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Beamy: The Governance Layer for SaaS Chaos
How a 60-person French startup is tackling the $40B SaaS management problem with a browser extension
Your employees are using 80+ apps. You know about 20 of them. Beamy is the watchdog that closes the gap between IT policy and real-world usage, using a browser extension that monitors SaaS adoption in real-time.
"Beamy isn't selling software—they're selling visibility. In a world of SaaS sprawl, ignorance isn't bliss, it's a security breach."
The SaaS Sprawl Gold Rush
The keyword 'saas management' gets 1,070 monthly searches, while 'saas sprawl' hits 570. The market is screaming for control. Beamy rides this wave by positioning itself as the governance layer—not the procurement layer. They don't buy software; they tell you what your employees are already buying.
The Silent Traffic Pattern
Here's the tell: 52% of Beamy's traffic is direct. This isn't a viral PLG play—it's B2B sales with sticky enterprise adoption. When employees install a browser extension to 'align with IT standards,' you have buy-in from the top. The 3,874 monthly visits suggest a focused, high-intent user base, not a mass-market funnel.
Their team structure reveals the strategy: heavy on Solutions Engineers (Adrien Matton) and Client Success (Hortense Dewavrin), light on pure sales. This is a technical product that requires implementation and hand-holding. They're not selling a dashboard; they're selling a governance process.
- Browser extension architecture = zero friction deployment
- Focus on 'real usage' alignment vs. theoretical IT policies
- French origin with global ambition (LinkedIn presence confirms international play)
- Revenue per employee ratio of $130K suggests efficient enterprise sales motion
The Verdict: Enterprise Sales in PLG Clothing
Beamy is building a classic B2B infrastructure play. The real question isn't product-market fit—it's whether they can scale fast enough before the giants (Microsoft, Google, Okta) bake this into their platforms.
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App Portfolio Governance Platform | Beamy
A governance platform and web extension to align employees’ app usage with your IT standards.
App Portfolio Governance Platform
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About beamy.io
A governance platform and web extension to align employees’ app usage with your IT standards.
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beamy.io uses 18 technologies across their website including imgix, Font Awesome, Google Fonts, HSTS, and more.
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imgix
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Traffic & Audience
beamy.io receives approximately 3.9K monthly visitors and ranks #4,330,633 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:36 on the site.
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