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bisnow.com
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bisnow.com

19 technologies
VerifiedVisit399.1K/mo$54M31019 Tech25 Leads
Deep Dive

Bisnow: The CRE Empire Built on Speed

How a 310-person team dominates a $54M niche with 71% direct traffic

While legacy media chases clicks, Bisnow quietly built a commercial real estate monopoly by becoming the industry's central nervous system. They don't just report news; they are the news.

$54.3M
Annual Revenue
310
Employees
71%
Direct Traffic
2.1M+
Backlinks

"Bisnow isn't a media company—it's a high-frequency trading desk for commercial real estate intelligence."

The Real Estate Flywheel

Bisnow's model is a masterclass in vertical integration. They leverage content to drive event attendance (high-ticket), which generates leads for recruiting solutions, creating a closed-loop ecosystem where every user interaction monetizes twice. The 71% direct traffic figure is the smoking gun: they've achieved brand ubiquity, bypassing algorithmic dependency entirely.

The Traffic Paradox

With only 23% organic search traffic, Bisnow defies modern SEO playbooks. Their dominance comes from owned channels and direct brand loyalty. They rank for 'greystar' (24K volume) and 'newport beach' (53K volume)—not through technical optimization, but because they are the primary source for those markets. They don't chase keywords; they own the conversation.

  • Monetization Stack: Events + Recruiting + Media (The Trifecta)
  • Traffic Moat: 71% direct vs. 23% organic (Unprecedented for digital media)
  • Tech Stack: Modern but pragmatic (Tailwind, Bootstrap, PWA) focused on speed over flash
  • Global Reach: 92.8% US-centric traffic (Deep vertical focus)
Doesn't rely on programmatic display ads
High-ticket events and conferences
Avoids broad, low-intent content
B2B recruiting solutions (Top Talent)
No reliance on social media virality
Premium brand partnerships and marketing services

The tech stack reveals their priorities: jQuery and Bootstrap suggest a battle-tested, maintenance-light approach rather than bleeding-edge innovation. They aren't building tech for tech's sake; they are building a media machine where reliability trumps novelty. With 2.1 million backlinks, they have effectively become the Wikipedia of commercial real estate.

The Unsexy Billion-Dollar Playbook

Bisnow proves that in B2B media, depth beats breadth, and direct relationships beat algorithmic reach every time.

What tech stack does Bisnow use?

26 detected
Backend Frameworks1
Programming Languages1
Customer Support1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries1
Tracking & Analytics7
G
Google Tag Manager
J
jsDelivr
G
Google DoubleClick
G
Google Tag Manager
G
Google AdSense
G
Google Analytics
A
Amazon CloudFront

How much traffic does Bisnow get?

Traffic & Engagement

279.6K
Monthly Visits
-21.3%
3.2
Pages/Visit
10:01
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend-40%
464.8K
Oct 2025
Oct
355.1K
Nov 2025
Nov
279.6K
Dec 2025
Dec

Rankings

#139,019
Global Rank
#34,331
United States Rank
Real Estate
Category

Backlinks & Authority

2.1M
Backlinks
18.0K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend+81%
1.2M
Jul 2025
Jul
1.1M
Aug 2025
Aug
1.0M
Sep 2025
Sep
1.0M
Oct 2025
Oct
1.7M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
43.6K

Top Organic Keywords

#1bisnow
6,600 vol12.7%
#3commercial real estate news today
40,500 vol8.0%
#3commercial real estate news
22,200 vol4.4%
#10red lobster
1,000,000 vol3.4%
#1industrial real estate news
5,400 vol3.2%

Where is Bisnow's audience located?

🇺🇸United States94.2%
🇬🇧United Kingdom3.1%
🇮🇳India0.5%
🇨🇦Canada0.3%
🇵🇭Philippines0.3%

Device Distribution

Desktop73.5%
Mobile26.5%

What keywords does Bisnow rank for?

5 keywords
1bisnow4.1K vol$4.50
2biz now330 vol$4.50
3greystar24.1K vol$2.78
4newport beach53.7K vol$1.21
5sasha jones bisnow380 vol

How is Bisnow's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.bisnow.net/fit?height=627&type=png&url=https%3A%2F%2Fs3.amazonaws.com%2Fcdn.bisnow.net%2Fbisnow-logos%2Fbisnow-xl.png&width=1200&sign=qJR7V5AkpPnR2pwBSCpsIs28eLbZSzLRIgW0l26EUZY

Meta Tags

title34 chars

Bisnow Commercial Real Estate News

description157 chars

Commercial real estate news, events, recruiting solutions, and marketing services. Create a free account to access the largest B2B CRE platform in the world.

languageEN

Who works at Bisnow?

Loading leads...

What do customers think of Bisnow?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Bisnow

What is Bisnow's Revenue?
Bisnow generates approximately $54M in annual revenue. With 310 employees, that's $175,000 per employee.
What does Bisnow do?
Commercial real estate news, events, recruiting solutions, and marketing services. Create a free account to access the largest B2B CRE platform in the world.
How fast is Bisnow growing?
Bisnow has declined by 21.3% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Bisnow?
When visiting Bisnow, visitors view an average of 3.2 pages per visit, and spend around 10:01 on the site, and the bounce rate is 59.4%.
How do people find Bisnow?
236.0K people (84%) visit Bisnow directly. 43.6K (16%) find them through organic search.
Who uses Bisnow?
Bisnow's top market is United States with 263.4K visitors (94.2%). United Kingdom is 2nd with 8.7K (3.1%). India is 3rd with 1.5K (0.5%).
What technologies does Bisnow use?
Bisnow uses 19 technologies across their website including Fonts, Backend Frameworks, Programming Languages. Key technologies include Google Fonts, Ruby on Rails, PHP.
Who are Bisnow's competitors?
Bisnow's main competitors include DC Prep, Ayuda, Procurated, Institutional Limited Partners Association (ILPA), Information Technology and Innovation Foundation. These companies operate in similar markets and compete for the same customer base.

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About bisnow.com

Commercial real estate news, events, recruiting solutions, and marketing services. Create a free account to access the largest B2B CRE platform in the world.

Company Overview

bisnow.com
Website
home_and_garden
Industry
#145,248
Global Rank
399.1K
Monthly Visitors
19
Technologies
25+
Employees

Contact bisnow.com

Technology Stack

bisnow.com uses 19 technologies across their website including Google Fonts, Ruby on Rails, PHP, and more.

Fonts

Google Fonts

Backend Frameworks

Ruby on Rails

Programming Languages

PHP

CMS

Framer

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Traffic & Audience

399.1K
Monthly Visits
56%
Bounce Rate
1.7
Pages/Visit
1:13
Avg. Duration

bisnow.com receives approximately 399.1K monthly visitors and ranks #145,248 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:13 on the site.

The majority of bisnow.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bisnow.com?
Commercial real estate news, events, recruiting solutions, and marketing services. Create a free account to access the largest B2B CRE platform in the world.
What technologies does bisnow.com use?
bisnow.com uses 19 technologies including Google Fonts, Ruby on Rails, and 13 more. View the full tech stack analysis above.
How do I contact bisnow.com?
You can contact bisnow.com through their contact page.
Is bisnow.com hiring?
Check bisnow.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is bisnow.com?
bisnow.com receives approximately 399.1K monthly visitors and ranks #145,248 globally. Traffic is declining by 21.6% month-over-month.

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This page provides publicly available information about bisnow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bisnow.com directly at https://bisnow.com.