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Blibli: The 13.9M Visit E-Commerce Behemoth
How Indonesia's hybrid marketplace is winning with 62% direct traffic
While global giants like Amazon and Shopee dominate headlines, Indonesia's Blibli quietly commands 13.9 million monthly visits with a staggering 62% direct traffic rate. This isn't just another marketplace—it's a cultural institution built on trust in the world's fourth-largest country.
"62% direct traffic in 2024 isn't a metric—it's a loyalty scorecard that most e-commerce platforms would kill for."
The Direct Traffic Dominance
Blibli's 62% direct traffic is exceptional for e-commerce. While competitors rely heavily on paid ads and SEO, Blibli users type 'blibli.com' directly into their browsers. This signals brand strength, repeat purchase behavior, and trust—a trifecta that translates to lower customer acquisition costs and higher lifetime value. The 30% organic search traffic suggests they're not neglecting SEO, but their core strength is direct brand recognition.
The Siplah Ecosystem Play
Blibli's genius lies in its 'siplah' ecosystem (B2B procurement). The keyword data reveals 'siplah blibli' (17,230 volume) and 'siplah' (21,190 volume) are major search drivers. This isn't accidental—it's a deliberate B2B strategy that captures institutional purchasing power. By serving schools, government entities, and businesses through Siplah, Blibli creates a moat that pure B2C platforms can't easily replicate. They've built a dual-engine marketplace: consumer retail meets institutional procurement.
With 5,093 employees and $1.6B in revenue, Blibli operates at scale that demands serious operational excellence. Their tech stack—featuring Bootstrap, Vite, and Cloudflare—shows modern web development practices, while heavy pixel implementation (Twitter, Facebook, Google) indicates sophisticated ad targeting. The 5.7M backlinks suggest aggressive content and partnership strategies, likely tied to their Siplah B2B network and merchant partnerships.
- Hybrid B2B2C model with Siplah as institutional moat
- 62% direct traffic signals exceptional brand loyalty
- 13.9M monthly visits in Indonesia's competitive e-commerce landscape
- 5.7M backlinks show aggressive partnership and content strategy
Blibli's Playbook: Own the Relationship, Not Just the Transaction
With 62% direct traffic and B2B ecosystem lock-in, they've built what Amazon hasn't in Southeast Asia—true brand sovereignty
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Online Mall Blibli, Belanja Online Aman, Nyaman & Terpercaya!
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Reviews (7)
No idea who this company is but they…
No idea who this company is but they have scammed 100 of my debit card I rarely use my card on line but somehow they have taken multiple amounts of my card which I didn’t authorize
E-Commerce in Indonesia
E-Commerce in Indonesia , good service and trustworthy.
Fast delivery
I ordered a coffee machine last week, and came in just two days. It was packed really good, not damages, nothing. It was delivered to my address. Great service
I hate the application fee
I hate this fee for using the stupid app which they don't refund you for when sellers can't even bother to update their stock before payment and then they victim blame for not asking them first. It's the sellers responsibility to update what they have in stock.
Not authorized charged from credit card
Company on this name, that I absolutely don't know hacked my credit card. Fortunately I didn't use this account for long time and I hadn't any founds there. But they try to charge 27.32euro. what this it? I never heard of this company. Card already blocked, but be aware
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About blibli.com
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Technology Stack
blibli.com uses 12 technologies across their website including Google Fonts, Cloudflare, DoubleClick Floodlight, Twitter Pixel, and more.
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Twitter Pixel, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Build Tools
Vite
CSS Frameworks
Bootstrap
Traffic & Audience
blibli.com receives approximately 13.9M monthly visitors and ranks #4,096 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:04 on the site.
The majority of blibli.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about blibli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blibli.com directly at https://blibli.com.