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Barnebys: The Google of the Auction World
How a 56-person Swedish startup is aggregating the $100B global auction market
Imagine searching every auction house on earth—from Sotheby's to obscure regional dealers—in a single click. That's Barnebys, a Swedish startup that turned a simple search engine into a $6.6M revenue business by solving the fragmentation problem in art and collectibles.
"Barnebys doesn't sell art—it sells discovery. In a world of fragmented auctions, they're the single source of truth."
The Collector's Dilemma
The art world is notoriously fragmented. Collectors traditionally scouted dozens of auction house catalogs, dealer websites, and regional platforms. Barnebys aggregated this chaos into one searchable database. Their 175K monthly visitors aren't just browsing—they're hunting for specific items like 'pair of xavier dohr studio bronze benches' or 'wave at kanegawa' prints. The 56% organic search traffic proves they're winning SEO by targeting long-tail, high-intent queries that traditional retailers ignore.
Capital Efficiency Play
With 56 employees and $6.6M in revenue, Barnebys achieves ~$118K revenue per employee—a remarkable efficiency for a marketplace model. Their 35K+ backlinks and #253K global rank suggest they've built durable SEO moats around niche categories. The tech stack (Tailwind, Bootstrap, Ant Design) reveals a pragmatic approach: fast iteration over flashy innovation. They're not building AI art authentication; they're building a better search engine for existing auction data.
The business model is elegant in its simplicity: affiliate commissions from auction houses and featured listings. No inventory risk, no shipping logistics, no customer service for physical goods. They monetize attention in a high-consideration, low-frequency purchase category where search intent is gold.
- Aggregates 1000+ auction houses globally into one searchable database
- 56% organic traffic shows strong SEO moat around long-tail art queries
- Revenue-per-employee of $118K beats most e-commerce peers
- Focused on high-consideration purchases where discovery is the primary pain point
The Unsexy Aggregator Wins
Barnebys proves that in fragmented markets, being the search layer is more valuable than being the marketplace
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Barnebys: an online auction search engine for Art, Antiques & Collectibles!
Browse all online auctions and bid on luxury items from the world’s leading auction houses in art, furniture, jewellery, watches, collectibles, antiques and more.
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About barnebys.com
Browse all online auctions and bid on luxury items from the world’s leading auction houses in art, furniture, jewellery, watches, collectibles, antiques and more.
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barnebys.com uses 20 technologies across their website including imgix, Google Fonts, Prismic, Ghost, and more.
Media
imgix
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Google Fonts
CMS
Prismic, Ghost
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OneTrust
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DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel
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Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
barnebys.com receives approximately 175.6K monthly visitors and ranks #253,601 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
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