9:41
bankinter.com
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bankinter.com

10 technologies
VerifiedGrowingVisit6.5M/mo$2.0B6.9K10 Tech25 Leads
Deep Dive

Bankinter: The European Digital Banking Dark Horse

How a 6,800-person Spanish bank commands 6.5M monthly visits through pure utility

While Silicon Valley chases AI unicorns, a Spanish banking veteran quietly dominates the Iberian digital landscape. Bankinter isn't a fintech startup—it's a 1965-founded institution that generates $2B+ revenue while maintaining a 3.1-star Trustpilot rating from just 4 reviews. The paradox? It's Europe's most visited banking domain that most global investors have never heard of.

6.5M
monthly visits
#6,673
global rank
6,859
employees
$2.0B
annual revenue

"Bankinter proves that in banking, trust scales slower than traffic—but when it clicks, it compounds."

The Traffic Paradox

With 6.5M monthly visits, Bankinter commands more traffic than many global fintechs. Yet 54% comes direct—users typing 'bankinter.com' directly into browsers. This isn't viral growth; it's institutional trust. The 43% organic search share reveals a different story: people aren't discovering Bankinter through content marketing. They're searching for 'bankinter login' (3,460 monthly searches) or 'bankinter empresas' (44,290 monthly searches). This is retention, not acquisition. The 94.3% traffic concentration in a single, undefined country suggests either a data anomaly or hyper-local dominance that defies typical digital banking strategies.

The Tech Stack Reality

Bankinter's tech stack reads like a pragmatic evolution, not a revolution. They run Tailwind CSS and Bootstrap—modern but mainstream. Google Analytics and Tag Manager for tracking, Dynatrace for monitoring, Cloudflare for security. No bleeding-edge AI, no blockchain experiments. OneTrust suggests serious compliance posture. This is infrastructure built for reliability, not disruption. The stack screams 'enterprise-grade' while the revenue ($2.0B) and employee count (6,859) confirm it. They're not optimizing for startup agility; they're optimizing for banking stability at scale.

The social media presence reveals a platform-by-platform strategy. TikTok, Twitter, YouTube, Facebook, LinkedIn, Instagram—Bankinter isn't cherry-picking channels. They're present everywhere, but their engagement tells a story of a bank that treats social media as a customer service channel, not a growth engine. The 3.1-star rating from just 4 Trustpilot reviews suggests either a low review volume (common in European banking) or a customer base that doesn't crowdsource opinions. Either way, it's a trust signal that's paradoxically weak and strong simultaneously.

  • Direct traffic (54%) exceeds organic (43%)—a rare signal of institutional trust over discoverability
  • 6.5M monthly visits from a single, undefined country suggests either data opacity or market dominance
  • Tech stack is enterprise-grade, not startup-sleek—prioritizing stability over disruption
  • Social presence spans every major platform, but engagement feels service-oriented, not viral
No AI-powered chatbots or blockchain experiments
Direct traffic exceeds organic—users seek them out by name
Minimal social proof (only 4 Trustpilot reviews)
Enterprise-grade tech stack built for reliability at scale
Traffic concentration in a single, undefined market
Multi-platform social presence for comprehensive coverage

Bankinter isn't a fintech disruptor—it's a digital incumbent

For investors, this is a $2B revenue bank with 6.5M monthly visits and institutional trust that compounds. For founders, it's a lesson: sometimes the most powerful growth strategy is showing up consistently for decades.

What tech stack does Bankinter use?

15 detected
Security1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Web Standards1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager

How much traffic does Bankinter get?

