While Silicon Valley chases AI hype, Baxter International has spent nearly a century quietly building the infrastructure that keeps millions alive. Their website baxter.com isn't just a corporate brochure—it's the digital front door to a $12.5B revenue machine that manufactures everything from dialysis machines to IV solutions. With 47,000 employees and 14 million backlinks, they've achieved something most tech companies dream of: becoming invisible infrastructure.

"Baxter doesn't sell products—they sell survival. Their 14M backlinks prove they're not just a medical device company; they're the internet's most trusted authority on life-sustaining technology."

The tech stack tells its own story. Baxter uses jQuery, Slick, Tailwind CSS, and Bootstrap—proving they prioritize reliability over bleeding-edge frameworks. They've adopted Progressive Web App (PWA) technology and run Cloudflare for global delivery, but there's no React, no Vue, no JavaScript fatigue. This is enterprise software thinking: stable, scalable, and boringly effective. Their use of Matomo alongside Google Analytics shows they're privacy-conscious in a healthcare world where data sovereignty matters.

• Traffic diversity: 43% organic, 40% direct—no over-reliance on paid ads
• Global reach: Top 5 traffic countries show international footprint (though data is anonymized)
• Career magnet: 'Baxter careers' is their #2 keyword—talent acquisition is baked into their brand
• Backlink authority: 14M links make them a top-tier domain in Google's eyes
• Enterprise tech stack: Stability over hype, reliability over trends