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WooCommerce: The 1.7M Visit Behemoth You've Underestimated
How an open-source plugin built a $31.7M engine that powers 28% of all online stores
While everyone chases the next SaaS unicorn, WooCommerce quietly built a 1.7 million monthly visit empire by refusing to play by Silicon Valley's rules. This isn't just an ecommerce platform—it's the open-source rebellion that powers 28% of the entire internet's online stores.
"They don't sell software. They sell a business model that scales with your ambition, not your budget."
The 199-Person Powerhouse
With just 199 employees generating $31.7M in revenue, WooCommerce achieves a staggering $159,000 revenue per employee. This isn't a bloated tech giant—it's a precision instrument. While competitors like Shopify employ thousands, WooCommerce leverages the open-source community to scale globally without the overhead. Every employee effectively manages nearly $8,600 in monthly revenue.
The Traffic Paradox
Here's the counterintuitive genius: 41% of traffic comes directly to woocommerce.com, while only 42% arrives via organic search. This means WooCommerce has built such strong brand equity that merchants actively seek them out. Compare this to competitors who rely heavily on paid acquisition. The 108 million backlinks aren't just SEO vanity—they represent a global army of developers, agencies, and merchants evangelizing the platform.
The keyword data reveals their strategic brilliance. Top searches like 'woocommerce' (217K monthly) and 'woocommerce pricing' (6.7K) show they're capturing commercial intent at the bottom of the funnel. They're not just building awareness—they're converting it. The misspelling 'woocomerce' (12.9K searches) proves brand penetration so deep it's become part of the ecommerce lexicon.
- Open-source core with premium extensions creates a self-reinforcing ecosystem
- WordPress integration gives them access to 43% of the entire web
- Community-driven development scales features without R&D bloat
- The 1.8/5 Trustpilot score is misleading—it reflects open-source complexity, not product failure
The Anti-Platform That Won
While SaaS platforms rent you digital space, WooCommerce sells you the keys to the kingdom—and 1.7 million merchants are buying in.
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WooCommerce
WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
WooCommerce - Open Source ecommerce Platform
WooCommerce is a customizable, open-source ecommerce platform built on WordPress.
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Reviews (20)
The best platform for our online store!
We've been using WooCommerce for our online store for over three years, and it's been an incredible experience. The platform is so flexible and powerful, allowing us to customize everything from the look and feel of our shop to the way we manage inventory and process orders. The best part is how easy it is to use. Setting up our store was straightforward, and adding new products is a breeze. We've also been able to easily integrate various plugins for things like email marketing and shipping, which has really streamlined our operations. Plus, the community support is fantastic. Whenever we've had a question, we've found the answer quickly through forums or documentation. If you're looking to build a professional and scalable online store, I highly recommend WooCommerce. It's the perfect solution for businesses of all sizes.
Hi Sarah! Thank you for sharing your experience with WooCommerce. The team was glad to hear this feedback. We'd love to follow up with you directly to learn more about how you use WooCommerce. If you're open to that, please reach out to me at [email protected], and I'll connect you with the team. Thanks again!
“Flexible, affordable, and essential for digital product businesses”
At Redesign-World.digital, we run our entire digital product business on WooCommerce. From bundles to eBooks to video courses—WooCommerce handles it all. No monthly SaaS fees, complete ownership of your store, and full control over customization with WordPress. If you’re an entrepreneur looking for the best ecommerce platform to sell digital products, WooCommerce is the gold standard. You own your platform, you keep more of your profits, and you can scale from day one.
delivers what I need
Generally speaking its good and gives me the website i am looking for
Switched to Woocommerce from Shopify…
Switched to Woocommerce from Shopify mainly for extra control and it delivers. Way more flexibility when it comes to design, features and preety much every part of the store. On the other side, it does come with a bit more hands on setup. Things that are plug-and-play on Shopify sometimes need a plugin (or three) here. Not a dealbreaker, but something to keep in mind if you are not techy. Overall, worth it for freedom, just expect more DIY along the way.
The CMS itself is good not their plugins
The CMS itself is good, flexible (open source unlike Shopify) Just avoid their in-house plugins whenever another alternative is possible (such as YITH) Why? Because these are just lazy money grabs charging you on a subscription basis while never evolving They basically do the bare minimum, make sure the environment remains secure and up to date with latest WP versions that’s as far as it goes. You have a feature request? Yeah that’s not gonna happen, regardless how pertinent it might be We’ve had a lot of their plugins and just stopped paying for their subscriptions because smaller teams have eaten up their market shares with better coded, better updated plugins which also have more functionalities are are at worst priced the same if not cheaper… WC this has been ongoing for years? A decade? Maybe it’s time you stop milking customers and actually reinvest all this sub money into actually making your plugins better But you don’t care right? Why am I even wasting time writing that review anyway
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About woocommerce.com
WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
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Technology Stack
woocommerce.com uses 18 technologies across their website including Wistia, Font Awesome, HSTS, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS
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PHP
CMS
WordPress
Email Marketing
Klaviyo
Traffic & Audience
woocommerce.com receives approximately 1.7M monthly visitors and ranks #33,091 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:08 on the site.
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This page provides publicly available information about woocommerce.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woocommerce.com directly at https://woocommerce.com.