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bankwithmutual.com

12 technologies
VerifiedVisit$34M14812 Tech24 Leads
Deep Dive

The Human-First Bank That's Hiding in Plain Sight

A 148-person financial institution building relationships, not just accounts.

In a world obsessed with digital-only fintechs and neobanks, Mutual Bank is playing a different game entirely. They're not chasing viral growth or billion-dollar valuations; they're building a $34M business one human relationship at a time.

148
employees
$34.2M
annual revenue
12
tech stack technologies
0
monthly visits (public data)

"They've built a $34M business without chasing the digital growth playbook. That's either brilliant or brave."

The Human-Scale Advantage

With just 148 employees generating $34.2M in revenue, Mutual Bank operates at a remarkable $231K revenue per employee. This isn't a scaling problem—it's a deliberate strategy. While competitors automate everything, Mutual Bank's leadership team (including President David Heeter and VP Mike Portolese) is betting that 'better banking' means more human touchpoints, not fewer. The result? A lean, efficient operation that doesn't need millions in marketing to find customers.

The Invisible Growth Engine

Here's the paradox: a bank with zero measurable web traffic that's still generating $34M. This suggests Mutual Bank has cracked the code on referral-driven growth and offline acquisition. Their customer base isn't finding them through SEO or paid ads—it's through community relationships, local partnerships, and word-of-mouth. While their tech stack (jQuery, Tailwind, Bootstrap) suggests a modern but pragmatic approach to digital presence, they're clearly not relying on it for customer acquisition.

The leadership structure reveals their priorities. With dedicated VPs for Human Resources (Dorothy Douglass) and Retirement Plan Services (Ray Lombardi), they're investing in people and long-term financial wellness, not just transactional banking. Bill Curl as AVP suggests they're still building out their leadership bench, which is typical for a bank of this size that's likely in a growth or consolidation phase.

  • Revenue per employee of $231K—exceptional for a relationship-driven bank
  • Tech stack indicates modern but pragmatic digital infrastructure
  • Leadership focused on HR and retirement services, not just deposits
  • Zero web traffic suggests offline-first customer acquisition strategy
No measurable digital footprint
Deep community relationships
No viral growth strategy
Sustainable revenue model
No mobile app innovation (jQuery/Bootstrap suggest traditional web)
Human-centric service model

The Anti-Fintech Playbook

Mutual Bank proves that in finance, trust still beats technology when you're building for the long term.

What tech stack does Bankwithmutual use?

19 detected
CDN1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Advertising1
A/B Testing1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
S
Segment
M
Microsoft Ads (Bing)
C
Cloudflare
T
Tracking Pixel
H
HubSpot

How much traffic does Bankwithmutual get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Bankwithmutual's SEO?

Open Graph Image

OG Image preview
og:image

https://www.northwest.bank:443/siteassets/images-batch-4---s4dc-8.20.21/1x/older-woman-on-laptop.jpg

Meta Tags

title69 chars

Northwest Bank | Consumer Banking, Home Lending, and Business Banking

description183 chars

A great bank is more than an account or an app. It’s a team of people, taking problems off your shoulders and giving shape to your goals. Simple. Fast. Secure. Better banking is here.

og:description

Banking built around your business. What makes a great banking partner? A team that acts as an extension of your company. Understands all angles of your business. Develops realistic plans for achieving your current and future goals. All so you can focus on what you do best. See how Northwest 360 can increase the value of you.

languageEN

H1 Tags

h1Home

What is Bankwithmutual's revenue?

$34M
Annual Revenue
148
-3%
Employees
$231K
Revenue/Employee
Muncie, United States
Headquarters

Who competes with Bankwithmutual?

Who works at Bankwithmutual?

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What do customers think of Bankwithmutual?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Bankwithmutual

What is Bankwithmutual's Revenue?
Bankwithmutual generates approximately $34M in annual revenue. With 148 employees, that's $231,000 per employee.
What does Bankwithmutual do?
A great bank is more than an account or an app. It’s a team of people, taking problems off your shoulders and giving shape to your goals. Simple. Fast. Secure. Better banking is here.
How fast is Bankwithmutual growing?
Bankwithmutual employee count has changed by -3% year over year.
What technologies does Bankwithmutual use?
Bankwithmutual uses 12 technologies across their website including CDN, Cloud & Hosting, Privacy & Consent. Key technologies include cdnjs, Cloudflare, OneTrust.
Who are Bankwithmutual's competitors?
Bankwithmutual's main competitors include TAB Bank. These companies operate in similar markets and compete for the same customer base.

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What are Bankwithmutual's key pages?

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About bankwithmutual.com

A great bank is more than an account or an app. It’s a team of people, taking problems off your shoulders and giving shape to your goals. Simple. Fast. Secure. Better banking is here.

Company Overview

bankwithmutual.com
Website
finance
Industry
0
Monthly Visitors
12
Technologies
24+
Employees

bankwithmutual.com Key Pages

Contact bankwithmutual.com

Technology Stack

bankwithmutual.com uses 12 technologies across their website including cdnjs, Cloudflare, OneTrust, and more.

CDN

cdnjs

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Marketing Automation

HubSpot

Advertising

Microsoft Ads

A/B Testing

Optimizely

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

bankwithmutual.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is bankwithmutual.com?
A great bank is more than an account or an app. It’s a team of people, taking problems off your shoulders and giving shape to your goals. Simple. Fast. Secure. Better banking is here.
What technologies does bankwithmutual.com use?
bankwithmutual.com uses 12 technologies including cdnjs, Cloudflare, and 6 more. View the full tech stack analysis above.
What are bankwithmutual.com's social media accounts?
bankwithmutual.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is bankwithmutual.com hiring?
Check bankwithmutual.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is bankwithmutual.com?
bankwithmutual.com receives approximately 0 monthly visitors.

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This page provides publicly available information about bankwithmutual.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bankwithmutual.com directly at https://bankwithmutual.com.