In the high-stakes world of benefits administration, staying visible is survival. Yet Benetrac, a $14.6M revenue company, has seemingly vanished from the digital map—redirecting its entire identity to helloflock.com and leaving behind a digital ghost town with just 1,115 monthly visitors.

"When your global rank is 13.8 million, you aren't competing—you're invisible."

The tech stack tells its own story. Drupal as the CMS suggests an enterprise-grade backend, while jQuery and Bootstrap indicate legacy frontend architecture. The presence of Osano (compliance) and Google Analytics shows they're still tracking, still measuring, still operating—just quietly. The Twitter Cards integration hints at a social media presence that may have been active before the migration, now dormant.

• Revenue-to-traffic ratio suggests high-value, low-volume enterprise sales
• The 'Flock' rebrand appears complete, with Benetrac serving as a redirect
• 101 employees with $144K revenue per head indicates efficient B2B operations
• Legacy tech stack (jQuery, Drupal) suggests established systems, not agile startups
• Direct traffic (42%) dominates over organic (33%), confirming relationship-driven sales