bendpak.com
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BendPak: The Unsexy Empire of Garage Equipment
How a 157-person team dominates the $12B automotive service equipment market through relentless focus.
While Silicon Valley chases AI hype, BendPak quietly generated $73M revenue by mastering the unsexy physics of lifting cars. Their 158K monthly visitors aren't browsing—they're buying industrial-grade equipment that lasts decades.
"BendPak doesn't sell car lifts—they sell the confidence that a 7,000-pound vehicle won't crush your technician."
The SEO Moat That Actually Matters
BendPak commands 6,230 monthly searches for just their brand name—more than most Series A startups get for their entire keyword portfolio. When your product names like 'XPR-10AS-LP' drive 530 monthly searches, you've achieved something rare: commoditized specificity. They own the entire consideration funnel, from 'bendpak 4 post lift manual' (440 searches) to purchase-ready queries.
B2B2C Without the DTC Fluff
Their traffic is 82% domestic (likely US), with a 35% direct traffic baseline that screams brand recall. Compare that to their 57% organic—this isn't a PPC-dependent growth story. The Trustpilot score (4.1/5 from 370 reviews) in industrial equipment is actually impressive; you don't get those ratings selling to hobbyists alone. They're the default choice for professional shops that can't afford downtime.
- Owns the 'bendpak' brand keyword with 6K+ monthly searches
- 4.1/5 Trustpilot from 370 reviews in a low-review category
- 35% direct traffic indicates strong brand recall and repeat business
- Product-specific SKUs drive high-intent search volume
The $73M Lesson: Own the Nomenclature
BendPak proves that when your product codes become search keywords, you don't need growth hackers—you need a patent attorney and a shipping department.
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5 keywordsHow is Bendpak's SEO?
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BendPak - The World Leader in Car Lifts & Automotive Service Equipment
Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.
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Reviews (20)
Customer Service Recognition – BendPak
I would like to commend BendPak for their outstanding customer service. I recently purchased a reconditioned item that unfortunately arrived incomplete and without assembly instructions. After contacting their customer service team, the issue was handled promptly and professionally, without any unnecessary steps or resistance. BendPak waived the return requirement and shipped a brand-new replacement within a week at no cost. This level of customer care from Katie and her team is exceptional and greatly appreciated. I highly recommend BendPak and will confidently make future purchases from them.
Thank you !!
Your quick action for sending the repairing parts to us is helpful to us. Thank you.
Hello H.! Thank you for sharing your experience with us. We are so happy to hear that you received the assistance needed in a timely manner. We appreciate your support!
BendPak is top notch
BendPak is top notch. You want quality equipment, a great warranty with available and easy to purchase parts, with assistance if needed. BendPak has it all!
Hello Sam! Thank you for taking the time to leave us a review! We appreciate your support. Thank you for choosing BendPak!
Very good honest guys
Very good honest guys
Hello Rick! We appreciate your kind words about our team. We strive to provide our customers with the best service. If your ever need anything, please don't hesitate to reach out!
Lifts wide range of vehicles
From ordering to delivery to set up,everything went smoothly, customer service team answered all questions quickly, APX-10 is very versatile, from vetts to big chevys and fords ,they all fit with correct adapters,lift is user friendly, easy to maintain, feels safe,and looks awesome!!!!
Hello D.W.! We are so thrilled to hear about your experience! We are always happy to help. Thank you for choosing BendPak!
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About bendpak.com
Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.
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Technology Stack
bendpak.com uses 23 technologies across their website including Vimeo, Font Awesome, hCaptcha, reCAPTCHA, and more.
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Vimeo
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Font Awesome
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hCaptcha, reCAPTCHA
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Framer
Caching
Varnish
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Cloudflare
Traffic & Audience
bendpak.com receives approximately 158.4K monthly visitors and ranks #240,679 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:12 on the site.
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