Traffic & Engagement

6.0M
Monthly Visits
-1.2%
5.9
Pages/Visit
6:38
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-20%
7.5M
Oct 2025
Oct
6.1M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Rankings

#9,628
Global Rank
#230
Spain Rank
Banking
Category

Backlinks & Authority

177.9K
Backlinks
9.2K
Ref. Domains
65
Authority Score
Low
Penalty Risk
Backlinks Trend-90%
1.7M
Jul 2025
Jul
1.2M
Aug 2025
Aug
568.9K
Sep 2025
Sep
188.2K
Oct 2025
Oct
185.8K
Nov 2025
Nov
177.9K
Dec 2025
Dec

Search Traffic

Organic
3.3M
Paid
14.8K

Top Organic Keywords

#1bankinter
1,000,000 vol28.5%
#1bankinter empresas
165,000 vol4.7%
#1bankinter particulares
60,500 vol1.7%
#1bankinter broker
27,100 vol0.8%
#1broker bankinter
22,200 vol0.6%

Where is Bankinter's audience located?

🇪🇸Spain88.0%
🇲🇽Mexico5.1%
🇺🇸United States2.0%
🇨🇴Colombia0.6%
🇦🇷Argentina0.5%

Device Distribution

Desktop35.7%
Mobile64.3%

What keywords does Bankinter rank for?

5 keywords
1bankinter361.1K vol$1.22
2bankinter empresas44.3K vol$1.72
3bankinter particulares30.5K vol$1.11
4bakinter3.8K vol$2.21
5bankinter login3.5K vol$0.67

How is Bankinter's SEO?

Open Graph Image

OG Image preview
og:image

https://www.bankinter.com/res/nbl/images/svg/logo_bk.svg

Meta Tags

title63 chars

Online Banking and Financial Services | Individuals | Bankinter

description133 chars

Enjoy the best online banking with Bankinter Individuals, learn about our mortgages, pension plans, accounts, and much more. Sign up!

og:description

Bankinter

languageEN

H1 Tags

h1Come to Bankinter and take advantage of our interest-bearing accounts

Schema Types

BreadcrumbListOrganizationWebSite

Who works at Bankinter?

Loading leads...

What do customers think of Bankinter?

Bankinter

Bankinter

3.1
4 reviews

Categories

Financial Institution#undefinedMortgage Broker#undefinedFinancial Consultant#undefinedBank#undefinedInvestment Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Paseo de la Castellana 29
Madrid, ES

Reviews (4)

Filter by rating:
Fabian Escalante
10/29/2025
🇪🇸 Spain2 reviewsDomainLinkVerified
Experience date: 10/29/2025
Un banco tradicional con buen servicio…

Un banco tradicional con buen servicio por internet y telefonico.

Daniela Lopez
4/12/2023
🇷🇴 Romania1 reviewsOrganicUnverified
Experience date: 4/11/2023
Me dijeron que el problema no era de su…

Me dijeron que el problema no era de su competencia.

Rosa MarozziVerified
12/1/2025
🇪🇸 Spain13 reviewsOrganicUnverified
Experience date: 12/1/2025
La atención al cliente de Bankinter es…

La atención al cliente de Bankinter es VERGONZOSA. En reiteradas ocasiones he contactado por múltiples canales de comunicación. Desde julio estoy tramitando una gestión que no da frutos: no me quieren informar, me mal informan, tardan en contestar más de un mes un email, el teléfono ni por asomo lo cogen o, en mi caso, en las oficinas físicas no me quieren atender porque mi cuenta es online. Lo tenía por un buen banco y no es el caso. Mucho mejor el BBVA en atención, le da 20 vueltas. A ver si aprendéis de la competencia que estáis dejando mucho que desear

Mario Ruiz SanchezVerified
5/30/2025
🇪🇸 Spain8 reviewsOrganicUnverified
Experience date: 5/30/2025
Bankinter me dejó indefenso ante una estafa de 2.000 € – sigo luchando por justicia

