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Cvent: The Event Tech Giant You Can't Ignore
How a $1.2B revenue platform dominates event management with a 69% direct traffic moat
Cvent isn't just a software company—it's the central nervous system of the global events industry. With 4.6M monthly visits and $1.27B in revenue, it has built an ecosystem so essential that planners and venues simply can't operate without it. This is how you build an unshakeable B2B monopoly.
"Cvent's 69% direct traffic proves it's not just a tool—it's a daily habit for millions of professionals."
The Moat That Matters
Cvent's genius lies in its two-sided marketplace. While planners use it to manage events, hotels use it to win business. This creates a network effect where both sides lock in: planners can't leave because venues are there, and venues can't leave because planners are there. The 10.6M backlinks and 69% direct traffic are the SEO fingerprints of this dominance.
The Power of Habit
The keyword data reveals everything. 'Cvent' (38K monthly searches) and 'Cvent login' (2.1K) show users aren't discovering—they're returning. This isn't acquisition; it's retention. The fact that 'Cvent careers' is the second most searched term indicates a brand so powerful it attracts talent organically.
What makes Cvent truly unique is its vertical integration. They don't just manage events; they own the entire lifecycle from sourcing to registration to post-event analytics. This creates switching costs so high that even a superior competitor would struggle to gain traction.
- Two-sided marketplace creates natural network effects
- 69% direct traffic indicates a deeply embedded daily-use tool
- 10.6M backlinks show massive SEO authority in a niche B2B space
- Vertical integration across event lifecycle locks in customers
The Unsexy Billion-Dollar Playbook
Cvent proves that building a daily-use tool for a specific vertical creates more value than chasing broad consumer markets. The 4.6M monthly visits and $1.27B revenue aren't accidents—they're the result of executing a boring, brilliant strategy with relentless focus.
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5 keywordsHow is Cvent's SEO?
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https://www.cvent.com/sites/default/files/image/2023-07/2023%20Homepage%20OG.png
Meta Tags
Cvent | Event Platform for In-person, Virtual, and Hybrid Events & Webinars
Cvent provides software to planners for event management, marketing and attendee engagement, and also helps hotels win business through our sourcing platforms.
Event Platform for In-person, Virtual, and Hybrid Events & Webinars
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Cvent
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Reviews (20)
Great event platform
I work in Cvent daily, and it’s genuinely easy to use. The platform is intuitive, well-organised, and makes managing events way more efficient without a steep learning curve. What really stands out is their customer support anytime I have questions about features or need help troubleshooting, the support team is fast, knowledgeable, and actually helpful. Overall, Cvent is a reliable, user-friendly platform that does exactly what it’s supposed to do and does it well.
Cvent enables our successful events
We use Cvent event management for our user conference. It does everything we need for a successful event - registrations - we have multiple attendee types, permissions, and pricing - badge printing - the OnArrival badge printing ensures a high quality checkin process - speakers - all of our speaker bios are seamless handled - meetings - so many meetings, so many rooms, so not a problem - sessions - capacities, visibility, waitlist, surveys, - event app - available on as an app or HTML5 - it has everything an attendee needs. Cvent event management is essential for anyone hosting events.
Badge Printing and Lead Capture
Badge Printing and Lead Capture - Our CVENT events were always treated with care and professional service. White glove treatment, and relevant training was always provided. When wanting to use a custom solution, we could have things tailored for our brand/corporate needs. Highly recommended for event professionals and corporate event planners.
Feature rich platform that allows you…
Feature rich platform that allows you to brand and customise your online event experience. Easy to use, great onboarding team and a slick experience for delegates. The ability to fully customise the event registration experience and then pulling that information through to the in-person app and the onsite registration experience means we can quickly understand what our customers are interested in, who registered and who ultimately attended so we can report quickly on success and areas for improvement.
Cvent has made our event planning much…
Cvent has made our event planning much easier. It’s straightforward to use, lots all the information I need in one place, and saves me so much back-and-forth. The reporting is clean and having the app, registration platform, surveys etc all in one place is really helpful.
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About cvent.com
Cvent provides software to planners for event management, marketing and attendee engagement, and also helps hotels win business through our sourcing platforms.
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Technology Stack
cvent.com uses 20 technologies across their website including Vidyard, HSTS, reCAPTCHA, Ghost, Drupal, and more.
Video
Vidyard
Security
HSTS, reCAPTCHA
CMS
Ghost, Drupal
CDN
jsDelivr
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
cvent.com receives approximately 4.6M monthly visitors and ranks #10,670 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 5:00 on the site.
The majority of cvent.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cvent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cvent.com directly at https://cvent.com.