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BetterCommerce: The B2B Platform That's Actually Shipping
A $9.1M revenue, 50-person team building the future of hybrid B2B sales
While Shopify Plus dominates B2C, a quieter revolution is happening in B2B commerce. BetterCommerce isn't just another headless platform—it's a specialized all-in-one engine built for the complex, hybrid sales channels that define modern wholesale. With $9.1M in revenue and a laser focus on mid-market B2B, they're solving problems that generalist platforms ignore.
"They're not selling a feature—they're selling a unified sales floor where digital and human channels finally coexist."
The Hybrid Sales Gap
B2B buying isn't purely digital. Reps close deals, but customers want self-service. BetterCommerce bridges this gap by treating digital channels and sales reps as equals. Their platform doesn't force a choice between e-commerce and traditional sales—it unifies them. This is why their 56% organic search traffic is so telling: they're not just acquiring customers, they're capturing intent from businesses actively searching for this exact solution.
The Mid-Market Sweet Spot
With 50 employees generating $9.1M in revenue, BetterCommerce operates at ~$182K per employee—a strong efficiency metric for a B2B platform. They're too small for enterprise complexity but too sophisticated for SMB tools. This mid-market focus is strategic: these companies have complex needs (multi-currency, custom pricing, sales rep workflows) but lack the resources for custom builds. BetterCommerce gives them enterprise features without enterprise overhead.
Their tech stack reveals their priorities: Tailwind CSS for rapid UI development, Google Analytics + Tag Manager for measurement, and a GitHub presence with a storefront repository showing they're developer-friendly. The 490 monthly searches for 'bettercommerce' alone suggest strong brand recognition in a niche market. But the real signal is their content strategy—ranking for 'ai stock forecast' and 'dead stock detector' shows they're solving real inventory problems, not just marketing features.
- All-in-one platform eliminates integration hell between sales channels
- Headless commerce architecture for custom frontends without backend complexity
- AI-powered inventory tools (dead stock detection, forecasting)
- Multi-channel sales rep portal for hybrid selling
- Built-in B2B features: custom pricing, bulk ordering, account management
The Quiet Giant of B2B Commerce
BetterCommerce is building what Salesforce and Shopify won't: a true hybrid sales platform for the mid-market. At $9.1M with 50 people, they're profitable, focused, and capturing a segment that's too complex for SMB tools but too underserved by enterprise giants.
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All-in-One B2B Commerce Platform
Transform your B2B business with BetterCommerce all-in-one platform. Optimise sales, manage data, and enhance customer experiences.
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About bettercommerce.io
Transform your B2B business with BetterCommerce all-in-one platform. Optimise sales, manage data, and enhance customer experiences.
Company Overview
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Technology Stack
bettercommerce.io uses 19 technologies across their website including Amazon Web Services, Cloudflare, HubSpot, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Scheduling
Calendly
E-commerce & Payments
Magento, BigCommerce
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
bettercommerce.io receives approximately 12.3K monthly visitors and ranks #1,978,491 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
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