9:41
woocommerce.com
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woocommerce.com

18 technologies
VerifiedVisit1.7M/mo$32M19918 Tech23 Leads
Deep Dive

WooCommerce: The 1.7M Visit Behemoth You've Underestimated

How an open-source plugin built a $31.7M engine that powers 28% of all online stores

While everyone chases the next SaaS unicorn, WooCommerce quietly built a 1.7 million monthly visit empire by refusing to play by Silicon Valley's rules. This isn't just an ecommerce platform—it's the open-source rebellion that powers 28% of the entire internet's online stores.

1.72M
monthly visits
#33K
global rank
42%
organic search
108M
backlinks

"They don't sell software. They sell a business model that scales with your ambition, not your budget."

The 199-Person Powerhouse

With just 199 employees generating $31.7M in revenue, WooCommerce achieves a staggering $159,000 revenue per employee. This isn't a bloated tech giant—it's a precision instrument. While competitors like Shopify employ thousands, WooCommerce leverages the open-source community to scale globally without the overhead. Every employee effectively manages nearly $8,600 in monthly revenue.

The Traffic Paradox

Here's the counterintuitive genius: 41% of traffic comes directly to woocommerce.com, while only 42% arrives via organic search. This means WooCommerce has built such strong brand equity that merchants actively seek them out. Compare this to competitors who rely heavily on paid acquisition. The 108 million backlinks aren't just SEO vanity—they represent a global army of developers, agencies, and merchants evangelizing the platform.

The keyword data reveals their strategic brilliance. Top searches like 'woocommerce' (217K monthly) and 'woocommerce pricing' (6.7K) show they're capturing commercial intent at the bottom of the funnel. They're not just building awareness—they're converting it. The misspelling 'woocomerce' (12.9K searches) proves brand penetration so deep it's become part of the ecommerce lexicon.

  • Open-source core with premium extensions creates a self-reinforcing ecosystem
  • WordPress integration gives them access to 43% of the entire web
  • Community-driven development scales features without R&D bloat
  • The 1.8/5 Trustpilot score is misleading—it reflects open-source complexity, not product failure
No venture capital to chase growth-at-all-costs
True ownership through open-source code
No proprietary lock-in that creates vendor dependency
Freedom to host anywhere, modify anything
No massive sales team pushing enterprise contracts
A community of millions solving problems for free

The Anti-Platform That Won

While SaaS platforms rent you digital space, WooCommerce sells you the keys to the kingdom—and 1.7 million merchants are buying in.

What tech stack does Woocommerce use?

25 detected
Video1
Security1
Programming Languages1
Email Marketing1
E-commerce & Payments1
Web Standards2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
T
Tracking Service
T
Tracking Pixel
A
Analytics Service

How much traffic does Woocommerce get?

Traffic & Engagement

2.1M
Monthly Visits
+3.3%
2.8
Pages/Visit
7:07
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend-14%
2.5M
Oct 2025
Oct
2.0M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Rankings

#25,694
Global Rank
#25,468
United States Rank
Computer Software and Development
Category

Backlinks & Authority

108.1M
Backlinks
164.1K
Ref. Domains
62
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
117.1M
Jul 2025
Jul
114.4M
Aug 2025
Aug
111.1M
Sep 2025
Sep
109.7M
Oct 2025
Oct
108.5M
Nov 2025
Nov
108.1M
Dec 2025
Dec

Search Traffic

Organic
586.9K
Paid
1.9K

Top Organic Keywords

#1woocommerce
27,100 vol11.3%
#1woo commerce
5,400 vol2.3%
#1who commerce
4,400 vol1.8%
#1woocomerce
3,600 vol1.5%
#1woocommerce product add-ons
2,400 vol1.0%

Where is Woocommerce's audience located?

🇺🇸United States17.9%
🇫🇷France10.0%
🇮🇳India8.1%
🇬🇧United Kingdom6.9%
🇩🇪Germany3.4%

Device Distribution

Desktop61.6%
Mobile38.4%

What keywords does Woocommerce rank for?

5 keywords
1woocommerce217.9K vol$2.27
2woocomerce12.9K vol$4.02
3woocommerce shortcodes6.4K vol$0.74
4woo commerce9.2K vol$3.58
5woocommerce pricing6.7K vol$4.54

How is Woocommerce's SEO?

Open Graph Image

OG Image preview
og:image

https://woocommerce.com/wp-content/uploads/2025/02/woo-take-control-of-your-success.jpg

Meta Tags

title11 chars

WooCommerce

description132 chars

WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.

og:title

WooCommerce - Open Source ecommerce Platform

og:description

WooCommerce is a customizable, open-source ecommerce platform built on WordPress.

languageEN-US

H1 Tags

h1Forget cookie-cutter ecommerce

Schema Types

UnknownWebPage

Who works at Woocommerce?

Loading leads...

What do customers think of Woocommerce?

WooCommerce

WooCommerce

1.8
130 reviews
✓ Claimed

Categories

e-Commerce Service#undefinede-Commerce Solution Provider#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/31/2024

Contact Information

Address:
60 29th Street #343
San Francisco, US

Reviews (20)

Filter by rating:
Sarah Farneendaz
8/6/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 8/6/2025
The best platform for our online store!

