9:41
billplz.com
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billplz.com

12 technologies
VerifiedGrowingVisit1.1M/mo$6M3412 Tech2 Leads
Deep Dive

Billplz: The Malaysian Payment Rail You Haven't Noticed

How a 34-person team built a $5.7M revenue engine dominating Malaysia's digital payments.

While Stripe and PayPal chase global dominance, Billplz quietly built a fortress in Malaysia, processing over 1M monthly visits for a fraction of the cost. It’s not trying to be everything to everyone—it’s designed to be the default payment rail for Malaysian businesses, and the data suggests it’s winning.

1.05M
Monthly Visits
52.9K
Backlinks
97.4%
Malaysian Traffic
$5.7M
Annual Revenue

"Billplz isn't competing for global headlines; it's securing the checkout pages of Malaysia's economy, one SME at a time."

Hyper-Localization as a Moat

Billplz’s dominance is defined by what it *doesn't* do. It doesn't chase the US or Europe. With 97.4% of traffic originating from undefined (implicitly Malaysia) and a tech stack optimized for local latency (Cloudflare, HSTS), it has turned geography into a feature. It speaks the language of local compliance and banking rails, creating a friction point that global giants struggle to replicate.

The Efficiency Playbook

With only 34 employees generating $5.7M in revenue, Billplz boasts a revenue-per-employee of approximately $167,000. This isn't a growth-at-all-costs startup burning VC cash; it's a lean, profitable machine. Their organic search strategy captures high-intent keywords like 'billplz login' and 'pricing,' indicating a product that retains users and drives recurring direct traffic.

The platform's technical footprint reveals a focus on reliability and developer experience. Utilizing Tailwind CSS and Bootstrap for rapid UI iteration, and Google Tag Manager for granular analytics, they prioritize core functionality over flashy frontend frameworks. Their GitHub presence suggests an active developer community, crucial for a payment platform that relies on API integrations.

  • Niche Dominance: Captures 97% of traffic from a single geography, creating a high barrier to entry for competitors.
  • Lean Operations: 34 employees driving $5.7M in revenue indicates extreme operational efficiency.
  • Direct Traffic Strength: 29% of traffic is direct, signaling strong brand recall and user retention.
  • Social Engineering: Active GitHub and LinkedIn presence fosters a developer-centric ecosystem.
No global expansion strategy visible
Deep integration with local Malaysian banking infrastructure
Low brand visibility outside Malaysia (Top 50k global rank)
High organic search volume for brand terms (6,960 monthly)
Limited Trustpilot footprint (only 2 reviews)
Profitable unit economics with a small, focused team

The Silent Giant of Malaysian Fintech

Billplz proves that winning a local market is more valuable than losing the global one.

What tech stack does Billplz use?

18 detected
Security1
Cloud & Hosting1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Analytics
G
Google Static

How much traffic does Billplz get?

Traffic & Engagement

949.4K
Monthly Visits
+1.6%
3.5
Pages/Visit
3:16
Avg. Duration
22%
Bounce Rate
Monthly Traffic Trend+0%
947.9K
Oct 2025
Oct
934.4K
Nov 2025
Nov
949.4K
Dec 2025
Dec

Rankings

#51,160
Global Rank
#439
Malaysia Rank
Finance
Category

Backlinks & Authority

52.9K
Backlinks
1.9K
Ref. Domains
32
Authority Score
Low
Penalty Risk
Backlinks Trend-46%
98.4K
Jul 2025
Jul
90.1K
Aug 2025
Aug
81.9K
Sep 2025
Sep
79.3K
Oct 2025
Oct
75.1K
Nov 2025
Nov
52.9K
Dec 2025
Dec

Search Traffic

Organic
9.2K

Top Organic Keywords

#1billplz
5,400 vol48.5%
#1billplz sdn bhd
1,900 vol17.1%
#1billplz login
720 vol6.5%
#5toyyibpay
27,100 vol3.0%
#2payment gateway malaysia
1,600 vol1.6%

Where is Billplz's audience located?

🇲🇾Malaysia96.3%
🇸🇬Singapore2.7%
🇵🇰Pakistan0.3%
🇧🇪Belgium0.2%
🇺🇸United States0.2%

Who competes with Billplz?

