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Baqend: The Backend-as-a-Service That Won't Scale
Analyzing a $2.3M revenue company with traffic lower than a personal blog
In the high-stakes world of backend infrastructure, Baqend promises to turn slow websites into fast revenue engines. But a deep dive into their metrics reveals a stark disconnect between their $2.3M revenue claim and their actual market presence—suggesting a company that has plateaued in a hyper-competitive niche.
"With fewer monthly visitors than a mid-tier food blog, Baqend's traffic metrics expose the harsh reality of competing in the backend-as-a-service space."
The Traffic Paradox
Baqend's traffic profile tells a concerning story. With only 2,019 monthly visits and a global rank of #7.4M, their digital footprint is virtually non-existent. The 17% organic search rate suggests they're not capturing inbound interest, while 58% direct traffic hints at a small, loyal user base rather than scalable growth. For a company with $2.3M in revenue, this traffic-to-revenue ratio raises questions about their customer acquisition strategy.
Technology Stack Analysis
Baqend's tech stack reveals a pragmatic but revealing choice: they use Webflow for their marketing site, not their own backend service. This is a classic 'eating your own dog food' failure. They rely on Cloudflare and AWS CloudFront for CDN, but their core Speed Kit product appears to be a separate infrastructure layer. The stack (jQuery, Tailwind, Bootstrap) is standard for marketing sites but doesn't showcase the underlying backend technology they're selling.
The keyword data reveals a fundamental identity crisis. While 'backend as a service' has 3,290 monthly searches, Baqend's own 'speedkit' brand term only gets 1,420 searches. Even more telling: 'aqua expeditions' (1,220 searches) appears as a top keyword—likely a misdirected traffic capture rather than intentional SEO strategy. This suggests Baqend is either not targeting the right keywords or their brand recognition is so low that they're capturing irrelevant traffic.
- Revenue of $2.3M with only 23 employees suggests high revenue-per-employee (~$100K)
- Backlink profile of 9,958 is respectable but not commanding for a B2B SaaS
- Trustpilot rating of 2.9/5 from only 3 reviews indicates poor social proof
- Traffic concentration in undefined countries suggests international targeting issues
The Verdict: A Niche Player in a Winner-Takes-All Market
Baqend's survival depends on finding a defensible wedge in the backend infrastructure space
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5 keywordsHow is Baqend's SEO?
Open Graph Image

https://cdn.prod.website-files.com/65d6358b1f2916055ba86453/689b19f1ad136aab28e51350_speed-kit-open-graph-image.webp
Meta Tags
#1 Website Acceleration Software | Speed Kit
Speed Kit accelerates your website to turn slow visitors into fast customers. Boost your SEO. Turbocharge your Google ads. Convert more sales.
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baqend.com
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Reviews (2)
DON'T EVEN THINK TO PURCHASE IT > FULL SCAM
I YOU WANT TO LOSE YOU TIME, and more OVER, IF YOU WANT TO LOSE YOUR MONEY > BAQEND IS THE RIGHT PLACE ! SPEEDKIT IS NOT WORKING THERE IS NO SUPPORT
Service doesn't work.
Baquend provides a service to 'speed up a website'. I bought the service from them, but when I installed it, every link on every page directed to the same page. Or with other words, it was impossible to navigate my site. I deactivated the service. Contacted the company. The person at the company whom I contacted told me that they would look into it, if I could give a timeslot where the service would be activated again for 20 minutes. So I sent them some suggestions and they stayed silent. Sent a reminder, and they stayed silent. After a week I asked for a refund, because the service clearly didn't work. Then I got a response I should contact their payment provider (seriously? contacting a payment provider for a technical issue), who referred me back to baqend. Baqend referred me back to the payment provider and they told me that 'since a week had passed, I have no right for a refund anymore'. Swell... so that's the business model of Baqend. They just ignore messages from customers until a week has passed and then tell the timeframe for a refund expired. Don't buy their 'Speed kit' product. The product breaks your site and there is no way to get a refund.
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About baqend.com
Speed Kit accelerates your website to turn slow visitors into fast customers. Boost your SEO. Turbocharge your Google ads. Convert more sales.
Company Overview
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Technology Stack
baqend.com uses 12 technologies across their website including Contentful, Webflow, AWS CloudFront, Cloudflare, HubSpot, and more.
CMS
Contentful, Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Plausible
Performance
Lazy Loading
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Traffic & Audience
baqend.com receives approximately 2.0K monthly visitors and ranks #7,479,106 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:19 on the site.
The majority of baqend.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about baqend.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit baqend.com directly at https://baqend.com.