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barion.com
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barion.com

17 technologies
VerifiedGrowingVisit2.0M/mo$8M7217 Tech7 Leads
Deep Dive

Barion: The Payments Giant Hiding in Plain Sight

A 72-person team in Hungary generates $8.4M serving 2M monthly visitors.

Barion isn't a Silicon Valley unicorn, yet it commands a staggering 1.95 million monthly visits—more than many global fintech giants. It's a masterclass in dominating a local market before expanding globally.

1.95M
monthly visits
$8.4M
annual revenue
72
employees
90%
local traffic dominance

"Barion proves you don't need 500 employees to process payments for millions of users—you need ruthless efficiency and deep local integration."

The Hungarian Fortress

With 90% of traffic coming from an 'undefined' region (likely Hungary), Barion has built an impenetrable moat in its home market. While Stripe and PayPal fight for global dominance, Barion owns the checkout pages of Eastern European e-commerce.

The Traffic Anomaly

Here's the paradox: 1.95M visits but only 6% from organic search. This signals a product-led growth engine where merchants integrate Barion and drive direct traffic. The 'barion belépés' (login) keyword confirms users aren't discovering Barion—they're returning to it.

The tech stack tells a story of pragmatism over hype. They use Tailwind CSS, Bootstrap, and Ant Design simultaneously—a 'kitchen sink' approach that prioritizes speed over elegance. It's the engineering equivalent of a factory floor: functional, efficient, and built to scale.

  • Trustpilot rating of 1.9/5 suggests merchant support struggles (12 reviews)
  • 72 employees generate $8.4M revenue = $116k/employee
  • Zero funding disclosed = likely bootstrapped or early-stage VC
  • Top keywords are brand-specific, indicating strong brand recall
No global brand recognition
High revenue per employee
Low Trustpilot score
Massive direct traffic (20%)
Traffic heavily concentrated in one region
Deep market penetration in Eastern Europe

The Silent Giant of Payments

Barion doesn't need to shout. It processes payments quietly for millions of users while Western competitors burn cash on marketing.

What tech stack does Barion use?

23 detected
Security1
Cloud & Hosting1
Advertising1
Customer Support1
E-commerce & Payments2
UI Libraries2
Frontend Frameworks2
Tracking & Analytics6
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
T
Tracking Pixel
G
Google Analytics

How much traffic does Barion get?

Traffic & Engagement

2.0M
Monthly Visits
1.6
Pages/Visit
1:10
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+17%
1.7M
Oct 2025
Oct
1.7M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Traffic Sources

Search
6%
Direct
20%
Social
0%
Referrals
72%
Email
0%
Paid
1%

Where is Barion's audience located?

🌍90.0%
🌍3.9%
🌍1.9%
🌍1.3%
🌍1.0%

What keywords does Barion rank for?

5 keywords
1barion7.6K vol$0.70
2www.barion.com330 vol
3barion belépés280 vol$1.08
4baripon170 vol
5barion webshop kiegészítő70 vol

How is Barion's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.builder.io/api/v1/image/assets%2F32f148657e2646be8562eb4e6ebfa190%2Ffaf5ad38a1ba46f08aaffdc68a4b371e

Meta Tags

title31 chars

Payments and much more – Barion

description142 chars

Payment solutions, programmatic advertizing, advanced analytics: Barion is a payment provider that covers all bases and helps businesses grow.

languageEN

H1 Tags

h1Payments and much more
h1Payments and much more

Schema Types

Organization

Who works at Barion?

Loading leads...

What do customers think of Barion?

Barion

Barion

1.9
12 reviews
✓ Claimed

Categories

Payment Service#undefinedAlternative Financial Service#undefinedNon-Bank Financial Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
89.0 days
Claimed Date
4/28/2025

Contact Information

Address:
Irinyi Jozsef str. 4-20
Budapest, HU

Reviews (11)

Filter by rating:
customer
7/25/2025
🇭🇺 Hungary2 reviewsOrganicUnverified
Experience date: 7/25/2025
Is a scam !!

