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Bigbelly: The $11M Smart Waste Unicorn
How a 75-person company built a $11M revenue business selling trash cans to the world.
While Silicon Valley chases AI unicorns, Bigbelly quietly dominates the smart waste market with a simple, boring product: trash cans. They've built a $11M revenue business from a 75-person team by turning urban sanitation into a data-driven operation.
"Bigbelly isn't selling trash cans—they're selling cleaner cities through data and efficiency."
The B2G Playbook
Bigbelly's secret sauce isn't tech—it's procurement. They've mastered selling to government and campus facilities, where budgets are allocated for 'infrastructure' not 'gadgets.' Their $11M revenue comes from selling durable, solar-powered compaction bins to cities and universities willing to pay premium for reduced collection frequency.
The Data Moat
While competitors sell hardware, Bigbelly's Clean. platform transforms bins into IoT endpoints. Their 17K monthly visitors search for 'bigbelly trash cans' (110 volume) and 'bigbelly solar' (230 volume)—terms that signal institutional buyers, not consumers. This B2B focus creates a defensible moat against commodity competitors.
The company's tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Cloudflare—no bleeding-edge frameworks. This isn't a startup chasing developer trends; it's a mature business optimizing for reliability over innovation speed. Their social presence across Twitter, LinkedIn, and Instagram shows they understand their multi-stakeholder audience: facilities managers, city planners, and sustainability officers.
- Revenue-per-employee: ~$147K—healthy for a hardware/software hybrid
- Organic search dominates (65%)—brand recognition in a niche market
- Top keywords show international expansion ('bigbelly germany')
- 75 employees suggests a lean, profitable operation
The Unsexy Billion-Dollar Opportunity
While startups chase app downloads, Bigbelly proves infrastructure is the real moat. Their $11M from 75 people shows boring businesses can be wildly profitable.
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Meta Tags
Smart Trash Cans & Recycling Bins | Bigbelly Waste Management
With Bigbelly's fully-enclosed bins and trash cans you can achieve cleaner, smarter cities and beautiful, more efficient campuses.
Homepage Learn more about Bigbelly's fully-enclosed bins for everyone
Elevate your space with Bigbelly's fully-enclosed bins, preventing pests and litter.
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About bigbelly.com
With Bigbelly's fully-enclosed bins and trash cans you can achieve cleaner, smarter cities and beautiful, more efficient campuses.
Company Overview
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Technology Stack
bigbelly.com uses 22 technologies across their website including YouTube Embed, Adobe Fonts, Cloudflare Turnstile, reCAPTCHA, and more.
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YouTube Embed
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Cloudflare Turnstile, reCAPTCHA
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Contentful, WordPress
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Cloudflare
Traffic & Audience
bigbelly.com receives approximately 17.3K monthly visitors and ranks #1,272,741 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:03 on the site.
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