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BlastPoint: The AI That's Not For Data Scientists
A $6.8M company selling AI insights to the non-technical masses.
Most AI tools require a PhD in data science to operate; BlastPoint bets that the future of customer intelligence belongs to the business people who actually understand the customer. They aren't building for the engineers—they are building for the marketers, the sales leads, and the operations managers.
"BlastPoint isn't selling data; they are selling 'fast, easy-to-use' A.I. to the people who sign the checks, not the ones who write the code."
The 'Non-Technical' User Base
With 52 employees and $6.8M in revenue, BlastPoint has found a lucrative niche in the B2B SaaS landscape. Their traffic data reveals a fascinating focus: while they rank for broad terms like 'energy management' (1,760 monthly volume) and 'credit union growth' (850 volume), their primary audience is defined by a lack of technical jargon. They are solving the 'last mile' problem of AI—taking complex predictive models and serving them as digestible insights for the average business operator.
The Traffic Paradox
BlastPoint's web presence presents a counter-intuitive story. Despite a global rank of #2.7M—which typically signals obscurity—their traffic composition is surprisingly healthy. 55% of visits come from organic search, and 29% are direct. This suggests a highly targeted, 'quiet' growth strategy. They aren't relying on mass-market SEO; they are likely driving intent-based traffic through partnerships and niche industry events, particularly in the wastewater and energy sectors where 'wastewater intelligence' (150 monthly volume) is a high-value keyword.
The tech stack is lean and pragmatic. They utilize jQuery, Tailwind CSS, and Bootstrap—standard, reliable tools that prioritize speed over flashy innovation. This aligns with their brand promise: 'fast and easy-to-use.' Interestingly, their presence on Twitter, Facebook, and LinkedIn shows a broad social strategy, but the lack of Trustpilot reviews indicates they operate in a B2B space where reputation is built on case studies, not public consumer ratings.
- The 'Narmi' Keyword Anomaly: Ranking for 'Narmi' (2,390 volume) suggests a competitive or partnership landscape in the financial tech sector.
- Leadership Depth: The team is led by Alison Alvarez (CEO) and Tomer Borenstein (CTO), a classic founder/tech duo.
- Revenue Efficiency: Generating $6.8M with 52 employees puts them at roughly $130k revenue per employee—a solid metric for a Series A/B stage company.
The Quiet Giant of Vertical AI
BlastPoint proves that in the AI gold rush, the biggest wins might go to those who build the shovels for the non-technical majority.
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Home - BlastPoint
Superpower your customer intelligence with BlastPoint's fast, easy-to-use, A.I.-driven insights for business people.
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About blastpoint.com
Superpower your customer intelligence with BlastPoint's fast, easy-to-use, A.I.-driven insights for business people.
Company Overview
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Technology Stack
blastpoint.com uses 23 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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cdnjs
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Cloudflare
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Traffic & Audience
blastpoint.com receives approximately 7.4K monthly visitors and ranks #2,789,170 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:35 on the site.
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This page provides publicly available information about blastpoint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blastpoint.com directly at https://blastpoint.com.