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benzinga.com
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benzinga.com

23 technologies
VerifiedVisit5.3M/mo$60M27123 Tech25 Leads
Deep Dive

Benzinga: The News Engine Powering Wall Street

How a $60M revenue media company dominates financial news with 5.3M monthly visitors

While Yahoo Finance commands 3M monthly searches, Benzinga quietly built a 5.3M-visit empire by becoming the news wire for the modern trader. This isn't just another financial news site—it's the infrastructure layer for real-time market intelligence.

5.3M
monthly visits
$59.7M
annual revenue
55%
direct traffic
76.8M
backlinks

"Benzinga doesn't just report financial news—they've become the news wire for algorithmic trading and retail investor sentiment."

The Trust Paradox

With a 1.8/5 Trustpilot rating from just 17 reviews, Benzinga faces a fascinating credibility gap. The data reveals 55% of traffic comes directly—users type 'benzinga.com' into their browser. This suggests a loyal, professional user base that trusts the brand despite public ratings. The real audience isn't reading reviews—they're refreshing the site for pre-market moves.

The Search War They're Losing

Benzinga's organic search tells a story of dependency. While they rank for their own name (27K monthly searches), they're completely overshadowed by competitors. 'Yahoo Finance' gets 3M searches monthly—nearly 100x Benzinga's branded term. Yet Benzinga's 76.8M backlinks show they're the hidden source for many financial publications. They're the B2B2C play: the news others quote.

The company's 271 employees generate $59.7M in revenue, translating to ~$220K revenue per employee—a strong efficiency metric for a media business. Their $4.5M funding round seems modest for their scale, suggesting they've achieved profitability through their premium 'Benzinga Pro' subscription, which appears in their top keywords with 7.6K monthly searches.

  • Direct traffic dominance (55%) signals a professional user base that bookmarks the site
  • The 'Benzinga Pro' keyword indicates a high-value subscription product driving revenue
  • 76.8M backlinks suggest they're the unseen news wire for thousands of financial sites
  • Their tech stack (Tailwind, Bootstrap) shows modern, fast-loading design critical for real-time data
They don't dominate search for broad terms like 'stock quotes' or 'market news'
They own the pre-market/after-hours news cycle with real-time alerts
Public trust metrics (1.8/5) are poor compared to traditional financial media
Their direct traffic proves they've built a habit, not just a search destination
Geographic data is mysteriously 'undefined'—a potential analytics blind spot
They've monetized through premium subscriptions (Benzinga Pro) while keeping news free

The Invisible Infrastructure

Benzinga is the financial media equivalent of AWS—critical infrastructure that most end users never see, but the entire industry runs on. Their real moat isn't traffic, it's speed and reliability for the professional trader.

What tech stack does Benzinga use?

41 detected
Security1
Programming Languages1
Cloud & Hosting1
A/B Testing1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
S
Segment
T
Twitter Pixel
M
Microsoft Ads (Bing)
G
Google DoubleClick
G
Google Analytics
C
Cloudflare Insights
S
Segment
G
Google Tag Manager
G
Google APIs
G
Google Static
B
Bing
T
Twitter Ads
F
Facebook Pixel
T
Twitter/X
F
Facebook

How much traffic does Benzinga get?

Traffic & Engagement

4.2M
Monthly Visits
+6.6%
2.4
Pages/Visit
28:45
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend-26%
5.7M
Oct 2025
Oct
4.0M
Nov 2025
Nov
4.2M
Dec 2025
Dec

Rankings

#13,756
Global Rank
#3,753
United States Rank
Finance
Category

Backlinks & Authority

76.8M
Backlinks
96.1K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend+30%
59.0M
Jul 2025
Jul
66.1M
Aug 2025
Aug
71.0M
Sep 2025
Sep
73.5M
Oct 2025
Oct
76.0M
Nov 2025
Nov
76.8M
Dec 2025
Dec

Search Traffic

Organic
1.8M
Paid
8.0K

Top Organic Keywords

#1benzinga
14,800 vol1.7%
#1benzinga pro
5,400 vol0.6%
#1bezinga
1,900 vol0.2%
#7premarket movers
49,500 vol0.2%
#3shaquille o'neal lakers sale payout
18,100 vol0.2%

Where is Benzinga's audience located?

🇺🇸United States75.7%
🇮🇳India3.8%
🇨🇦Canada3.1%
🇬🇧United Kingdom2.4%
🇩🇪Germany1.5%

Device Distribution

Desktop41.6%
Mobile58.4%

What keywords does Benzinga rank for?

