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SimplePractice: The $87.5M Health Tech Behemoth You've Never Heard Of
How 82% direct traffic and 17.7M monthly visits built a practice management empire
While everyone chases viral growth, SimplePractice quietly built a $87.5M fortress with 17.7M monthly visits. This isn't a growth hack—it's a moat. The secret? They own the therapist's entire workflow, making them the most boring, sticky, and profitable SaaS you're not watching.
"Their 82% direct traffic isn't marketing—it's product lock-in. When clients type 'simplepractice' directly into their browser, they're not searching for a tool; they're logging into their livelihood."
The Therapist's Operating System
SimplePractice isn't selling software—they're selling time back to overworked mental health professionals. With 483 employees generating $87.5M in revenue, they're pulling $181K per employee. That's enterprise-grade efficiency in a vertical where most tools struggle to crack $100K. The 15% organic search traffic is deceptive; the real power is in the 82% direct traffic from practitioners who live inside their dashboard daily. This isn't a tool they use—it's the foundation of their practice.
The Moat is Workflow, Not Features
Look at their tech stack: Next.js, Tailwind, Radix UI, shadcn/ui. This isn't a legacy monolith—it's a modern, component-driven architecture built for speed. But the real innovation isn't technical; it's psychological. They've embedded themselves so deeply into the therapist-client relationship that leaving means disrupting patient care. The 46,300 monthly searches for 'simple practice' prove brand dominance, but the 8,170 searches for 'simple practice login' reveal the real metric: daily active users who can't escape the ecosystem.
The Trustpilot rating of 3.6/5 with 1,583 reviews tells a fascinating story. It's not perfect, but it's resilient. In healthcare software, where complaints are inevitable, maintaining a 3.6 while scaling to 17M+ visits suggests they're solving the right problems. The negative reviews likely come from the friction of compliance and billing—complexities they deliberately chose to own rather than avoid.
- 82% direct traffic proves product-led growth without the VC hype cycle
- $87.5M revenue with 483 employees = $181K ARR per employee—enterprise efficiency in a vertical SaaS
- 15% organic search is misleading; their moat is the 8,170 monthly searches for 'simple practice login'
- Modern tech stack (Next.js, shadcn/ui) shows they're building for the next decade, not patching the last
SimplePractice is the blueprint for vertical SaaS dominance
While others chase features, they own the workflow. While others chase growth, they own the customer relationship. This is how you build an $87.5M fortress in plain sight.
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Reviews (20)
Simple Practice is user-friendly and…
Simple Practice is user-friendly and has been helped in incorporating the application into my private practice. Thank you. Dr. M
We’re glad to hear that SimplePractice has been helpful in supporting your private practice. -Kevin at SimplePractice
I’ve been using SimplePractice for ten…
I’ve been using SimplePractice for ten years and I love it. Everything is contained in one easy portal. My clients love being able to book their own appointments and fill out their paperwork online. I have a small group practice and it scales nicely and has easy to access video training.
Couldn't stay in practice at age 79 without SP!
This has streamlined the business part of my practice so that, at age 79, I am still working because I can focus on the part of my work that I love.
It’s inspiring to see how you continue doing the work you love. We’re glad to be part of your journey and wish you continued success! -Kevin at SimplePractice
I love SimplePractice
I love SimplePractice! As a former Clinical Director now in private practice, I have worked in several different EHRs. SimplePractice is far superior to any other EHR I have worked with.
Thank you for sharing this! We’re glad SimplePractice is supporting you in private practice, and we appreciate you being part of our community. —Kevin at SimplePractice
Used for a while and will continue to
I've used Simple Practice since I started my private practice 7 years ago and have always had a great experience. They have adapted to meet the needs of their users and are generally responsive to our needs. I love how they have been innovative in transforming their platform to help us meet our needs better.
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About simplepractice.com
Company Overview
Technology Stack
simplepractice.com uses 22 technologies across their website including HSTS, AWS CloudFront, Vercel, DoubleClick Floodlight, Microsoft Ads, and more.
Security
HSTS
Cloud & Hosting
AWS CloudFront, Vercel
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Analytics & Marketing
Segment, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
simplepractice.com receives approximately 17.7M monthly visitors and ranks #2,456 globally. The website has a bounce rate of 30% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 8:41 on the site.
The majority of simplepractice.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about simplepractice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simplepractice.com directly at https://simplepractice.com.