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bendpak.com
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bendpak.com

23 technologies
VerifiedGrowingVisit158.4K/mo$73M15723 Tech25 Leads
Deep Dive

BendPak: The Unsexy Empire of Garage Equipment

How a 157-person team dominates the $12B automotive service equipment market through relentless focus.

While Silicon Valley chases AI hype, BendPak quietly generated $73M revenue by mastering the unsexy physics of lifting cars. Their 158K monthly visitors aren't browsing—they're buying industrial-grade equipment that lasts decades.

$73M
annual revenue
157
employees
158K
monthly visitors
57%
organic search

"BendPak doesn't sell car lifts—they sell the confidence that a 7,000-pound vehicle won't crush your technician."

The SEO Moat That Actually Matters

BendPak commands 6,230 monthly searches for just their brand name—more than most Series A startups get for their entire keyword portfolio. When your product names like 'XPR-10AS-LP' drive 530 monthly searches, you've achieved something rare: commoditized specificity. They own the entire consideration funnel, from 'bendpak 4 post lift manual' (440 searches) to purchase-ready queries.

B2B2C Without the DTC Fluff

Their traffic is 82% domestic (likely US), with a 35% direct traffic baseline that screams brand recall. Compare that to their 57% organic—this isn't a PPC-dependent growth story. The Trustpilot score (4.1/5 from 370 reviews) in industrial equipment is actually impressive; you don't get those ratings selling to hobbyists alone. They're the default choice for professional shops that can't afford downtime.

  • Owns the 'bendpak' brand keyword with 6K+ monthly searches
  • 4.1/5 Trustpilot from 370 reviews in a low-review category
  • 35% direct traffic indicates strong brand recall and repeat business
  • Product-specific SKUs drive high-intent search volume
No venture funding to blitzscale
Profitable $73M revenue with just 157 employees
No TikTok virality or influencer partnerships
Industrial SEO moat built on product nomenclature
No freemium product to capture leads
Direct-to-professional channel that bypasses Amazon

The $73M Lesson: Own the Nomenclature

BendPak proves that when your product codes become search keywords, you don't need growth hackers—you need a patent attorney and a shipping department.

What tech stack does Bendpak use?

39 detected
Video1
Caching1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Reviews1
E-commerce & Payments2
JavaScript Libraries3
Tracking & Analytics16
F
Facebook Pixel
G
Google Tag Manager
M
Microsoft Ads (Bing)
H
HubSpot
H
HubSpot
J
jsDelivr
G
Google Tag Manager
A
Analytics Service
C
Cloudflare Insights
B
Bing
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
F
Facebook
G
Google Static
P
Pardot

How much traffic does Bendpak get?

Traffic & Engagement

158.4K
Monthly Visits
2.9
Pages/Visit
2:12
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend+17%
135.8K
Oct 2025
Oct
122.8K
Nov 2025
Nov
158.4K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
35%
Social
3%
Referrals
5%
Email
0%
Paid
1%

Where is Bendpak's audience located?

🌍82.0%
🌍5.4%
🌍1.6%
🌍1.3%
🌍1.2%

What keywords does Bendpak rank for?

5 keywords
1bendpak6.2K vol$1.28
2bendpak xpr-10as-lp530 vol
3bendpak lifts1.4K vol$0.86
4bendpak 4 post lift950 vol$0.90
5bendpak 4 post lift manual440 vol

How is Bendpak's SEO?

Meta Tags

title70 chars

BendPak - The World Leader in Car Lifts & Automotive Service Equipment

description153 chars

Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.

languageEN

H1 Tags

h1New Years Sale
h1New Years Sale
h1New race car ramps just rolled into town.

Schema Types

WebPage

Who works at Bendpak?

Loading leads...

What do customers think of Bendpak?

BendPak

BendPak

4.1
370 reviews
✓ Claimed

Categories

Manufacturer#undefinedEquipment Supplier#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
0.0 days
Claimed Date
8/14/2019

Contact Information

Address:
30440 Agoura Rd
Agoura Hills, US

Reviews (20)

Filter by rating:
Paul D.
11/24/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/21/2025
Customer Service Recognition – BendPak

I would like to commend BendPak for their outstanding customer service. I recently purchased a reconditioned item that unfortunately arrived incomplete and without assembly instructions. After contacting their customer service team, the issue was handled promptly and professionally, without any unnecessary steps or resistance. BendPak waived the return requirement and shipped a brand-new replacement within a week at no cost. This level of customer care from Katie and her team is exceptional and greatly appreciated. I highly recommend BendPak and will confidently make future purchases from them.

