benetas.com.au
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Benetas: The 76-Year-Old Aged Care Powerhouse
How a not-for-profit giant dominates Melbourne with $277M in revenue and 735 employees.
In a sector dominated by corporate chains, Benetas stands as a formidable, not-for-profit institution built on 76 years of community trust. This isn't just an aged care provider; it's a legacy operation with the digital footprint of a modern tech company, generating $277.8M annually while maintaining a human-centric brand.
"Benetas proves that scale and soul aren't mutually exclusive in the aged care industry."
The Digital-First Caregiver
Benetas isn't relying solely on traditional referrals. With 51% of its 27,492 monthly visitors coming from organic search, they've mastered the digital funnel. Their traffic strategy targets highly specific, high-intent queries like 'what are the latest home support classifications'—capturing families at the exact moment of decision-making.
The Revenue Engine
With 735 employees and $277.8M in revenue, Benetas operates at a scale of roughly $378,000 per employee—a robust metric for a not-for-profit in the health sector. This efficiency allows them to invest in tech stacks like Tailwind CSS and PWA capabilities, ensuring their digital presence matches their operational excellence.
The keyword data reveals a sophisticated SEO strategy. They aren't just ranking for 'aged care Melbourne'; they are capturing granular, bureaucratic queries that competitors overlook. This positions them as the authoritative source for navigating Australia's complex aged care funding system, from 'ageup health price guides' to specific item numbers for home maintenance.
- Dominant local player with 88.5% traffic share from their primary market
- Heavy investment in digital infrastructure (Zendesk, Clarity, Google Tag Manager)
- Active talent pipeline via dedicated careers subdomain and LinkedIn presence
- Brand consistency across social profiles (Facebook, LinkedIn)
The Institutional Juggernaut
Benetas represents the gold standard for legacy non-profits transitioning into digital-first service providers.
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5 keywordsHow is Benetas's SEO?
Open Graph Image
https://www.benetas.com.au/files/hero/home-hero-benetas.jpg
Meta Tags
Aged Care Melbourne | Benetas
Benetas provides aged care services to all older people, whatever their needs. Established 1948, not-for-profit provider.
H1 Tags
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About benetas.com.au
Benetas provides aged care services to all older people, whatever their needs. Established 1948, not-for-profit provider.
Company Overview
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Technology Stack
benetas.com.au uses 19 technologies across their website including UserWay, Font Awesome, reCAPTCHA, and more.
Accessibility
UserWay
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
Traffic & Audience
benetas.com.au receives approximately 27.5K monthly visitors and ranks #1,283,682 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:44 on the site.
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