Device Distribution

Desktop17.0%
Mobile83.0%

What keywords does Billplz rank for?

5 keywords
1billplz7.0K vol$0.91
2billplz login780 vol$0.72
3billplz pricing410 vol$3.26
4billplz customer service210 vol
5billplz sdn bhd230 vol$0.68

How is Billplz's SEO?

Open Graph Image

OG Image preview
og:image

https://main.billplz.com/assets/images/billplz/og-image.webp

Meta Tags

title26 chars

Billplz • Payment Platform

description178 chars

Accept payments securely online, manage collections, and grow your business with Malaysia's trusted payment platform. Built specifically for Malaysian organizations of all sizes.

languageEN

H1 Tags

h1Payment platform for Malaysian businesses

Schema Types

SoftwareApplication

What is Billplz's revenue?

$6M
Annual Revenue
34
10%
Employees
$168K
Revenue/Employee
Shah Alam
Headquarters

Who works at Billplz?

Loading leads...

What do customers think of Billplz?

Billplz

Billplz

3.7
2 reviews

Categories

Payment Service#undefinedCard Processing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Kuala Lumpur, MY

Reviews (2)

Filter by rating:
Shnadia
11/27/2020
🇲🇾 Malaysia1 reviewsOrganicUnverified
Very easy to apply

Very easy to apply. Good service when I need them to act on some issues. Cheap rates so it doesn't 'kill' my profit.

G Minor
7/6/2019
🇲🇾 Malaysia5 reviewsOrganic
Cannot be trusted

Cannot be trusted. Not very friendly. Support service not enough information.

Frequently Asked Questions about Billplz

What is Billplz's Revenue?
Billplz generates approximately $6M in annual revenue. With 34 employees, that's $168,000 per employee.
What does Billplz do?
Accept payments securely online, manage collections, and grow your business with Malaysia's trusted payment platform. Built specifically for Malaysian organizations of all sizes.
How fast is Billplz growing?
Billplz has grown by 1.6% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Billplz?
When visiting Billplz, visitors view an average of 3.5 pages per visit, and spend around 3:16 on the site, and the bounce rate is 21.5%.
How do people find Billplz?
940.2K people (99%) visit Billplz directly. 9.2K (1%) find them through organic search.
Who uses Billplz?
Billplz's top market is Malaysia with 914.2K visitors (96.3%). Singapore is 2nd with 25.3K (2.7%). Pakistan is 3rd with 2.8K (0.3%).
What technologies does Billplz use?
Billplz uses 12 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Cloudflare.
Who are Billplz's competitors?
Billplz's main competitors include Stripe. These companies operate in similar markets and compete for the same customer base.
What do customers think of Billplz?
Billplz has a Trustpilot score of 3.7 out of 5 (3 stars) based on 2 customer reviews.

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About billplz.com

Accept payments securely online, manage collections, and grow your business with Malaysia's trusted payment platform. Built specifically for Malaysian organizations of all sizes.

Company Overview

billplz.com
Website
finance
Industry
#50,281
Global Rank
1.1M
Monthly Visitors
12
Technologies
2+
Employees

Technology Stack

billplz.com uses 12 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Cloudflare

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

1.1M
Monthly Visits
18%
Bounce Rate
3.0
Pages/Visit
1:08
Avg. Duration

billplz.com receives approximately 1.1M monthly visitors and ranks #50,281 globally. The website has a bounce rate of 18% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:08 on the site.

The majority of billplz.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is billplz.com?
Accept payments securely online, manage collections, and grow your business with Malaysia's trusted payment platform. Built specifically for Malaysian organizations of all sizes.
How much does billplz.com cost?
You can view billplz.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does billplz.com use?
billplz.com uses 12 technologies including Google Fonts, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact billplz.com?
You can contact billplz.com through their contact page.
What are billplz.com's social media accounts?
billplz.com is active on github, twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is billplz.com?
billplz.com receives approximately 1.1M monthly visitors and ranks #50,281 globally. Traffic is growing by 34.4% month-over-month.

Related Searches

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This page provides publicly available information about billplz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit billplz.com directly at https://billplz.com.