betashares.com.au
Get leads like Betashares — and thousands more
Build targeted lists by tech stack, traffic, and more
Betashares: The ETF Giant You Haven't Heard Of
How a $50B Australian fund manager quietly conquered the retail market
While the world chases US tech giants, an Australian ETF powerhouse has quietly built a $50 billion empire with 1 million investors. Betashares isn't just another fund manager—it's the stealthy market leader reshaping how Australians invest.
"Betashares dominates the Australian ETF market not through flashy marketing, but by building products that actually solve real investor problems."
The Growth Engine
With 50% organic traffic and 45% direct visits, Betashares has achieved what most fintechs dream of: a self-sustaining growth flywheel. Their secret? Product-led growth through intelligent ETF design. The DHHF ticker alone generates 17,850 monthly searches—more than most companies' brand terms.
The Investor Profile
Betashares serves over 1 million investors, but the real story is in the search data. When 'DHHF' (their flagship all-in-one ETF) outperforms 'Betashares' itself in search volume, you know they've built something sticky. This isn't brand marketing—it's product-market fit at scale.
The company's tech stack reveals a modern, scalable approach: Tailwind CSS for rapid UI development, PWA capabilities for mobile engagement, and lazy loading for performance. But here's the kicker—despite being a $30.6M revenue business, they maintain a lean 214-person team. That's $143K revenue per employee, far above typical fintech benchmarks.
- Product-led SEO: Individual ETF tickers (DHHF, BGBL, NDQ) drive more searches than the brand itself
- Capital efficiency: $30.6M revenue with only 214 employees = exceptional productivity
- Market penetration: 1M+ investors represents ~4% of Australia's adult population
- Trust deficit: Only 2 Trustpilot reviews despite massive scale suggests they're product-first, not review-chasing
The Silent Giant Strategy
Betashares proves that in finance, being boring and reliable beats being flashy. Their $50B AUM isn't built on hype—it's built on products that investors actually use. For founders: sometimes the best growth strategy is to build something so useful that customers become your marketing engine.
What tech stack does Betashares use?
How much traffic does Betashares get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Betashares's audience located?
Who competes with Betashares?
Device Distribution
What keywords does Betashares rank for?
5 keywordsHow is Betashares's SEO?
Open Graph Image
https://www.betashares.com.au/wp-content/uploads/2022/07/comp-3-e1663738752890.jpg
Meta Tags
We help Australians build wealth | Betashares
Betashares, a leading Australian fund manager specialising in ETFs. Over $50 billion under management, we serve over 1 million investors.
Build wealth, your way
Schema Types
What is Betashares's revenue?
Who competes with Betashares?
Who works at Betashares?
Loading leads...
What do customers think of Betashares?
betashares.com.au
Categories
Activity & Engagement
Contact Information
Reviews (2)
A well designed and executed online trading platform
I have only words of praise for BetaShares with their slick web and mobile interface for trading in ETFs / select pool of ASX traded shares. I appreciate their product team's thoughtfulness in their design. My suggestion would be to allow opening of multiple ETFs / Shares in multiple/new tabs and not force it to open on the same tab. This prevents a comparative study/analysis at a higher level. The best thing is they do not charge for the purchase or sale of ETFs or shares. Easily the under-rated gem so far in the online trading space. I really wish they have a feature to enable support for the inclusion of minor accounts. I found their transfer process to bring in equities from other trading platforms to be a straight-forward process although it could take a week or two depending on how long your other platform takes to respond. In my 8-months of association so far, they have evolved their platform pretty well and met the product feature release deadlines. If you are looking for fancy technical analysis or fundamental analysis of listed shares, then you might be disappointed. Also, they offer an immediate way to sell and reinvest the sold amount in other ETFs or shares. But on the flip side, if you plan to cash the sale, then you would have to wait T+2 business days and another 2 days to see the credit in your associated bank account. I would recommend this product to others.
Poor online experience and service?
I was attracted to this company via its website and online service for buying EFTs. I went to set up an account and could not complete this process. I contacted the service centre who promised it was underway and I would be contacted in 3 business days. No response? I followed and the bot said all was well! So, for an online product a pretty poor experience for me.
Frequently Asked Questions about Betashares
What is Betashares's Revenue?
What does Betashares do?
How fast is Betashares growing?
How do people interact with Betashares?
How do people find Betashares?
Who uses Betashares?
What technologies does Betashares use?
Who are Betashares's competitors?
What do customers think of Betashares?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Betashares?
Contact Information
Export betashares.com.au Data
Download the complete tech stack, analytics, leads, and company data for betashares.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About betashares.com.au
Betashares, a leading Australian fund manager specialising in ETFs. Over $50 billion under management, we serve over 1 million investors.
Company Overview
betashares.com.au Social Media
Contact betashares.com.au
Email Addresses
Phone Numbers
Technology Stack
betashares.com.au uses 26 technologies across their website including PHP, WordPress, jsDelivr, and more.
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
Braze, Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +3 more
Traffic & Audience
betashares.com.au receives approximately 524.1K monthly visitors and ranks #83,966 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:02 on the site.
The majority of betashares.com.au's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is betashares.com.au?
What technologies does betashares.com.au use?
How do I contact betashares.com.au?
What are betashares.com.au's social media accounts?
Is betashares.com.au hiring?
How popular is betashares.com.au?
Related Searches
This page provides publicly available information about betashares.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit betashares.com.au directly at https://betashares.com.au.