Is a scam !! The whole shit is a ....

Company Response9/30/2025

Hi. We’re sorry to hear that you feel this way. Barion is a licensed financial institution under EU regulation, and we take compliance and security very seriously. If you’ve experienced a specific issue, please contact us at [email protected] so we can look into it and help.

Gabriella Szabó
6/9/2025
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 6/9/2025
For a small business it was denied to…

For a small business it was denied to open a check out payment gate. We have all required license, but still denied. And all this decision took more than 2 weeks time taking away from us to step forward. Shame on BVarion. set up rules in advance, if you dont want to take small business to work with.

Company Response9/30/2025

Hi Gabriella. We’re sorry to hear about your experience. As a licensed financial institution, we must comply with strict regulations, which sometimes means we cannot support every business model. We know how important clarity and speed are, and we’re continuously improving our processes to serve businesses better. If you’d like us to take another look at your case, please reach out at [email protected].

Ariel Baras
12/2/2024
🇮🇱 Israel1 reviewsOrganicUnverified
Experience date: 7/16/2024
Scam

They scam you into putting money in the app then they charge high interest to use it (10%!) Costumer service is a joke for them. Stay away!

Loco
7/21/2024
🇭🇺 Hungary1 reviewsOrganicUnverified
Experience date: 7/8/2024
It is a joke how long they using a…

It is a joke how long they using a refund money what I get from a webstore when I cancelled my order. Webstore refunded my money same day, barion sit on MY MONEY for 3 week before returning back on my account!!!

Arooj Salman Salman
3/10/2022
🇬🇧 United Kingdom2 reviewsOrganicUnverified
its simply a scam.

its simply a scam.

Frequently Asked Questions about Barion

What is Barion's Revenue?
Barion generates approximately $8M in annual revenue. With 72 employees, that's $117,000 per employee.
What does Barion do?
Payment solutions, programmatic advertizing, advanced analytics: Barion is a payment provider that covers all bases and helps businesses grow.
How fast is Barion growing?
Barion employee count has changed by 11% year over year.
What technologies does Barion use?
Barion uses 17 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, Vercel.
Who are Barion's competitors?
Barion's main competitors include Emailage, SupplyPike, Payveris, SRS Acquiom, Wunder Capital. These companies operate in similar markets and compete for the same customer base.
What do customers think of Barion?
Barion has a Trustpilot score of 1.9 out of 5 (2 stars) based on 12 customer reviews.

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About barion.com

Payment solutions, programmatic advertizing, advanced analytics: Barion is a payment provider that covers all bases and helps businesses grow.

Company Overview

barion.com
Website
e-commerce_and_shopping
Industry
#38,444
Global Rank
2.0M
Monthly Visitors
17
Technologies
7+
Employees

barion.com Social Media

Contact barion.com

Technology Stack

barion.com uses 17 technologies across their website including Font Awesome, HSTS, Vercel, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Vercel

Advertising

Facebook Pixel

Customer Support

Zendesk

E-commerce & Payments

Magento, WooCommerce

Traffic & Audience

2.0M
Monthly Visits
61%
Bounce Rate
1.6
Pages/Visit
1:10
Avg. Duration

barion.com receives approximately 2.0M monthly visitors and ranks #38,444 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:10 on the site.

The majority of barion.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is barion.com?
Payment solutions, programmatic advertizing, advanced analytics: Barion is a payment provider that covers all bases and helps businesses grow.
How much does barion.com cost?
You can view barion.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does barion.com use?
barion.com uses 17 technologies including Font Awesome, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact barion.com?
You can contact barion.com via email at [email protected].
What are barion.com's social media accounts?
barion.com is active on youtube, facebook. You can find links to all their social media profiles in the social section above.
Is barion.com hiring?
Check barion.com's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is barion.com?
barion.com receives approximately 2.0M monthly visitors and ranks #38,444 globally. Traffic is growing by 14.2% month-over-month.

Related Searches

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This page provides publicly available information about barion.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit barion.com directly at https://barion.com.