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BillionToOne: The $551M Bet on Single Molecule Diagnostics
How a stealthy biotech is using liquid biopsy to rewrite prenatal screening and cancer detection.
In a market flooded with noise, BillionToOne is betting big on silence—specifically, the silence of a single molecule. With $551M in funding and a mission to democratize precision diagnostics, they aren't just building tests; they are building a new standard of care.
"They aren't iterating on old tech—they are betting the house on single molecule sensitivity to catch what others miss."
The Growth Trajectory
BillionToOne has achieved a rare feat: scaling from a biotech startup to a $186M revenue machine while maintaining a lean, focused product line. Their traffic reflects a brand that is becoming synonymous with advanced prenatal screening, with 'Billion to One' alone capturing nearly 7,000 monthly searches. This isn't just organic growth; it's market validation.
The Tech Stack & Approach
While their public-facing site uses standard tech like jQuery and Tailwind CSS, the real innovation lies in their diagnostic platform. By leveraging single-molecule counting, they are pushing the limits of Liquid Biopsy. Their focus on ctDNA (circulating tumor DNA) and prenatal screening suggests a dual-pronged strategy: capturing the high-stakes moments of life—birth and cancer.
The company's leadership, led by CEO Oguzhan Atay, has navigated the complex regulatory landscape of diagnostics with precision. Unlike consumer health apps that flounder on compliance, BillionToOne has built a robust infrastructure supporting clinical-grade results. Their 'Unity' platform isn't just a product; it's a scalable diagnostic engine.
- Dual Focus: Prenatal screening (Unity) and Oncology (Northstar) via liquid biopsy.
- Massive Funding: $551M raised allows for aggressive R&D and commercial expansion.
- Revenue Reality: $186M in revenue proves they are beyond the 'vaporware' stage.
- Traffic Anomaly: 43% direct traffic indicates strong brand recall and practitioner loyalty.
The Verdict: A High-Value, Low-Noise Giant
BillionToOne proves that in deep tech, you don't need millions of visitors—just millions of dollars in revenue and a platform that saves lives.
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Open Graph Image
https://cdn.prod.website-files.com/6880c9300eb95bb084b75b2e/68b5816e488b726bebb36323_bto-opengraph-68b581629aeb8.webp
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Home - BillionToOne
We are a team at the forefront of disease detection focused on moving Prenatal Screening and Liquid Biopsy forward.
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About billiontoone.com
We are a team at the forefront of disease detection focused on moving Prenatal Screening and Liquid Biopsy forward.
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Technology Stack
billiontoone.com uses 17 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
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Adobe Fonts, Google Fonts
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HSTS
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Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
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Google Tag Manager, Google Analytics
Traffic & Audience
billiontoone.com receives approximately 24.8K monthly visitors and ranks #1,175,108 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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