While most SaaS companies obsess over organic search, BestNotes has built a $5.5M behavioral health empire on the back of direct relationships. This isn't a product that won the internet—it won the clinic.

"The most telling metric isn't their revenue—it's that 68% of traffic comes directly to their domain. They've built a moat of habit, not search."

The tech stack tells its own story. jQuery, Bootstrap, and core-js suggest a mature codebase that prioritizes stability over bleeding-edge frameworks. For a healthcare EHR where uptime and reliability trump flashy UI, this is the right tradeoff. The use of Zendesk for support and Google Analytics for tracking shows they're playing the long game, not chasing vanity metrics.

• Niche dominance: Focused purely on behavioral health and addiction treatment—no feature creep into general medicine
• CEO-led vision: Nathan Olsen's steady hand at the helm suggests long-term thinking over rapid, unsustainable growth
• Implementation-first approach: The existence of a dedicated Director of Implementation signals they understand that EHR success lives or dies in deployment