9:41
simplepractice.com
Screenshot of simplepractice.com
simplepractice.com favicon

simplepractice.com

22 technologies
VerifiedGrowingVisit17.7M/mo$88M48322 Tech25 Leads
Deep Dive

SimplePractice: The $87.5M Health Tech Behemoth You've Never Heard Of

How 82% direct traffic and 17.7M monthly visits built a practice management empire

While everyone chases viral growth, SimplePractice quietly built a $87.5M fortress with 17.7M monthly visits. This isn't a growth hack—it's a moat. The secret? They own the therapist's entire workflow, making them the most boring, sticky, and profitable SaaS you're not watching.

17.7M
monthly visits
82%
direct traffic
$87.5M
annual revenue
483
employees

"Their 82% direct traffic isn't marketing—it's product lock-in. When clients type 'simplepractice' directly into their browser, they're not searching for a tool; they're logging into their livelihood."

The Therapist's Operating System

SimplePractice isn't selling software—they're selling time back to overworked mental health professionals. With 483 employees generating $87.5M in revenue, they're pulling $181K per employee. That's enterprise-grade efficiency in a vertical where most tools struggle to crack $100K. The 15% organic search traffic is deceptive; the real power is in the 82% direct traffic from practitioners who live inside their dashboard daily. This isn't a tool they use—it's the foundation of their practice.

The Moat is Workflow, Not Features

Look at their tech stack: Next.js, Tailwind, Radix UI, shadcn/ui. This isn't a legacy monolith—it's a modern, component-driven architecture built for speed. But the real innovation isn't technical; it's psychological. They've embedded themselves so deeply into the therapist-client relationship that leaving means disrupting patient care. The 46,300 monthly searches for 'simple practice' prove brand dominance, but the 8,170 searches for 'simple practice login' reveal the real metric: daily active users who can't escape the ecosystem.

The Trustpilot rating of 3.6/5 with 1,583 reviews tells a fascinating story. It's not perfect, but it's resilient. In healthcare software, where complaints are inevitable, maintaining a 3.6 while scaling to 17M+ visits suggests they're solving the right problems. The negative reviews likely come from the friction of compliance and billing—complexities they deliberately chose to own rather than avoid.

  • 82% direct traffic proves product-led growth without the VC hype cycle
  • $87.5M revenue with 483 employees = $181K ARR per employee—enterprise efficiency in a vertical SaaS
  • 15% organic search is misleading; their moat is the 8,170 monthly searches for 'simple practice login'
  • Modern tech stack (Next.js, shadcn/ui) shows they're building for the next decade, not patching the last
They don't chase viral growth or flashy features
They own the entire practice management workflow
No fancy AI hype or blockchain integration
They make compliance and billing boringly reliable
They won't pivot to become a telehealth platform
They turn every therapist into a sticky, paying customer

SimplePractice is the blueprint for vertical SaaS dominance

While others chase features, they own the workflow. While others chase growth, they own the customer relationship. This is how you build an $87.5M fortress in plain sight.

What tech stack does Simplepractice use?

22 detected

How much traffic does Simplepractice get?

Traffic & Engagement

17.7M
Monthly Visits
10.2
Pages/Visit
8:41
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend-5%
18.8M
Oct 2025
Oct
16.0M
Nov 2025
Nov
17.7M
Dec 2025
Dec

Traffic Sources

Search
15%
Direct
82%
Social
1%
Referrals
2%
Email
0%
Paid
0%

Where is Simplepractice's audience located?

🌍99.1%
🌍0.1%
🌍0.1%
🌍0.1%
🌍0.1%

What keywords does Simplepractice rank for?

5 keywords
1simple practice46.3K vol$9.27
2simplepractice16.0K vol$9.27
3simple practice login8.2K vol$4.51
4simple practice client portal3.4K vol$0.94
5simplepractice login2.9K vol$4.51

Who works at Simplepractice?

Loading leads...

What do customers think of Simplepractice?

