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BioAg: The Quiet Giant of Biologicals
A $3.4M revenue, 22-person team quietly dominating a high-volume niche.
In an industry obsessed with flashy funding rounds and viral consumer apps, BioAg operates on a different frequency. With just 22 employees and no public funding, they’ve carved out a $3.4M revenue stream in the hyper-specialized world of biological agricultural products. This isn't a startup burning cash; it's a precision-engineered machine targeting the $120B global bio-stimulant market.
"They aren't selling to the masses; they are selling to the experts who know exactly what 'VAM' and 'FUL' mean."
The SEO Goldmine
Most companies fight for broad keywords like 'fertilizer' or 'organic farming.' BioAg plays a different game. Their top keyword is 'VAM' (Vesicular Arbuscular Mycorrhizae) with 32,810 monthly searches—a massive, hyper-specific volume for a niche biological. They also dominate 'FUL' (6,670 searches) and 'Humix' (820 searches). This isn't accidental traffic; it's a captured audience of agronomists and serious growers who know exactly what they need.
The Anti-Startup Model
With a Global Rank of #6,473,493, BioAg looks invisible on the surface. But this is deceptive. Their traffic profile—43% organic and 39% direct—suggests a high-trust brand with a loyal, returning customer base. They don't need mass awareness; they need conversion. The 22-person team structure implies a lean, high-margin operation focused on manufacturing and technical sales rather than brand building.
The leadership team reflects this technical focus. With Shelby Zadow (Marketing Director) and Josh Hedberg (Technical Services Manager for Indoor Ag/Retail), BioAg bridges the gap between complex science and practical application. Their tech stack—built on AWS, Cloudflare, and Tailwind CSS—shows a modern, scalable foundation, even if the front-end design leans functional rather than flashy.
- Niche Dominance: Capturing high-intent traffic for specific biological compounds (VAM, FUL).
- Capital Efficiency: Generating $3.4M in revenue with a lean 22-person team.
- Direct-to-Expert Model: 39% direct traffic indicates a strong, repeatable B2B relationship.
- Technical Credibility: Leadership focused on technical services, not just sales.
The Bootstrapped Behemoth
BioAg proves that in deep tech verticals, depth beats width every time.
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Meta Tags
BioAg™ - Bio-Nutritional Products for All Growers
We develop and manufacture innovative Bio-nutritional and Biological products that are effective in all agriculture production systems.
We develop and manufacture innovative Bio-nutritional and Biological products that are effective in all agriculture production systems.
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About bioag.com
We develop and manufacture innovative Bio-nutritional and Biological products that are effective in all agriculture production systems.
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Technology Stack
bioag.com uses 18 technologies across their website including Vimeo, Adobe Fonts, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
CDN
cdnjs, unpkg
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
bioag.com receives approximately 2.5K monthly visitors and ranks #6,473,493 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
The majority of bioag.com's traffic comes from .
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