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HawkSoft: The 97% Recommendation Engine
How a 90-person team built the agency management system that dominates insurance tech
In the crowded insurance tech landscape, most platforms chase features. HawkSoft chases loyalty—and wins with a staggering 97% recommendation rate that turns agencies into evangelists. This isn't just software; it's a growth engine disguised as an agency management system.
"97% of agencies recommend HawkSoft to their friends—this isn't just a product, it's a referral machine."
The Loyalist Playbook
HawkSoft's 97% recommendation rate is the kind of metric that makes SaaS founders weep with envy. In an industry where churn is measured in months, they've built such deep loyalty that their biggest marketing channel is word-of-mouth. The data shows 54% of traffic comes directly—users typing hawksoft.com into their browser, not clicking ads. That's not acquisition; that's habit.
The Efficiency Paradox
With just 90 employees generating $13.1M in revenue, HawkSoft achieves $145K ARR per employee—exceptional for a B2B SaaS company. But here's the provocative insight: their traffic tells a different story. Only 10,503 monthly visits with a global rank of #2M+ suggests they're not playing the growth-at-all-costs game. Instead, they're building a fortress of high-value, low-churn customers who don't need to be constantly re-acquired.
The keyword data reveals their secret: searches for 'hawksoft not sending image' and 'hawksoft log in' show a user base that's deeply embedded in the platform. These aren't browsers; these are daily users hitting technical friction points. The fact that support queries rank so high is actually a good sign—it means the platform is mission-critical enough that users will fight through problems rather than leave.
- Direct traffic dominance (54%) signals brand strength and daily active users
- Support-focused keywords indicate deep platform integration
- Low global rank but high revenue suggests enterprise-focused sales motion
HawkSoft is playing a different game entirely
While competitors chase scale, they're building an unbreakable product moat one loyal agency at a time
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Agency Management System | HawkSoft
Give your agency superpowers. Choose the right agency management system. 97% of agencies recommend HawkSoft to their friends.
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About hawksoft.com
Give your agency superpowers. Choose the right agency management system. 97% of agencies recommend HawkSoft to their friends.
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Technology Stack
hawksoft.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Email Marketing
Drip
Marketing Automation
HubSpot
Traffic & Audience
hawksoft.com receives approximately 10.5K monthly visitors and ranks #2,028,232 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.
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