bigcommerce.com
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BigCommerce: The B2B Powerhouse You're Underestimating
Inside the $344M platform that enterprise brands choose over Shopify
While Shopify dominates the SMB conversation, BigCommerce is quietly building a $344M empire by solving the complex ecommerce problems that flashy DTC brands can't handle. They're not trying to be the cool kid on the block—they're the engineer who gets the enterprise deal done.
"BigCommerce doesn't compete on brand love—it competes on architectural superiority when the complexity gets real."
The Enterprise Stealth Mode
With 62.4% of traffic from undefined (likely US/UK enterprise markets), BigCommerce operates in a different universe than Shopify's viral SMB growth. Their 25% organic search traffic reveals a sophisticated SEO strategy targeting high-intent B2B keywords, not just brand awareness. The 45% direct traffic suggests something most platforms never achieve: genuine customer loyalty. These aren't one-time store builders—they're repeat enterprise clients.
The SEO Arbitrage Play
Here's where it gets interesting: BigCommerce ranks for 'affiliate marketing' (90K monthly searches) and 'google webmaster tools' (69K searches) while their competitors fight over 'ecommerce platform.' They're capturing developers, marketers, and technical buyers—not just store owners. This isn't accidental; it's a deliberate strategy to own the entire ecommerce stack conversation. While Shopify sells 'easy,' BigCommerce sells 'capable.'
The Trustpilot rating of 1.3/5 from 446 reviews is a brutal data point that demands interpretation. This isn't a bug—it's a feature of their enterprise positioning. SMB platforms optimize for happiness scores; enterprise platforms optimize for contract renewals. The negative reviews likely come from smaller merchants who outgrew the platform or got caught in enterprise-level complexity. Meanwhile, their $224M in funding and 1,719 employees suggest they're not worried about churn at the low end.
- Technical SEO moat: 685M backlinks isn't accidental—it's a content strategy that targets developers and CTOs, not just marketers
- Revenue concentration: $344M revenue with 4.8M monthly visits suggests high-value enterprise contracts vs. Shopify's volume model
- Team scaling: 1,719 employees for a platform that 'competes' with Shopify's 10K+ headcount shows ruthless efficiency in enterprise sales
The Unsexy Winner in Ecommerce Infrastructure
While everyone fights for the SMB spotlight, BigCommerce is building the backbone for brands that have outgrown 'easy' and need 'capable.' Their 1.3-star rating isn't a failure—it's proof they're serving a market that doesn't care about being delighted, only about being operational at scale.
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5 keywordsHow is Bigcommerce's SEO?
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Shape Your Future On Your Terms | BigCommerce
Think big — and grow bigger — with our flexible, professional-grade ecommerce platform.
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Reviews (20)
overall satisfied with this platform
overall satisfied with this platform
You can't buy domains with local…
You can't buy domains with local extensions like .nl or .de through BigCommerce. So, I had to buy an external domain, which is a hassle to set up — especially since their helpdesk, in my opinion, lacks expertise. I’ve had to explain the same issue to them multiple times, and they only provide support in English. If you need a website address with local extensions like .nl or .de, don't use BigCommerce. They also don't offer the option to cancel yearly subscriptions, so I recommend starting with a monthly plan until everything is running smoothly. I regret subscribing to BigCommerce. Transferring my domain has been an absolute nightmare. Their helpdesk is terrible and can't solve basic issues. As a result, my webshop has been offline for over two weeks and is still offline because my domain is still locked under a Shopify subscription. (To be honest, I’m also no longer satisfied with Shopify’s service — their online support is just as unhelpful/unexpertise)
Terrible service
Terrible service, tried to cancel service and it is made near impossible. They ignored all requests to cancel, then try charging me the full annual plan amount when it eventually went through. DO NOT USE.
BigCommerce is a terrible platform
BigCommerce is a terrible platform and I lost time and money using it over 5+ years. They don't process payments on their own and make you use another service. Everything is like this, their platform doesn't do anything and you need to setup other services. They also stole some of my money by returning money to customers because their change in payment system was not processed properly. In the end I switched to Shopify which is a superior service. I have a POD shop integrated with prinful and printify.
We’re a small UK brand on BigCommerce.
We’re a small UK brand on BigCommerce. Since the enforced migration to Feedonomics, our Meta CAPI data pipeline has completely failed. CAPI coverage = 0%. Still. Weeks later. Feedonomics looks great on the surface — but the rollout has been rough. Legacy connectors that worked were removed. The new system broke tracking and reporting overnight. Support has been slow, scripted, and without engineering access. It feels like marketing and upsells are being prioritised over fixing real business-critical issues. If you’re another merchant using Printful or other on-demand integrations, check your Meta CAPI match rates and catalogue feeds. You may not realise you’ve been hit until it’s too late — reporting lags hide the drop. This issue has been ongoing since late August and has crippled our analytics and social-commerce performance. BigCommerce Case #08512820 Feedonomics Ticket #7809361 Would appreciate someone senior at either company picking this up and pushing it to engineering. #BigCommerce #Feedonomics #CAPI #Ecommerce #SmallBusiness #MetaPixel #Printful #DataIntegrity
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About bigcommerce.com
Think big — and grow bigger — with our flexible, professional-grade ecommerce platform.
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bigcommerce.com uses 20 technologies across their website including Wistia, HSTS, Sentry, and more.
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Microsoft Ads
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BigCommerce
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bigcommerce.com receives approximately 4.8M monthly visitors and ranks #17,081 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:28 on the site.
The majority of bigcommerce.com's traffic comes from undefined, undefined, .
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