beatgrid.co
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Beatgrid: The Single-Source Truth
How a 32-person team is solving cross-media measurement chaos
In a fragmented media landscape where brands waste billions chasing ghosts across TikTok, CTV, and traditional TV, Beatgrid claims to offer the impossible: a single-source truth. This isn't just another analytics dashboard—it's a direct challenge to the industry's reliance on fragmented data and estimation models.
"Beatgrid isn't measuring audiences—they're measuring the invisible handshakes between disconnected ad platforms."
The Measurement Gap
The traditional approach is broken. Brands run campaigns on TV, CTV, YouTube, and TikTok, but measuring incremental reach and frequency across these silos is notoriously difficult. Beatgrid's premise is audacious: use single-source data to track a user's journey across every screen without the noise of panel-based sampling or the opacity of walled gardens. With 40% direct traffic, their brand is already sticky among insiders who know the pain of cross-platform attribution.
The Silent Giant Strategy
Beatgrid operates like a stealth bomber in the ad tech space. With no public funding rounds or flashy PR, they've quietly grown to $3.1M in revenue serving a niche that giants like Nielsen and Kantar struggle to solve efficiently. Their LinkedIn presence is minimal, but their tech stack—built on jQuery, Tailwind CSS, and PWA—suggests a pragmatic, product-led growth motion. They're not chasing hype; they're chasing accuracy.
The keyword data reveals their positioning: 'beatgrid' (220 monthly searches) and 'ctv scale' (350 monthly searches) are their battlegrounds. They're not competing on generic terms—they're owning the specific pain points of incremental reach and frequency capping. Their undefined traffic distribution (50.1% / 32.2% / 17.7%) suggests either a privacy-focused analytics setup or a truly global, fragmented customer base.
- Single-source methodology eliminates estimation errors from panel-based systems
- Direct integration with CTV and TikTok—platforms where traditional measurement fails
- Lean team (32 people) suggests high automation and low operational overhead
Beatgrid is betting on precision over scale
In a market chasing vanity metrics, they're building the infrastructure for honest measurement
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https://beatgrid.co/wp-content/uploads/2022/05/cropped-BEATGRID_SYMBOL.png
Meta Tags
Beatgrid - Single-Source Cross-Media Audience Measurement
Cross-Media Audience Measurement Solutions: Measure Brand Lift, Incremental Reach & Frequency of TV, CTV, YouTube and TikTok Ad Campaigns
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About beatgrid.co
Cross-Media Audience Measurement Solutions: Measure Brand Lift, Incremental Reach & Frequency of TV, CTV, YouTube and TikTok Ad Campaigns
Company Overview
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Technology Stack
beatgrid.co uses 19 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
beatgrid.co receives approximately 5.1K monthly visitors and ranks #3,680,350 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:15 on the site.
The majority of beatgrid.co's traffic comes from undefined, undefined, .
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