SimplePractice

SimplePractice

3.6
1,583 reviews
✓ Claimed

Categories

Software Vendor#undefinedSoftware Company#undefinedCloud Computing Service#undefinedVideo Conferencing Service#undefinedBusiness to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/5/2014

Contact Information

Address:
2834 Colorado Ave
Santa Monica, US

Reviews (20)

Filter by rating:
Bill McFeature
1/9/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/9/2026
Simple Practice is user-friendly and…

Simple Practice is user-friendly and has been helped in incorporating the application into my private practice. Thank you. Dr. M

Company Response1/13/2026

We’re glad to hear that SimplePractice has been helpful in supporting your private practice. -Kevin at SimplePractice

Kevin Petersen
12/31/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/31/2025
I’ve been using SimplePractice for ten…

I’ve been using SimplePractice for ten years and I love it. Everything is contained in one easy portal. My clients love being able to book their own appointments and fill out their paperwork online. I have a small group practice and it scales nicely and has easy to access video training.

Anne Goshen
12/22/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/22/2025
Couldn't stay in practice at age 79 without SP!

This has streamlined the business part of my practice so that, at age 79, I am still working because I can focus on the part of my work that I love.

Company Response12/23/2025

It’s inspiring to see how you continue doing the work you love. We’re glad to be part of your journey and wish you continued success! -Kevin at SimplePractice

Deann Reese
11/25/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/25/2025
I love SimplePractice

I love SimplePractice! As a former Clinical Director now in private practice, I have worked in several different EHRs. SimplePractice is far superior to any other EHR I have worked with.

Company Response11/25/2025

Thank you for sharing this! We’re glad SimplePractice is supporting you in private practice, and we appreciate you being part of our community. —Kevin at SimplePractice

John Helmer
11/18/2025
🇺🇸 United States3 reviewsOrganicUnverified2 reviews on this domain
Experience date: 11/17/2025
Used for a while and will continue to

I've used Simple Practice since I started my private practice 7 years ago and have always had a great experience. They have adapted to meet the needs of their users and are generally responsive to our needs. I love how they have been innovative in transforming their platform to help us meet our needs better.

Frequently Asked Questions about Simplepractice

What is Simplepractice's Revenue?
Simplepractice generates approximately $88M in annual revenue. With 483 employees, that's $181,250 per employee.
How fast is Simplepractice growing?
Simplepractice employee count has changed by 8% year over year.
What technologies does Simplepractice use?
Simplepractice uses 22 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, AWS CloudFront, Vercel, DoubleClick Floodlight, Microsoft Ads.
Who are Simplepractice's competitors?
Simplepractice's main competitors include TherapyNotes, TheraNest, BestNotes, ClinicTracker - Robust Future-Proof Mental Health/Substance Abuse EHR, WebPT. These companies operate in similar markets and compete for the same customer base.
What do customers think of Simplepractice?
Simplepractice has a Trustpilot score of 3.6 out of 5 (3 stars) based on 1,583 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

Export simplepractice.com Data

Download the complete tech stack, analytics, leads, and company data for simplepractice.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About simplepractice.com

Company Overview

simplepractice.com
Website
health
Industry
#2,456
Global Rank
17.7M
Monthly Visitors
22
Technologies
25+
Employees

Technology Stack

simplepractice.com uses 22 technologies across their website including HSTS, AWS CloudFront, Vercel, DoubleClick Floodlight, Microsoft Ads, and more.

Security

HSTS

Cloud & Hosting

AWS CloudFront, Vercel

Advertising

DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more

Analytics & Marketing

Segment, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

17.7M
Monthly Visits
30%
Bounce Rate
10.2
Pages/Visit
8:41
Avg. Duration

simplepractice.com receives approximately 17.7M monthly visitors and ranks #2,456 globally. The website has a bounce rate of 30% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 8:41 on the site.

The majority of simplepractice.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is simplepractice.com?
simplepractice.com is a website that you can visit at https://simplepractice.com. Use TechList.ai to discover the technologies, analytics, and company information about simplepractice.com.
What technologies does simplepractice.com use?
simplepractice.com uses 22 technologies including HSTS, AWS CloudFront, Vercel, and 16 more. View the full tech stack analysis above.
How popular is simplepractice.com?
simplepractice.com receives approximately 17.7M monthly visitors and ranks #2,456 globally. Traffic is growing by 10.7% month-over-month.

Related Searches

simplepractice.com pricingsimplepractice.com reviewssimplepractice.com alternativessimplepractice.com loginsimplepractice.com careerswhat is simplepractice.comsimplepractice.com tech stacksimplepractice.com contactsimplepractice.com vs competitorssimplepractice.com featureshow to use simplepractice.comsimplepractice.com integrations

This page provides publicly available information about simplepractice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simplepractice.com directly at https://simplepractice.com.