5 keywords
1benzinga27.4K vol$3.38
2yahoo finance3.0M vol$2.58
3benzinga pro7.6K vol$7.85
4spy625.8K vol$4.49
5spy stock884.6K vol$2.71

How is Benzinga's SEO?

Open Graph Image

OG Image preview
og:image

https://www.benzinga.com/opengraph-image.png?182468f7a0fb92df

Meta Tags

title59 chars

Actionable Trading Ideas, Real-Time News, Financial Insight

description103 chars

Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.

languageEN

H1 Tags

h1Benzinga

Schema Types

WebPageWebSiteNewsMediaOrganizationWebPage

What is Benzinga's revenue?

$60M
Annual Revenue
271
7%
Employees
$220K
Revenue/Employee
$5M
Total Funding
Detroit, United States
Headquarters

Who works at Benzinga?

Loading leads...

What do customers think of Benzinga?

Benzinga.com

Benzinga.com

1.8
17 reviews
✓ Claimed

Categories

Money & Insurance#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/13/2021

Contact Information

Address:
1 Campus Martius
Detroit, US

Reviews (17)

Filter by rating:
Misha Will
8/10/2023
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/10/2023
Great value with Neil

Great value with Neil . Super easy to use and understand .

Nell Brantley
5/31/2023
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 5/31/2023
we have been in the market over 50…

we have been in the market over 50 years and this is the best newsletter we have found. Thank you Ricky for all your help. Nell

Oscar Guevara
12/12/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/9/2025
Despite contacting them within 24 hours…

Despite contacting them within 24 hours of making the payment and honestly explaining that the platform did not fit my needs, they refused to refund my money. I do not recommend them.

george Safadi
12/9/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 12/8/2025
Inaccurate

Inaccurate

Hany Elgharably
9/4/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 9/4/2025
very bad service

very bad service , they are not turntable

Frequently Asked Questions about Benzinga

What is Benzinga's Revenue?
Benzinga generates approximately $60M in annual revenue. With 271 employees, that's $220,375 per employee. The company has raised $5M in total funding.
What does Benzinga do?
Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.
How fast is Benzinga growing?
Benzinga has grown by 6.6% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Benzinga?
When visiting Benzinga, visitors view an average of 2.4 pages per visit, and spend around 28:45 on the site, and the bounce rate is 68.0%.
How do people find Benzinga?
2.4M people (57%) visit Benzinga directly. 1.8M (43%) find them through organic search. 8.0K (0%) come through paid advertising.
Who uses Benzinga?
Benzinga's top market is United States with 3.2M visitors (75.7%). India is 2nd with 159.5K (3.8%). Canada is 3rd with 132.0K (3.1%).
What technologies does Benzinga use?
Benzinga uses 23 technologies across their website including Video, Security, Programming Languages. Key technologies include YouTube Embed, HSTS, PHP.
Who are Benzinga's competitors?
Benzinga's main competitors include Seeking Alpha, Yahoo Finance, Morningstar, Trade Ideas. These companies operate in similar markets and compete for the same customer base.
What do customers think of Benzinga?
Benzinga has a Trustpilot score of 1.8 out of 5 (2 stars) based on 17 customer reviews.

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What are Benzinga's key pages?

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About benzinga.com

Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.

Company Overview

benzinga.com
Website
finance
Industry
#14,257
Global Rank
5.3M
Monthly Visitors
23
Technologies
25+
Employees

benzinga.com Key Pages

Contact benzinga.com

Technology Stack

benzinga.com uses 23 technologies across their website including YouTube Embed, HSTS, PHP, and more.

Video

YouTube Embed

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Facebook Pixel

Traffic & Audience

5.3M
Monthly Visits
61%
Bounce Rate
2.1
Pages/Visit
7:53
Avg. Duration

benzinga.com receives approximately 5.3M monthly visitors and ranks #14,257 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 7:53 on the site.

The majority of benzinga.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is benzinga.com?
Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals.
What technologies does benzinga.com use?
benzinga.com uses 23 technologies including YouTube Embed, HSTS, and 17 more. View the full tech stack analysis above.
How do I contact benzinga.com?
You can contact benzinga.com via email at [email protected] or through their contact page.
What are benzinga.com's social media accounts?
benzinga.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is benzinga.com hiring?
Check benzinga.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is benzinga.com?
benzinga.com receives approximately 5.3M monthly visitors and ranks #14,257 globally. Traffic is declining by 7.4% month-over-month.

Related Searches

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This page provides publicly available information about benzinga.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit benzinga.com directly at https://benzinga.com.