bankingon.io
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Banking on the White-Label Revolution
How a 40-person team is supercharging CUs and banks without building from scratch
In a market where legacy banks bleed billions on tech debt, bankingon.io is quietly building the infrastructure for the next generation of financial services. Their secret? Letting banks keep their brand while they handle the innovation.
"They're not selling software—they're selling speed to market for institutions that can't afford to move slowly."
The Dual-Product Strategy
Bankingon.io operates with surgical precision through two flagship products: Boucoup targets youth banking accounts for credit unions, while Petra handles mobile banking for traditional institutions. This isn't a shotgun approach—it's a calculated pincer movement on two of the most underserved segments in banking tech.
The Efficiency Paradox
With just $2.3M in funding and 40 employees, they've generated $6.7M in revenue. That's $167,500 per employee—nearly double the industry average for fintech startups. While competitors chase VC millions to burn on customer acquisition, bankingon.io is already profitable, proving that B2B SaaS in banking doesn't require unicorn valuations to win.
Their tech stack reveals a pragmatic philosophy: jQuery and Bootstrap for stability, Tailwind for modern UI, and Google Analytics for data. No flashy blockchain, no AI buzzwords—just reliable tools that work. This is infrastructure, not innovation theater.
- White-label solutions that preserve brand equity for CUs and banks
- Specialized products for youth banking (Boucoup) and mobile banking (Petra)
- Lean operations: 40 people, $6.7M revenue, $2.3M funding
- Pragmatic tech stack focused on reliability over hype
- Dual-product strategy targeting two distinct market gaps
The Infrastructure Play Wins
While fintech startups chase consumer apps, bankingon.io proves that building the rails for existing institutions is the smarter path to sustainable growth.
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BankingON
White-label solutions for CU's and Banks. Your brand. Your innovation. Your banking, supercharged. Boucoup supercharges CUs and Banks' youth banking accounts while Petra does the same for mobile banking.
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About bankingon.io
White-label solutions for CU's and Banks. Your brand. Your innovation. Your banking, supercharged. Boucoup supercharges CUs and Banks' youth banking accounts while Petra does the same for mobile banking.
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Technology Stack
bankingon.io uses 14 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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Webflow
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unpkg
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AWS CloudFront
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Traffic & Audience
bankingon.io receives approximately 8.6K monthly visitors and ranks #2,974,707 globally. The website has a bounce rate of 96% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:18 on the site.
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