zywave.com
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Zywave: The B2B Insurance Giant You've Never Heard Of
How a 179M revenue company dominates a boring industry with 77% direct traffic
In the shadowy corners of insurance tech, Zywave isn't a startup—it's a revenue-generating machine with 882 employees and $179M in annual revenue. They don't chase viral moments; they own the workflow of insurance agencies through sheer utility.
"They don't need SEO because their software is embedded in the daily workflow of insurance professionals."
The Trojan Horse Strategy
Zywave's 77% direct traffic isn't a marketing miracle—it's product stickiness. Insurance agents don't discover Zywave through ads; they log in daily because it's where quotes, data, and agency management converge. The 15% organic search traffic is just the tip of the iceberg; the real moat is the daily habit they've built.
The Boring Billion-Dollar Playbook
While Insurtech startups chase VC funding and consumer buzz, Zywave quietly grew to $179M by solving one problem for a specific vertical: insurance agencies. Their tech stack (jQuery, Bootstrap, OpenCart) isn't flashy, but it works. They're not building for Silicon Valley; they're building for Main Street insurance agencies that need reliability over innovation.
The company's leadership structure reveals a mature organization—multiple CEOs (Martin Simoncic and Jason Liu) suggest either a transition period or a complex structure. With Christian Kasper as CFO and Eric Rentsch as Chief Product Officer, they have the C-suite depth of a company that's moved beyond startup chaos into execution mode.
- Product-led growth without the VC hype cycle
- 77% direct traffic proves product-market fit (not marketing spend)
- Low Trustpilot score (2.7/5) suggests they prioritize enterprise contracts over consumer reviews
- 374K backlinks indicate deep integration in the insurance industry ecosystem
The Unsexy Unicorn
Zywave proves that boring, vertical-specific SaaS can build a $179M business without chasing trends or viral marketing.
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5 keywordsHow is Zywave's SEO?
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Insurance Technology Solutions | Zywave
Explore insurance technology solutions to streamline quoting, connect systems, and empower your teams with data-driven tools from Zywave.
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Reviews (11)
Cutting edge technology leader in the…
Cutting edge technology leader in the insurtech space of the insurance industry. Taking a step into the world of Ai Automation and leading the way forward in advancing the future of how insurance agencies and agents use data, programs, training and technology to insure a great future.
I'm very disappointed with the service…
I'm very disappointed with the service they provided because they didn't provide what I paid for. My subscription included email campaigns, but it took them 6 months to get this feature to work. When I brought this to bill and my account agent's attention, they offered to credit me 2 months. They initially said there was a problem with my email address and Microsoft would have to reconfigure something. I spent weeks going back and forward with Microsoft and the problem was with Zywave. Not only did I loose over $660.00 I also lost funds linked to the campaigns I could not run. I'm in the hole for over $1,500.00 in addition to what I've waisted with Zywave.
Another 1 Star Review
Another 1 Star Review. Avoid doing business with these people. They auto-renew contracts and require a 60 day notice. If you contact them at day 59, 58, 57 you are out of luck they will auto renew. Their staff is trained to argue not serve. Why do business with a company like Zywave. Terrible mindset rotten to the core.
We have used Zywave since 2014
We have used Zywave since 2014. Since then we have had new salespeople attempt to jack up our price or cancel until we redirected him to their Agreement. Fast forward January 2025 where we were billed for an additional user, again in the next two quarters. No word, no notice and multiple false stories as to why. We met online and ultimately found agreement that were over billed by nearly $4k. The rep said he would request a credit. Then a week later said it was submitted. After following up 10 days later the response offered a lessor credit toward future subscription and an offer to renew early. Pretty slick and if we had not experienced their slick and seemingly dishonest attempts to grab more of our money we would still be thinking the best and waiting for resolution. We have requested termination for their material breach. We'll see how it works out.
I agree with all the 1 star reviews
I agree with all the 1 star reviews. Software company cliche to the max. -Little to no training. Zero follow up up to requests for such -Phony sales people that use high pressure tactics -Tech support is atrocious and slow -Nobody there cares if they screw up your business by making changes to websites -Good luck canceling I am not saying that other companies are A+ but I would recommend nobody using this software for their insurance agency.
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About zywave.com
Explore insurance technology solutions to streamline quoting, connect systems, and empower your teams with data-driven tools from Zywave.
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zywave.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
zywave.com receives approximately 298.4K monthly visitors and ranks #110,892 globally. The website has a bounce rate of 39% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 6:38 on the site.
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