In a digital world obsessed with SaaS valuations, Belletetes quietly moves $37.2M in physical lumber and hardware annually—proving that the most profitable businesses often solve the oldest problems.

"They're not building a platform—they're building a supply chain moat that no algorithm can replicate."

The tech stack tells a story of pragmatic modernization—jQuery and Bootstrap for reliability, Tailwind CSS for maintainability, Vite for build speed. They're not rebuilding their entire stack for every trend; they're incrementally improving a system that already works. The customer portal login and careers page reveal a company investing in both customer retention and talent acquisition.

• Revenue per employee: ~$320k—exceptional for hardware retail
• Direct traffic (42%) exceeds organic (49%)—a sign of strong brand recall
• Top 5 keywords all transactional, not informational—buyers know what they want
• Social presence across Twitter, YouTube, and Facebook—meeting customers where they are