H. Suzuki
4/7/2025
🇯🇵 Japan1 reviewsFileUploadInvitationVerified
Experience date: 4/3/2025
Thank you !!

Your quick action for sending the repairing parts to us is helpful to us. Thank you.

Company Response4/8/2025

Hello H.! Thank you for sharing your experience with us. We are so happy to hear that you received the assistance needed in a timely manner. We appreciate your support!

Sam Becker
4/6/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 4/4/2025
BendPak is top notch

BendPak is top notch. You want quality equipment, a great warranty with available and easy to purchase parts, with assistance if needed. BendPak has it all!

Company Response4/8/2025

Hello Sam! Thank you for taking the time to leave us a review! We appreciate your support. Thank you for choosing BendPak!

Rick Knapp
4/6/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 1/15/2025
Very good honest guys

Very good honest guys

Company Response4/8/2025

Hello Rick! We appreciate your kind words about our team. We strive to provide our customers with the best service. If your ever need anything, please don't hesitate to reach out!

D.W.
4/5/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 8/5/2024
Lifts wide range of vehicles

From ordering to delivery to set up,everything went smoothly, customer service team answered all questions quickly, APX-10 is very versatile, from vetts to big chevys and fords ,they all fit with correct adapters,lift is user friendly, easy to maintain, feels safe,and looks awesome!!!!

Company Response4/8/2025

Hello D.W.! We are so thrilled to hear about your experience! We are always happy to help. Thank you for choosing BendPak!

Frequently Asked Questions about Bendpak

What is Bendpak's Revenue?
Bendpak generates approximately $73M in annual revenue. With 157 employees, that's $464,732 per employee.
What does Bendpak do?
Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.
How fast is Bendpak growing?
Bendpak employee count has changed by 18% year over year.
What technologies does Bendpak use?
Bendpak uses 23 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, hCaptcha, reCAPTCHA.
Who are Bendpak's competitors?
Bendpak's main competitors include BYD, iSERVICE Auto, Singulato, Hemborg Ford, Dependable Dodge. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bendpak?
Bendpak has a Trustpilot score of 4.1 out of 5 (4 stars) based on 370 customer reviews.

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What are Bendpak's key pages?

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About bendpak.com

Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.

Company Overview

bendpak.com
Website
vehicles
Industry
#240,679
Global Rank
158.4K
Monthly Visitors
23
Technologies
25+
Employees

Contact bendpak.com

Technology Stack

bendpak.com uses 23 technologies across their website including Vimeo, Font Awesome, hCaptcha, reCAPTCHA, and more.

Video

Vimeo

Fonts

Font Awesome

Security

hCaptcha, reCAPTCHA

CMS

Framer

Caching

Varnish

Cloud & Hosting

Cloudflare

Traffic & Audience

158.4K
Monthly Visits
42%
Bounce Rate
2.9
Pages/Visit
2:12
Avg. Duration

bendpak.com receives approximately 158.4K monthly visitors and ranks #240,679 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:12 on the site.

The majority of bendpak.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bendpak.com?
Upgrade your garage with the industry standard. Discover why pros choose BendPak for car lifts, parking lifts, pipe benders, and wheel service equipment.
What technologies does bendpak.com use?
bendpak.com uses 23 technologies including Vimeo, Font Awesome, and 17 more. View the full tech stack analysis above.
How do I contact bendpak.com?
You can contact bendpak.com via email at [email protected] or through their contact page.
What are bendpak.com's social media accounts?
bendpak.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is bendpak.com hiring?
Check bendpak.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is bendpak.com?
bendpak.com receives approximately 158.4K monthly visitors and ranks #240,679 globally. Traffic is growing by 29.0% month-over-month.

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This page provides publicly available information about bendpak.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bendpak.com directly at https://bendpak.com.