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Benzinga: The News Engine Powering Wall Street
How a $60M revenue media company dominates financial news with 5.3M monthly visitors
While Yahoo Finance commands 3M monthly searches, Benzinga quietly built a 5.3M-visit empire by becoming the news wire for the modern trader. This isn't just another financial news site—it's the infrastructure layer for real-time market intelligence.
"Benzinga doesn't just report financial news—they've become the news wire for algorithmic trading and retail investor sentiment."
The Trust Paradox
With a 1.8/5 Trustpilot rating from just 17 reviews, Benzinga faces a fascinating credibility gap. The data reveals 55% of traffic comes directly—users type 'benzinga.com' into their browser. This suggests a loyal, professional user base that trusts the brand despite public ratings. The real audience isn't reading reviews—they're refreshing the site for pre-market moves.
The Search War They're Losing
Benzinga's organic search tells a story of dependency. While they rank for their own name (27K monthly searches), they're completely overshadowed by competitors. 'Yahoo Finance' gets 3M searches monthly—nearly 100x Benzinga's branded term. Yet Benzinga's 76.8M backlinks show they're the hidden source for many financial publications. They're the B2B2C play: the news others quote.
The company's 271 employees generate $59.7M in revenue, translating to ~$220K revenue per employee—a strong efficiency metric for a media business. Their $4.5M funding round seems modest for their scale, suggesting they've achieved profitability through their premium 'Benzinga Pro' subscription, which appears in their top keywords with 7.6K monthly searches.
- Direct traffic dominance (55%) signals a professional user base that bookmarks the site
- The 'Benzinga Pro' keyword indicates a high-value subscription product driving revenue
- 76.8M backlinks suggest they're the unseen news wire for thousands of financial sites
- Their tech stack (Tailwind, Bootstrap) shows modern, fast-loading design critical for real-time data
The Invisible Infrastructure
Benzinga is the financial media equivalent of AWS—critical infrastructure that most end users never see, but the entire industry runs on. Their real moat isn't traffic, it's speed and reliability for the professional trader.
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https://www.benzinga.com/opengraph-image.png?182468f7a0fb92df
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Actionable Trading Ideas, Real-Time News, Financial Insight
Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.
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Reviews (17)
Great value with Neil
Great value with Neil . Super easy to use and understand .
we have been in the market over 50…
we have been in the market over 50 years and this is the best newsletter we have found. Thank you Ricky for all your help. Nell
Despite contacting them within 24 hours…
Despite contacting them within 24 hours of making the payment and honestly explaining that the platform did not fit my needs, they refused to refund my money. I do not recommend them.
Inaccurate
Inaccurate
very bad service
very bad service , they are not turntable
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About benzinga.com
Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.
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Technology Stack
benzinga.com uses 23 technologies across their website including YouTube Embed, HSTS, PHP, and more.
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Traffic & Audience
benzinga.com receives approximately 5.3M monthly visitors and ranks #14,257 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 7:53 on the site.
The majority of benzinga.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about benzinga.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit benzinga.com directly at https://benzinga.com.