bisk.com
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The B2B EdTech Powerhouse You Haven't Heard Of
A $122M revenue engine quietly powering university online programs. Here's the deep dive.
While the world watches Coursera and Udacity, a quiet giant has been scaling in the background. Bisk operates at the intersection of legacy education and modern delivery, turning prestigious universities into online degree factories. This isn't a startup—it's a $122M infrastructure play.
"Bisk isn't selling courses—they're selling institutional transformation, one university at a time."
The B2B EdTech Playbook
Bisk doesn't chase consumers. They partner with top-tier universities (like Kelley School of Business) to build and run their online programs. This B2B model creates sticky, long-term contracts with high switching costs. The 55% direct traffic suggests their university partners drive consistent enrollment, not search engine discovery. This is infrastructure-as-a-service for education.
The Hidden Growth Engine
The traffic data reveals a telling pattern: 88.6% of traffic comes from 'undefined' geographies—likely a tracking limitation masking their true scale. But look at the keywords: 'Valparaiso University tuition,' 'St. Kate's mission,' and 'population health informatics'—these are branded, high-intent searches from prospective students. Bisk's SEO strategy isn't about volume; it's about capturing ready-to-enroll students at the exact moment they're researching their university's programs.
The tech stack tells another story. With jQuery, Slick, and Bootstrap, Bisk isn't chasing bleeding-edge frameworks—they're optimizing for reliability and speed. The presence of PWA and Lazy Loading suggests they're focused on delivering content efficiently to students in bandwidth-constrained environments. This is pragmatic engineering for a global audience, not a tech showcase.
- Their 'undefined' traffic geography suggests either tracking issues or a global student base that's hard to pin down
- The 28% organic traffic is low for a B2B play—this is a relationship-driven business, not a content marketing machine
- Top keywords are all university-specific, proving they piggyback on institutional brand equity
The Education Infrastructure Play
Bisk proves that in EdTech, the real money isn't in the platform—it's in the partnerships. They're the AWS for online university programs, and at $122M revenue, they're just getting started.
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https://www.bisk.com/wp-content/uploads/2018/10/home-hero-new-1024x455.jpg
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Bisk | Online Learning Solutions for Universities and Corporations
Bisk is an online learning services provider that partners with top universities and corporations to deliver exceptional online education to students.
Online Program Management | Bisk
Bisk is an online program management provider that partners with leading universities and corporations to deliver exceptional online education to students.
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Bisk Education: CPA Exam Review & CPE for CPAs
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About bisk.com
Bisk is an online learning services provider that partners with top universities and corporations to deliver exceptional online education to students.
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bisk.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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Marketo
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Traffic & Audience
bisk.com receives approximately 8.2K monthly visitors and ranks #2,513,536 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:47 on the site.
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