bigmarker.com
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BigMarker: The End-to-End Webinar Titan
How a 93-person team carved a $13.5M niche in a crowded market.
In a world saturated with video tools, BigMarker isn't just another webinar platform—it's a marketing automation engine disguised as a meeting room. While competitors focus on connection, BigMarker focuses on conversion.
"BigMarker doesn't just host webinars; it monetizes them."
The Power of Direct Traffic
With 65% of its traffic coming directly to the site, BigMarker enjoys a rare asset: brand loyalty. This isn't accidental traffic from SEO hacks; it's a testament to a sticky product that users return to daily. For a SaaS company, this direct-to-consumer moat is worth more than any ad spend.
The Competitive Edge
Their SEO strategy reveals a bold move: they rank for 'ON24'—a legacy giant in the space—with 12,650 monthly searches. They aren't hiding from the competition; they are positioning themselves as the modern alternative. By capturing traffic meant for legacy players, they're stealing market share one search at a time.
The company's tech stack, featuring Ruby on Rails and AWS CloudFront, suggests a mature, scalable architecture built for heavy video streaming. However, the user sentiment tells a more complex story. With a Trustpilot rating of 2.6/5 from only 4 reviews, the product experience appears polarizing—likely excelling at high-end marketing features while perhaps struggling with the polish expected by smaller users.
- Niche Dominance: They define the category as 'end-to-end webinar solution,' bridging the gap between Zoom and Marketo.
- Lean Operations: Generating $145k revenue per employee indicates high efficiency for a software company.
- Marketing-First DNA: The leadership team is heavy on partnerships and marketing, signaling a go-to-market strategy focused on ecosystem integration rather than just product features.
The Verdict: A Profitable Bootstrapped Play?
Without public funding data, BigMarker looks like a classic bootstrapped success story—profitable, focused, and quietly dominating a specific slice of the video market.
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BigMarker - Modern, No-Download Webinar Software
BigMarker combines powerful webinar software with robust marketing features to create the world’s first end-to-end webinar solution.
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Reviews (4)
Probably the best webinar software out there
I am a BigMarker user for quite some time now. It is a big beast of a SAAS. BigMarker might be the only webinar and conferencing software that has all the bells and whistles. You want to make a quick meeting and have your very own fixed meetingspace url? They got you covered. You want to make a big webinar where people have to register and want to design the page, combine it with your autoresponder, sell tickets or host a virtual summit? They got you covered. You don't want your attendees to have to install software on their computer or smartphone? With BigMarker they don't have to. You want to have a good livechat with polls, special offers, share your screen, a video, a presentation or have multiple speakers on the screen at the same time? BigMarker has solved that for you. You want reliable video conferencing and superb sound quality (both features that are an absolute must for such a software)? BigMarker excells in those categories. Basically if you need it, it's there. The only caveat is that the backend interface is (at the moment) just in english. That aside chances are high that you won't find a better and more mature solution than BigMarker if you want to host professional webinars, vitual summits, conferences or quick online meetings.
Can someone ask bigmarker.com to…
Can someone ask bigmarker.com to confirm they own this page... Bigmarker (BM) are awesome and I highly recommend them.
Premium software with abysmal support
This is a premium software service, but doesn't act like it, especially in terms of support. It takes forever to hear back and most of the time, the issue has not been addressed; you simply receive a link to an unsatisfactory help article. Following up on the email is futile, you'll only receive the same link to the same help article again, so it seems the support staff lack a basic understanding of the product, and how companies are looking to use it. While there's many settings and options for the webinars, it's an expensive service compared to other solutions out there.
After 9 Months of Collaboration, BigMarker Walked Away Days Before Launch
My company spent nine months working closely with BigMarker on a custom white-label platform that they assured us they could deliver. This wasn’t a casual conversation — it was an intensive collaboration: • BigMarker created detailed designs • We held regular working sessions • We aligned on product requirements • They repeatedly committed to specific launch dates • When delays occurred, they postponed twice but reassured me that everything was progressing Based on their consistent commitments, I made major business decisions: • Paused all other development options • Extended my contract with my previous platform at substantial cost • Scheduled communications and transitions for my customers • Structured the entire business roadmap around BigMarker’s promised delivery Then, just days before the final scheduled launch, BigMarker abruptly withdrew from the project — despite having created designs, confirmed scopes, and collaborated for months. This was not a case of “miscommunication.” It was a full-scale reversal after nearly a year of hands-on work and reliance on their assurances. There was no warning, no transition plan, and no willingness to take responsibility for the consequences. The impact was severe: we lost roughly 12 months of practical momentum, and from BigMarker’s original March 1 launch promise, my company remains about 18 months behind where we should be. The financial, operational, and reputational damage has been significant. I attempted to resolve the matter privately and reasonably, but BigMarker declined to take accountability for the disruption caused by their last-minute withdrawal. If you are considering BigMarker for any custom or enterprise-level build, I strongly advise extreme caution. Do not rely on verbal assurances or informal commitments, no matter how detailed the collaboration appears. Without binding accountability, you risk facing the same outcome I did. I hope this review helps others avoid a similar setback.
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About bigmarker.com
BigMarker combines powerful webinar software with robust marketing features to create the world’s first end-to-end webinar solution.
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bigmarker.com uses 10 technologies across their website including Font Awesome, HSTS, Ruby on Rails, and more.
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HSTS
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Ruby on Rails
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AWS CloudFront
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Traffic & Audience
bigmarker.com receives approximately 677.8K monthly visitors and ranks #81,423 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:09 on the site.
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