Testimonio – Caso de Phishing con Bankinter (Mario Ruiz Sánchez) En 2023 fui víctima de una estafa por phishing al vender un producto en Wallapop. Introduje los datos de mi tarjeta en una plataforma que parecía legítima. El resultado: cuatro cargos de 500 €, un total de 2.000 € robados mediante engaño. Denuncié de inmediato al banco (Bankinter) y a la policía. Aun así, el banco se negó a devolverme el dinero, argumentando que al introducir el código OTP yo había autorizado los pagos. No aplicaron ninguna medida de seguridad adicional ni bloquearon las operaciones, a pesar de tratarse de pagos repetidos, elevados, y dirigidos a banxa.com, una conocida plataforma usada en estafas. Fui a juicio. Lo perdí. El juez ni siquiera valoró si el banco cumplió con la normativa europea (PSD2) y se limitó a culparme por haber introducido las claves. Desde entonces, he luchado sin descanso: He contactado con el Banco de España, con toda la documentación y la nueva jurisprudencia del Tribunal Supremo que deja claro que es el banco quien debe demostrar negligencia grave, no el cliente. He reclamado ante la Comisión Europea, ya que la Directiva PSD2 exige medidas de seguridad y autenticación que Bankinter no aplicó. También pagué 266,20 € a un abogado independiente, sin que el banco respondiera. No quiero que nadie más pase por esta situación. El sufrimiento emocional y la impotencia han sido enormes. Solo pido justicia y que el banco asuma su responsabilidad.

Frequently Asked Questions about Bankinter

What is Bankinter's Revenue?
Bankinter generates approximately $2.0B in annual revenue. With 6,859 employees, that's $294,000 per employee.
What does Bankinter do?
Enjoy the best online banking with Bankinter Individuals, learn about our mortgages, pension plans, accounts, and much more. Sign up!
How fast is Bankinter growing?
Bankinter has declined by 1.2% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Bankinter?
When visiting Bankinter, visitors view an average of 5.9 pages per visit, and spend around 6:38 on the site, and the bounce rate is 34.9%.
How do people find Bankinter?
2.7M people (45%) visit Bankinter directly. 3.3M (55%) find them through organic search. 14.8K (0%) come through paid advertising.
Who uses Bankinter?
Bankinter's top market is Spain with 5.3M visitors (88.0%). Mexico is 2nd with 307.2K (5.1%). United States is 3rd with 123.4K (2.0%).
What technologies does Bankinter use?
Bankinter uses 10 technologies across their website including Security, Cloud & Hosting, Privacy & Consent. Key technologies include HSTS, Cloudflare, OneTrust.
Who are Bankinter's competitors?
Bankinter's main competitors include Self Bank, Singular Bank, Caixabank Business Intelligence, Banco BiG España - Banco de Inversión Global, Bankinter. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bankinter?
Bankinter has a Trustpilot score of 3.1 out of 5 (3 stars) based on 4 customer reviews.

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What are Bankinter's key pages?

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About bankinter.com

Enjoy the best online banking with Bankinter Individuals, learn about our mortgages, pension plans, accounts, and much more. Sign up!

Company Overview

bankinter.com
Website
finance
Industry
#6,673
Global Rank
6.5M
Monthly Visitors
10
Technologies
25+
Employees

bankinter.com Key Pages

Contact bankinter.com

Technology Stack

bankinter.com uses 10 technologies across their website including HSTS, Cloudflare, OneTrust, and more.

Security

HSTS

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Analytics & Marketing

Dynatrace, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards

Traffic & Audience

6.5M
Monthly Visits
27%
Bounce Rate
6.4
Pages/Visit
5:22
Avg. Duration

bankinter.com receives approximately 6.5M monthly visitors and ranks #6,673 globally. The website has a bounce rate of 27% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 5:22 on the site.

The majority of bankinter.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bankinter.com?
Enjoy the best online banking with Bankinter Individuals, learn about our mortgages, pension plans, accounts, and much more. Sign up!
What technologies does bankinter.com use?
bankinter.com uses 10 technologies including HSTS, Cloudflare, and 4 more. View the full tech stack analysis above.
How do I contact bankinter.com?
You can contact bankinter.com through their contact page.
What are bankinter.com's social media accounts?
bankinter.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is bankinter.com?
bankinter.com receives approximately 6.5M monthly visitors and ranks #6,673 globally. Traffic is growing by 6.3% month-over-month.

Related Searches

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This page provides publicly available information about bankinter.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bankinter.com directly at https://bankinter.com.