basf.com
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BASF: The Chemical Giant's Digital Engine
How an industrial titan drives 890K monthly visits through digital dominance
BASF isn't just building chemicals; they're building a digital empire. With 890,000 monthly visitors and a global rank of #59,869, their UK site reveals how a 150-year-old industrial giant transforms into a modern digital-first organization.
"BASF's digital strategy proves that heavy industry can thrive online when you master both SEO and direct brand authority."
The Talent Magnet Strategy
BASF's website isn't just a brochure—it's a recruitment powerhouse. With 'basf careers' generating 3,150 monthly searches and 'basf jobs' at 3,400, they've turned their digital presence into a talent acquisition engine. The site attracts 60% organic traffic, proving they've mastered SEO for an industry not known for digital innovation.
The Global-to-Local Paradox
Here's the fascinating contradiction: BASF's UK site ranks globally, yet 18.2% of traffic comes from 'undefined' countries. This suggests either sophisticated international targeting or a data blind spot that even their analytics can't fully capture. The fact that they're pulling global traffic to a localized UK site reveals their brand's international pull.
The tech stack tells its own story. They're using Tailwind CSS, Vite, and PWA technology—modern tools for a 150-year-old company. But the real insight is in their traffic composition: 60% organic vs 33% direct. That 33% direct traffic is massive for an industrial company, indicating strong brand recall and repeat visitors—likely employees, partners, and B2B clients who know exactly where to find them.
- Heavy industry brands can achieve 60% organic traffic dominance
- Direct traffic (33%) reveals strong B2B relationship strength
- Modern tech stack (Tailwind, Vite, PWA) powers legacy industrial content
- Recruitment keywords ('careers', 'jobs') drive significant search volume
BASF's Digital Blueprint is Replicable
Any industrial company can learn from their 60% organic traffic strategy and direct brand authority
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5 keywordsHow is Basf's SEO?
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BASF – United Kingdom
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BASF
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Reviews (1)
The company respects employees very…
The company respects employees very much. The benefits they grant are multiple. The environmental awareness is great. Actually BASF faces a lot of problems in Germany caused by the government. I hope we can get through this as it is a great workspace with many skilled and motivated people here. One point which should be optimized is childcare. A company this size should do more and implement various locations throughout the huge plants.
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About basf.com
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Technology Stack
basf.com uses 13 technologies across their website including Font Awesome, Ghost, OneTrust, and more.
Fonts
Font Awesome
CMS
Ghost
Privacy & Consent
OneTrust
Tag Managers
Tealium
Analytics & Marketing
Datadog RUM
Web Standards
Twitter Cards, Open Graph, PWA
Traffic & Audience
basf.com receives approximately 890.9K monthly visitors and ranks #59,869 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:33 on the site.
The majority of basf.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about basf.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit basf.com directly at https://basf.com.