While healthcare giants chase complex specialties, Belle is quietly building a $35M empire in an overlooked corner of digital health: in-home foot care. This isn't another telehealth gimmick—it's a full-stack service solving a real, unglamorous problem at scale.

"Belle isn't selling foot care appointments—they're selling dignity, convenience, and a new standard for aging-in-place."

The leadership team reveals Belle's operational DNA: a founder-CEO (Armand Lauzon), a COO (Alison Finck), and a CTO (Bradford Winfrey) at the core, supported by demand and talent leaders. This structure signals a company that has moved beyond founder-led sales into systematic growth. The absence of a marketing or growth executive in the key people list speaks volumes—Belle's growth is driven by partnerships and operational excellence, not paid acquisition.

• Zero organic web traffic indicates a B2B-first strategy, likely through healthcare systems and insurance partnerships
• 228 employees suggests Series B or later stage maturity, not early startup
• Revenue of $35.1M points to a proven unit economics model in a traditionally fragmented market
• Tech stack prioritizes reliability and healthcare compliance over viral growth features