bankprov.com
Get leads like Bankprov — and thousands more
Build targeted lists by tech stack, traffic, and more
BankProv: The Identity Crisis of a Regional Bank
A $40M revenue bank caught between two names and two audiences
The domain bankprov.com redirects to Needham Bank's homepage—a subtle clue that this isn't just a regional Massachusetts lender, but a company navigating a complex identity shift. With 176 employees and $40.7M in revenue, this bank is quietly rebranding while serving a dual audience: traditional local depositors and tech-savvy small business owners.
"This isn't a bank with an identity crisis—it's a bank strategically owning two names to capture two distinct markets."
The Search Traffic Paradox
Despite ranking for 'provident' (35K monthly searches) and 'provident bank' (22K), the bank only captures 4,225 monthly visits. The gap reveals a massive opportunity: they own the legacy brand 'Provident' but are actively migrating to 'Needham Bank.' This dual-brand strategy lets them capture both old customers searching for 'provident' and new ones looking for local Massachusetts banking. The 58% direct traffic suggests a loyal base, but the low global rank (#4.3M) shows they're not aggressively pursuing digital growth.
The Tech Stack Tells a Story
Their tech stack—jQuery, Bootstrap, Tailwind CSS, and Swiper—reads like a 2015 startup playbook. They're using WordPress (evident from the PDF privacy policy URL), which explains the 24 detected technologies. For a bank with $40M revenue, this stack is functional but not modern. No React, no headless CMS, no API-first architecture. This is a bank that prioritizes stability over innovation, which aligns with their 176-employee size and regional focus.
The leadership team reveals a traditional structure: Joe Reilly as Co-CEO, Joseph Kenney as Chief Lending Officer, and Kenneth Fisher as CFO. No CTO or CDO listed. This isn't a digital-first bank—it's a relationship-driven institution where lending and operations take precedence over technology. The employee directory page is hosted on needhambank.com, confirming the brand migration is happening behind the scenes.
- Dual-brand strategy: 'BankProv' for digital presence, 'Needham Bank' for legacy operations
- Low digital footprint: 4.3M global rank despite strong local brand recognition
- Tech stack is stable but outdated—no modern web frameworks or cloud-native architecture
- Strong direct traffic (58%) indicates loyal customer base, but limited organic growth
BankProv is a classic regional bank in transition
They're not trying to be a fintech—they're doubling down on being a trusted local institution with a digital veneer. The real opportunity isn't in tech innovation, but in leveraging their dual brand to capture more of the Massachusetts small business market.
What tech stack does Bankprov use?
How much traffic does Bankprov get?
Traffic & Engagement
Traffic Sources
Where is Bankprov's audience located?
What keywords does Bankprov rank for?
5 keywordsHow is Bankprov's SEO?
Open Graph Image
https://www.needhambank.com/wp-content/uploads/NB-hard-hat_crop.png
Meta Tags
Home - Needham Bank
Needham Bank in Massachusetts offers personal and business accounts and loans. What can we help you build? Call or visit your local branch today.
H1 Tags
Schema Types
What is Bankprov's revenue?
Who works at Bankprov?
Loading leads...
What do customers think of Bankprov?
BankProv
Categories
Activity & Engagement
Contact Information
Reviews (0)
No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.
Frequently Asked Questions about Bankprov
What is Bankprov's Revenue?
What does Bankprov do?
How fast is Bankprov growing?
What technologies does Bankprov use?
Who are Bankprov's competitors?
What do customers think of Bankprov?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Bankprov?
Contact Information
Export bankprov.com Data
Download the complete tech stack, analytics, leads, and company data for bankprov.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About bankprov.com
Needham Bank in Massachusetts offers personal and business accounts and loans. What can we help you build? Call or visit your local branch today.
Company Overview
Contact bankprov.com
Phone Numbers
Technology Stack
bankprov.com uses 24 technologies across their website including Wistia, Font Awesome, reCAPTCHA, and more.
Video
Wistia
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
bankprov.com receives approximately 4.2K monthly visitors and ranks #4,340,760 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.
The majority of bankprov.com's traffic comes from undefined, .
Frequently Asked Questions
What is bankprov.com?
What technologies does bankprov.com use?
How do I contact bankprov.com?
Is bankprov.com hiring?
How popular is bankprov.com?
Related Searches
This page provides publicly available information about bankprov.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bankprov.com directly at https://bankprov.com.