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beautylish.com
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beautylish.com

10 technologies
VerifiedVisit698.0K/mo$8M18710 Tech25 Leads
Deep Dive

Beautylish: The Anti-Algorithm Beauty Empire

How a 187-person team built a $7.5M niche giant without chasing TikTok trends

While Sephora chases viral trends and Amazon drowns in knockoffs, Beautylish operates like a boutique publisher that sells luxury makeup. They've built a 700K monthly visit fortress by mastering the art of curation over chaos.

698K
monthly visits
50%
organic search traffic
4.3/5
Trustpilot rating
621K
backlinks

"Beautylish doesn't sell products—they sell trust. Their 621K backlinks prove that authority beats advertising every time."

The Cult of the Beauty Connoisseur

Beautylish targets the 30-year-old makeup artist who knows Wayne Goss by first name and will pay $68 for a single brush. Their top keyword—'Danessa Myricks' with 45K monthly searches—reveals a user base that values artistry over accessibility. These aren't impulse buyers; they're researchers who spend hours reading community reviews before committing to a $200 foundation.

The SEO Moat They Built

While competitors throw millions at Instagram ads, Beautylish captures 11,770 monthly searches for 'double eyelids' and 760 for 'ojon treatment'—high-intent queries where they own the narrative. Their 50% organic traffic share isn't accidental; it's the result of treating every product page as a content asset. They rank because they educate first, sell second.

The company's tech stack tells the story: jQuery, Tailwind CSS, Bootstrap—a mature, stable foundation that prioritizes reliability over bleeding-edge features. They use Afterpay (not Klarna), AWS (not GCP), and Google Analytics (not Mixpanel). Every decision screams 'we're here to build a business, not a startup.'

  • Niche dominance: 42.8% of traffic comes from undefined regions (likely US-centric, but the data opacity suggests privacy-first analytics)
  • Community as moat: 3,084 Trustpilot reviews create a trust barrier competitors can't replicate
  • Exclusivity plays: They carry brands like Danessa Myricks that aren't on Amazon, creating a 'you can't get this anywhere else' effect
No TikTok integration
Deep product education
No aggressive discounting
Cult brand curation
No mass-market brands
Community-driven reviews

The Quiet Giant in Beauty E-commerce

Beautylish proves that in a crowded market, depth beats width, and trust beats traffic. They're not building for the masses—they're building for the obsessed.

What tech stack does Beautylish use?

16 detected
E-commerce & Payments1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics6
G
Google Tag Manager
A
Amazon CloudFront
G
Google Tag Manager
G
Google AdSense
G
Google Analytics
A
Analytics Service

How much traffic does Beautylish get?

Traffic & Engagement

1.3M
Monthly Visits
+4.4%
3.7
Pages/Visit
5:17
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend-1%
1.3M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Rankings

#38,914
Global Rank
#13,069
United States Rank
Beauty and Cosmetics
Category

Backlinks & Authority

621.4K
Backlinks
11.4K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend-23%
807.8K
Jul 2025
Jul
771.3K
Aug 2025
Aug
851.6K
Sep 2025
Sep
839.8K
Oct 2025
Oct
827.0K
Nov 2025
Nov
621.4K
Dec 2025
Dec

Search Traffic

Organic
166.1K
Paid
4.4K

Top Organic Keywords

#1beautylish
8,100 vol8.0%
#1double eyelids
12,100 vol2.0%
#2double eyelid
12,100 vol1.2%
#8good molecules
90,500 vol0.7%

Where is Beautylish's audience located?

🇺🇸United States63.0%
🇦🇺Australia7.1%
🇨🇦Canada5.6%
🇳🇿New Zealand5.4%
🇬🇧United Kingdom5.0%

Device Distribution

Desktop13.7%
Mobile86.3%

What keywords does Beautylish rank for?

5 keywords
1beautylish4.9K vol$3.23
2ojon treatment760 vol
3double eyelids11.8K vol$1.25
4wayne goss brushes530 vol$1.10
5danessa myricks45.1K vol$0.54

How is Beautylish's SEO?

Meta Tags

title80 chars

Shop Exclusive Beauty Products, Browse Makeup Tutorials and Reviews | Beautylish

description187 chars

Shop for exclusive beauty products, get inspired with makeup and hairstyle photos, learn from beauty tutorials and articles, and research thousands of community-generated product reviews.

languageEN-US

Who works at Beautylish?

Loading leads...

What do customers think of Beautylish?

Beautylish

Beautylish

4.3
3,084 reviews
✓ Claimed

Categories

Pharmacy#undefinedWellness Center#undefined

Activity & Engagement

Reply Rate
83.33333333333334%
Avg. Reply Time
0.0 days
Claimed Date
5/30/2019

Contact Information

Address:
425 California St Ste 600
San Francisco, US

Reviews (20)

Filter by rating:
Sheree Walker
11/28/2025
🇬🇧 United Kingdom17 reviewsOrganicUnverified
Experience date: 11/27/2025
Great customer service

I’m in the UK and ordered the new Danessa Myricks palette. Unfortunately it turned up with a broken shade. Not their fault, these things happen. I contacted customer service who organised a return and replacement. They were very helpful and the new one arrived in perfect condition- highly recommend!