We've been using WooCommerce for our online store for over three years, and it's been an incredible experience. The platform is so flexible and powerful, allowing us to customize everything from the look and feel of our shop to the way we manage inventory and process orders. The best part is how easy it is to use. Setting up our store was straightforward, and adding new products is a breeze. We've also been able to easily integrate various plugins for things like email marketing and shipping, which has really streamlined our operations. Plus, the community support is fantastic. Whenever we've had a question, we've found the answer quickly through forums or documentation. If you're looking to build a professional and scalable online store, I highly recommend WooCommerce. It's the perfect solution for businesses of all sizes.

Company Response8/8/2025

Hi Sarah! Thank you for sharing your experience with WooCommerce. The team was glad to hear this feedback. We'd love to follow up with you directly to learn more about how you use WooCommerce. If you're open to that, please reach out to me at [email protected], and I'll connect you with the team. Thanks again!

👍 1
Carl BloomfieldVerified
7/17/2025
🇯🇵 Japan4 reviewsOrganicVerified
Experience date: 7/17/2025
“Flexible, affordable, and essential for digital product businesses”

At Redesign-World.digital, we run our entire digital product business on WooCommerce. From bundles to eBooks to video courses—WooCommerce handles it all. No monthly SaaS fees, complete ownership of your store, and full control over customization with WordPress. If you’re an entrepreneur looking for the best ecommerce platform to sell digital products, WooCommerce is the gold standard. You own your platform, you keep more of your profits, and you can scale from day one.

Messaoud OUINTEN
12/20/2025
🇩🇿 Dz1 reviewsBasicLinkVerified
Experience date: 12/20/2025
delivers what I need

Generally speaking its good and gives me the website i am looking for

Zoltan Toth
7/18/2025
🇭🇺 Hungary3 reviewsOrganicUnverified
Experience date: 7/7/2025
Switched to Woocommerce from Shopify…

Switched to Woocommerce from Shopify mainly for extra control and it delivers. Way more flexibility when it comes to design, features and preety much every part of the store. On the other side, it does come with a bit more hands on setup. Things that are plug-and-play on Shopify sometimes need a plugin (or three) here. Not a dealbreaker, but something to keep in mind if you are not techy. Overall, worth it for freedom, just expect more DIY along the way.

蔡克文
3/24/2025
🇫🇷 France6 reviewsOrganicUnverified
Experience date: 3/3/2025
The CMS itself is good not their plugins

The CMS itself is good, flexible (open source unlike Shopify) Just avoid their in-house plugins whenever another alternative is possible (such as YITH) Why? Because these are just lazy money grabs charging you on a subscription basis while never evolving They basically do the bare minimum, make sure the environment remains secure and up to date with latest WP versions that’s as far as it goes. You have a feature request? Yeah that’s not gonna happen, regardless how pertinent it might be We’ve had a lot of their plugins and just stopped paying for their subscriptions because smaller teams have eaten up their market shares with better coded, better updated plugins which also have more functionalities are are at worst priced the same if not cheaper… WC this has been ongoing for years? A decade? Maybe it’s time you stop milking customers and actually reinvest all this sub money into actually making your plugins better But you don’t care right? Why am I even wasting time writing that review anyway

👍 1

Frequently Asked Questions about Woocommerce

What is Woocommerce's Revenue?
Woocommerce generates approximately $32M in annual revenue. With 199 employees, that's $159,500 per employee.
What does Woocommerce do?
WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
How fast is Woocommerce growing?
Woocommerce has grown by 3.3% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Woocommerce?
When visiting Woocommerce, visitors view an average of 2.8 pages per visit, and spend around 7:07 on the site, and the bounce rate is 59.5%.
How do people find Woocommerce?
1.5M people (72%) visit Woocommerce directly. 586.9K (28%) find them through organic search. 1.9K (0%) come through paid advertising.
Who uses Woocommerce?
Woocommerce's top market is United States with 378.3K visitors (17.9%). France is 2nd with 211.5K (10.0%). India is 3rd with 172.1K (8.1%).
What technologies does Woocommerce use?
Woocommerce uses 18 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Font Awesome, HSTS.
Who are Woocommerce's competitors?
Woocommerce's main competitors include Shopify, BigCommerce, Magento, WordPress, Squarespace. These companies operate in similar markets and compete for the same customer base.
What do customers think of Woocommerce?
Woocommerce has a Trustpilot score of 1.8 out of 5 (2 stars) based on 130 customer reviews.

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About woocommerce.com

WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.

Company Overview

woocommerce.com
Website
computers_electronics_and_technology
Industry
#33,091
Global Rank
1.7M
Monthly Visitors
18
Technologies
23+
Employees

Technology Stack

woocommerce.com uses 18 technologies across their website including Wistia, Font Awesome, HSTS, and more.

Video

Wistia

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Email Marketing

Klaviyo

Traffic & Audience

1.7M
Monthly Visits
54%
Bounce Rate
3.0
Pages/Visit
2:08
Avg. Duration

woocommerce.com receives approximately 1.7M monthly visitors and ranks #33,091 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:08 on the site.

The majority of woocommerce.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is woocommerce.com?
WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
What technologies does woocommerce.com use?
woocommerce.com uses 18 technologies including Wistia, Font Awesome, and 12 more. View the full tech stack analysis above.
How do I contact woocommerce.com?
You can contact woocommerce.com via email at [email protected] or through their contact page.
What are woocommerce.com's social media accounts?
woocommerce.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is woocommerce.com?
woocommerce.com receives approximately 1.7M monthly visitors and ranks #33,091 globally.

Related Searches

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This page provides publicly available information about woocommerce.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woocommerce.com directly at https://woocommerce.com.