basc.org.uk
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BASC: The UK's 133K-Member Shooting Powerhouse
How a conservation-focused association commands $43.8M in revenue
In the heart of the British countryside, BASC operates as a hybrid powerhouse—part membership club, part lobbying force, and part insurance giant. With 249 employees and $43.8M in revenue, they've built an empire around sustainable shooting that defies simple categorization.
"They don't just defend shooting—they've made it synonymous with conservation in the UK countryside."
The Membership Machine
BASC's 132,993 monthly visits translate into a massive digital footprint for a niche organization. With 40% direct traffic, they've built a brand that people seek out intentionally. The real magic? They've turned regulatory questions—'are you allowed to shoot parakeets' (370 monthly searches)—into a content moat that drives both membership and authority.
The SEO Goldmine
BASC dominates the 'hunting season 2025' keyword with 139,620 monthly searches—more than 'shooting' itself (142,570). They've weaponized seasonal curiosity, capturing hunters at their most engaged moment. This isn't accidental; it's a calculated content strategy that turns regulatory ambiguity into membership conversions.
Their tech stack tells a story of pragmatism over perfection. jQuery, Bootstrap, and Tailwind CSS coexist—tools chosen for speed and reliability, not bleeding-edge innovation. It's the digital equivalent of their countryside ethos: functional, durable, and built for the long haul.
- Insurance-as-a-service: [email protected] isn't just contact info—it's their revenue backbone
- Policy lobbying: Conor O'Gorman leads campaigns that shape UK shooting legislation
- Wild food education: Annette Woolcock's department turns hunting into culinary storytelling
The Ultimate Niche Playbook
BASC proves that dominating a controversial vertical with authority, content, and community is more valuable than chasing scale.
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https://basc.org.uk/wp-content/uploads/2024/02/bird-box-conservation-600x40-1.jpg
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Home page - BASC
Official website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.
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Reviews (6)
Full of lies!
This website is full of lies as usual. Hunters/shooters are only a bunch of psychopaths murderers thirsty for blood! In 2024 during Climate Emergency and Pandemics as human race is failing blantly to live peacefully with other Beings,it is a shame to see stuff like this still happening! When there is already a huge decline of wild Animals in the UK due to uneccessary Badgers culling,pheasant,birds,lies with trail hunting for foxes... Please Carry on supporting the hunt saboteurs. You wouldn't like an intruder to go in your home so why does anyone can find this acceptable!? Animals home should be protected and respected!
Tried ten times to change my address
Tried ten times to change my address. It’s actually impossible to get anyone from BASC! Cancelled my direct debit and within a few days got a letter to my old address. All they care about is taking your money.
They are powerless if you're ever…
They are powerless if you're ever unfortunate enough to need them for help against unfair and unreasonable treatment by the police. I don't know what the point is in them existing. They have done nothing to stop and roll back the unrelenting onslaught of the state against legitimate firearms owners.
I don't want to be on hold indefinitely for insurance issues.
I had heard rumours that contacting the insurance broker (Marsh) was difficult. It is! I tried using the provided number. You just remain on hold.They are a massive international insurance organisation which makes me wonder if they have time for the little guy. Sorry, I want a UK insurance service that answers the phone.
Been a full member for over 3 years…
Been a full member for over 3 years when you need them you can't get hold of them massive amount of members and no one on the phones had no option to end my membership and give up shooting that I put many years and a lot of money into take your money and don't wanna know hopefully the law will crack down and put basc out of business complete joke and failure
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About basc.org.uk
Official website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.
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basc.org.uk Social Media
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Technology Stack
basc.org.uk uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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DoubleClick Floodlight, Microsoft Ads, Google Ads
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Zendesk
Traffic & Audience
basc.org.uk receives approximately 133.0K monthly visitors and ranks #289,629 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:28 on the site.
The majority of basc.org.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about basc.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit basc.org.uk directly at https://basc.org.uk.