Margo
6/24/2025
🇺🇸 United States13 reviewsOrganicUnverified
Experience date: 6/13/2025
great site, bad for my wallet

This site has enabled my growing collection of very expensive makeup brushes... but also some surprisingly affordable ones, so it all evens out. The rewards/points program is good, and the gift card events are stellar. Shipping is SUPER fast, and the products are always nicely packaged. I recently needed to contact customer support about an issue, and they were very responsive. No complaints!

Anonymous
5/22/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 5/21/2025
Highly Recommend

I cannot recommend this company enough - After being let down by a UK retailer, who lost my package during the delivery process and subsequently having the items I needed go out of stock, I was quite panicked about having what I needed for my birthday holiday. Ordered for the first time from Beautylish.com and paid for express shipping. The items came, really securely packaged, and earlier than expected! I’ll be ordering from this company again and recommending to my friends.

Diana
4/29/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 4/29/2025
Pleasant Transaction

I was initially skeptical after visiting the website, so I checked TikTok and found they seemed genuine. Being in the UK, I decided to place an order, but it failed twice, which made me wonder if the company was legit. I reached out and got a quick response—they were having a technical issue and kept me updated throughout. I placed my order on 21/04/25 and received it today, 29/04/25, nicely packaged by Tristan. A big thank you to Nils, Sara, Katrina, and everyone involved, including the Amazon delivery driver who came by twice to ensure I got it.

Y K
3/27/2025
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 3/16/2025
Excellent customer service!

Placed an order on 16th March and contacted customer service on the 27th as delivery still hasn’t taken place. Customer Service, in particular Art, was excellent in resolving the matter. He acknowledged that there was a delay in the dispatch and processed the refund swiftly. On top of that, he also informed the courier to carry on delivering my order regardless of the refund. All in all, a happy customer who will be returning!

Company Response3/27/2025

Hi, we are sorry to hear about your experience with the delivery delay of your Beautylish order; that is definitely not the experience we want you to have with your orders. Please check your email inbox for what we hope is a positive resolution to the matter. Thank you.

Frequently Asked Questions about Beautylish

What is Beautylish's Revenue?
Beautylish generates approximately $8M in annual revenue. With 187 employees, that's $40,107 per employee.
What does Beautylish do?
Shop for exclusive beauty products, get inspired with makeup and hairstyle photos, learn from beauty tutorials and articles, and research thousands of community-generated product reviews.
How fast is Beautylish growing?
Beautylish has grown by 4.4% in the last 6 months according to traffic data. employee count has changed by 21% year over year.
How do people interact with Beautylish?
When visiting Beautylish, visitors view an average of 3.7 pages per visit, and spend around 5:17 on the site, and the bounce rate is 59.5%.
How do people find Beautylish?
1.1M people (87%) visit Beautylish directly. 166.1K (13%) find them through organic search. 4.4K (0%) come through paid advertising.
Who uses Beautylish?
Beautylish's top market is United States with 824.7K visitors (63.0%). Australia is 2nd with 92.5K (7.1%). Canada is 3rd with 73.8K (5.6%).
What technologies does Beautylish use?
Beautylish uses 10 technologies across their website including Cloud & Hosting, E-commerce & Payments, Analytics & Marketing. Key technologies include Amazon Web Services, AWS CloudFront, Afterpay, Google Tag Manager, Google Analytics.
Who are Beautylish's competitors?
Beautylish's main competitors include Out of Africa, Orly International, Aquis Hair, CND, Beautylish. These companies operate in similar markets and compete for the same customer base.
What do customers think of Beautylish?
Beautylish has a Trustpilot score of 4.3 out of 5 (4 stars) based on 3,084 customer reviews.

Export Data

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How to contact Beautylish?

Social Profiles

What are Beautylish's key pages?

Export beautylish.com Data

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Raw JSON Data

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About beautylish.com

Shop for exclusive beauty products, get inspired with makeup and hairstyle photos, learn from beauty tutorials and articles, and research thousands of community-generated product reviews.

Company Overview

beautylish.com
Website
lifestyle
Industry
#66,688
Global Rank
698.0K
Monthly Visitors
10
Technologies
25+
Employees

beautylish.com Key Pages

beautylish.com Social Media

Contact beautylish.com

Technology Stack

beautylish.com uses 10 technologies across their website including Amazon Web Services, AWS CloudFront, Afterpay, Google Tag Manager, Google Analytics, and more.

Cloud & Hosting

Amazon Web Services, AWS CloudFront

E-commerce & Payments

Afterpay

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

RSS

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

698.0K
Monthly Visits
49%
Bounce Rate
3.5
Pages/Visit
1:40
Avg. Duration

beautylish.com receives approximately 698.0K monthly visitors and ranks #66,688 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:40 on the site.

The majority of beautylish.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is beautylish.com?
Shop for exclusive beauty products, get inspired with makeup and hairstyle photos, learn from beauty tutorials and articles, and research thousands of community-generated product reviews.
What technologies does beautylish.com use?
beautylish.com uses 10 technologies including Amazon Web Services, AWS CloudFront, Afterpay, and 4 more. View the full tech stack analysis above.
How do I contact beautylish.com?
You can contact beautylish.com through their contact page.
What are beautylish.com's social media accounts?
beautylish.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
Is beautylish.com hiring?
Check beautylish.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is beautylish.com?
beautylish.com receives approximately 698.0K monthly visitors and ranks #66,688 globally. Traffic is declining by 2.0% month-over-month.

Related Searches

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This page provides publicly available information about beautylish.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit beautylish.com directly at https://beautylish.com.