype, a troubling reality emerges: only 176 monthly visitors and a 1.6-star Trustpilot rating suggest the mission is losing momentum.
"With only 176 monthly visits, Greenwood's digital presence is virtually invisible—raising serious questions about product-market fit."
The Celebrity Halo Effect
Founders like Andrew Young and Ryan Glover bring undeniable credibility and networks. But celebrity endorsements can't mask a fundamental disconnect: the data shows minimal organic search traffic for 'greenwood bank' (1,110 monthly volume) and 'greenwood inc' (290 monthly volume). The brand awareness isn't translating into digital engagement.
The Revenue Paradox
Here's the contradiction: $45.1M in annual revenue against 176 monthly website visits. This suggests either a massive offline banking network (unlikely for a digital-first fintech) or significant revenue from non-consumer channels. For investors, this disconnect between digital traction and financial performance is a red flag requiring deeper due diligence.
The 1.6-star Trustpilot rating from 329 reviews is particularly damning for a financial services company. Trust is the currency of banking, and this rating suggests serious issues with customer experience, product functionality, or service delivery. Compare this to industry leaders who typically maintain 4+ star ratings.
- Elite founding team with political and business heavyweights
- Substantial $89M funding from investors betting on inclusive finance
- Clear demographic targeting with underserved Black and Latinx communities
- Digital-first approach that should theoretically scale efficiently
- Revenue scale that suggests real business traction despite weak web presence
The Celebrity Fintech Trap
Bank Greenwood proves that star power and funding can't compensate for weak product-market fit and poor customer experience
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Greenwood- Modern Finance for the Culture
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Reviews (20)
Inferior, excessively time-consuming customer service
I cannot access a live Geenwood customer service agent after three attempts over the course of five days. There are "live chat" and email options for communication, but sometimes an issue is complicated and it is easier to speak with a person. If a business is not operating a traditional brick and mortar operation they should at least be sure that their customers have access to live support when needed, and not be forced to describe more nuanced problems via a chat box or otherwise.
Hello Garth, We're sorry to hear about your experience and appreciate you bringing it to our attention. This isn’t the level of service we aim to provide. Please email us at [email protected] or via our live chat feature at secure.gogreenwood.com for additional support. Your feedback helps us improve, and we are committed to making the necessary changes to ensure a better experience for you and all our members. We are optimistic about the improvements we are making. Best wishes, Tiffany Browne Director of Community Support
Greenwood has been a nightmare
Greenwood has been a nightmare. For starters, the app is horrible, I dont receive any notifications (even if its turned on) I have to enter a code to log in (instead of just using my password). I received an email stating that my debit card had been deactivated and a new card will be sent, its been over 2 weeks, unable to withdraw money and make certain transactions due to a change in my pin number. After i receive my card, I will have to close my account, just too stressful.
I NEED ACCESS TO MY ACCOUNT IMMEDIATELY
Hello, I have been trying to contact someone concerning my account but to no avail no one is assisting. I contacted them emails, few responses someone going to help or wait until Fraud department reach out. I have bills and sick child sick who needs meds! I need access to my account. This has been a horrible experience!!!!! Can someone please help!!! I need my money!!!!!
Terrible experience with Greenwood Bank
My Greenwood account was hacked on a Saturday morning, along with 2 of my other bank accounts. I immediately called Greenwood but because it was a Saturday the office was closed. I emailed instead. I called back on Monday and submitted a fraud claim and was asked to submit a document confirming my fraud claim. Before I even submitted the document, I received an email that my claim was denied because I did not lose access to my account and I checked it regularly. I submitted an appeal that they denied within 24 hours and then stopped responding to me. It's extremely disappointing and I lost almost $1500 from this experience and the kicker is that my other backs credited my funds back almost immediately. That was the biggest issue but my entire experience has been poor. I was constantly locked out of my account, having issues with my pin number and no response from email communication.
This is literally the worst experience…
This is literally the worst experience I have ever had with any banking institution. I have called 3 weeks straight. Clearly, they have no customer service agents. They lie about a fake chat that should be available that does not exist. I have emailed every single day after every call for 3 weeks straight, and no one has yet to call me back. My money is frozen and there's nothing I can do about it. I'm assuming their plan is just to steal it and keep it and hope it's just forgotten about. But if ever I do get it resolved, I will be removing everything from there, it's swimming from the highest mountain about how horrible this institution is and why they give black businesses a bad name
Hello Consumer, We're sorry to hear about your experience and appreciate you bringing it to our attention. This isn’t the level of service we aim to provide. Please email us at [email protected] or via our live chat feature at secure.gogreenwood.com for additional support. Your feedback helps us improve, and we are committed to making the necessary changes to ensure a better experience for you and all our members. We are optimistic about the improvements we are making. Best Wishes, Tiffany Browne Director of Community Support
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About bankgreenwood.com
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Traffic & Audience
bankgreenwood.com receives approximately 176 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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