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Hopin's Billion-Dollar Identity Crisis
From $1B unicorn to RingCentral acquisition: the full story behind hopin.com
Hopin.com now redirects to RingCentral Events, marking the end of one of the pandemic's most explosive startup stories. What happened to the $1B platform that promised to revolutionize virtual events?
"Hopin didn't just ride the pandemic wave—it became the wave, then got swallowed by it."
The Hypergrowth Paradox
Hopin's trajectory was pure rocket fuel: founded in 2019, hit unicorn status within 18 months, peaked at $7.75B valuation. But 2022's market correction exposed the brutal reality—virtual events weren't a permanent replacement for physical ones. The 17,780 monthly visits (down from millions) tell a story of contraction, not growth. When RingCentral acquired them for just $565M in 2023—less than half their last valuation—it wasn't a win, it was a rescue mission.
The Identity Collapse
Here's what's fascinating: 42% of traffic still searches for 'hopin' directly, while 42% comes organically. The brand equity is real, but the product identity is gone. Users typing 'hopin login' (420 monthly searches) are hitting a RingCentral wall. The platform that once promised to 'reflect your brand' has lost its own. This is what happens when growth-outpaced-product-market-fit meets economic reality.
The tech stack tells its own story: jQuery, Bootstrap, and Swiper—stable but dated. No cutting-edge frameworks suggesting rapid innovation. Even their social presence (@hopin on Twitter, LinkedIn) remains active but now pushes RingCentral Events. It's a zombie brand kept alive for SEO value while the real product wears a new name.
- Revenue of $182.9M sounds impressive until you factor in the $1B invested and the $565M exit
- 933 employees facing acquisition uncertainty is human cost of hypergrowth
- 2.4/5 Trustpilot rating reveals execution gaps that funding couldn't fix
- Top keywords show users still hunting for the old Hopin, not discovering the new RingCentral Events
The Lesson for Founders
Hopin's story isn't about failure—it's about the brutal math of building on temporary demand. When your growth rate (10x in 18 months) exceeds your ability to build sustainable value, you're not a unicorn—you're a target for bargain hunters. The $565M exit was a win for early investors, but a $1B lesson in what happens when product-market-fit is tied to a moment, not a mission.
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https://cdn.prod.website-files.com/63696c1ead1d4f3e79645931/66fb1d8363a5d757c0445856_Events.png
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Hopin is now RingCentral Events
Run engaging webinar and event experiences that reflect your brand, build community, and create a lasting impression on your audience.
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Reviews (20)
Great software!
Great software!
100+ virtual & hybrid events organised within 18 months
We've been working with the hopin platform since March 2020. Initially, we began our relationship as an events organizer that needed to (scramble) pivot a 2500 physical event to a virtual variant, in 8 days... Soon after, Hopin and Wolves Summit embarked on a new collaboration, through which we supported Hopin customers with A/V and production requirements. This allowed Wolves Summit to morph from being not only a hopin customer, but also a production agency for hopin (providing a vital new revenue stream to us during COVID). Since then, we have organized external events for organizations such as Panasonic, United Nations, UNIDO, Vienna Energy Forum, MIT Enterprise Forum, British Embassy, Department for International Trade, European Innovation Council, Vienna Business Agency, PwC, GTR Ventures, amongst others. What is paramount to us as events organizers in our own right, as well as technical production providers is reliability. Throughout the 100+ events that we've organized over the last 18 months, I can honestly count on one hand the number of times we've encountered any technical issues whilst using the hopin platform (of which some would have been attributable to cloud service interruption) - this is why we choose to work exclusively with hopin.
Nice platform
Nice platform
Hopin Limitations
We were not given all of the information around the limitations of the Hopin platform. Here are some: 1.) limited guests can be on screen at one time 2.) the main stage is awkward for speaker and admin 3.) there are no breakout rooms available 4.) Screen share is clunky and unintuitive
Stay away
Stay away. We used Hopin on many occassions since June 2020. We considered ourselves experts. But after paying upfront for a full year subscription, we hosted an event that was full of problems...attendees could not access the event. Sound issues and more. It was a $%^# show. Based on this we decided to cancel our subscription and Hopin would not respond to us and or address the issues. STAY AWAY!!!! Thieves...would not refund our money for the remaining unused portion of the year. The amount was over $15,000.
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About hopin.com
Run engaging webinar and event experiences that reflect your brand, build community, and create a lasting impression on your audience.
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Technology Stack
hopin.com uses 19 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
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HSTS
Error Tracking
Sentry
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
hopin.com receives approximately 17.8K monthly visitors and ranks #1,269,985 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:13 on the site.
The majority of hopin.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hopin.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hopin.com directly at https://hopin.com.