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blinkist.com
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blinkist.com

11 technologies
VerifiedVisit2.7M/mo$29M18711 Tech
Deep Dive

Blinkist: The 15-Minute Knowledge Empire

How a German startup turned reading into a mobile-first data product

In an age of infinite content, Blinkist built a billion-dollar valuation on a radical premise: you don't need to finish the book. By compressing nonfiction into 15-minute audio and text 'blinks,' they've created the ultimate attention-economy product for the modern professional.

2.7M
Monthly Visits
$28.8M
Annual Revenue
187
Employees
49%
Direct Traffic

"Blinkist doesn't sell books—it sells the feeling of being smart without the time investment."

The Productivity-First User

Blinkist's core user isn't a bookworm—it's a time-starved knowledge worker. With 49% direct traffic (nearly equal to organic search), their retention is built on habit formation. Users don't browse for books; they come to 'consume' insights like a daily vitamin. The 1,161 Trustpilot reviews (4/5 stars) reveal a pattern: users love the efficiency but occasionally question depth—a tradeoff they willingly accept.

The SEO Moat (and Its Vulnerability)

Blinkist's organic strategy is clever but fragile. While 'blinkist' dominates with 64K monthly searches, they battle 'audible' (1.6M volume) and 'readwise' (51K) for top-of-funnel. Their real weapon? Capturing misspellings like 'blinklist' (3.5K) and 'blinkest' (1.6K)—a defensive SEO play that converts typos into subscribers. Yet this is a red flag: they're competing against giants, not creating a category.

The company's tech stack reveals a mobile-first obsession. Tailwind CSS, Vue.js, and Astro suggest a lean, fast frontend—critical for users consuming content during commutes. Cloudflare and HSTS ensure security, while Datadog RUM tracks every scroll. This isn't a content platform; it's a finely tuned data machine optimizing for micro-moments of attention.

  • Content licensing is their moat: 187 employees with key roles in Content Licensing & Partnerships (Carolin Mungard) signal heavy investment in rights acquisition
  • The 'audiobook' upsell (up to 65% off) is a margin play—turning summary consumers into full-content buyers
  • Global rank #21,928 puts them in the top 0.1% of websites, yet they're dwarfed by Amazon/Audible's dominance
They don't create original content
They aggregate and distill existing content at scale
No community features (unlike Goodreads)
Built for mobile consumption (not desktop)
No deep reading experience (they're the anti-Kindle)
Monetize via subscription + affiliate (Audible) revenue

The Paradox of Scale

Blinkist succeeded by commoditizing knowledge—but that same model makes them vulnerable to AI summarization tools and platform dependency. Their future hinges on becoming a habit, not just a tool.

What tech stack does Blinkist use?

11 detected
Security1
Cloud & Hosting1
Analytics & Marketing1
Web Standards1
UI Libraries1
Frontend Frameworks2

How much traffic does Blinkist get?

Traffic & Engagement

3.3M
Monthly Visits
-1.6%
2.6
Pages/Visit
6:13
Avg. Duration
76%
Bounce Rate
Monthly Traffic Trend-16%
3.9M
Oct 2025
Oct
3.3M
Nov 2025
Nov
3.3M
Dec 2025
Dec

Rankings

#17,406
Global Rank
#12,704
United States Rank

Backlinks & Authority

216.0K
Backlinks
14.4K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
233.2K
Jul 2025
Jul
229.3K
Aug 2025
Aug
205.2K
Sep 2025
Sep
206.2K
Oct 2025
Oct
219.0K
Nov 2025
Nov
216.0K
Dec 2025
Dec

Search Traffic

Organic
365.4K
Paid
5.6K

Top Organic Keywords

#1craig melton
6,600 vol1.3%
#2pope francis wife
18,100 vol1.2%
#1david goggins wife
9,900 vol1.0%
#5peter mcmahon
27,100 vol0.9%
#1pope francis wife and daughter
4,400 vol0.9%

Where is Blinkist's audience located?

🇺🇸United States26.1%
🇩🇪Germany17.1%
🇧🇷Brazil12.7%
🇬🇧United Kingdom8.9%
🇨🇦Canada3.8%

Device Distribution

Desktop15.1%
Mobile84.9%

What keywords does Blinkist rank for?

5 keywords
1blinkist64.7K vol$0.12
2blinklist3.6K vol$2.14
3audible1.6M vol$1.71
4readwise51.8K vol$1.04
5blinkest1.7K vol$2.58

How is Blinkist's SEO?

Open Graph Image

OG Image preview
og:image

https://static.blinkist.com/og/default_sharing_image_en.png

Meta Tags

title49 chars

Blinkist: Best Book Summaries & Audio Book Guides

description141 chars

Blinkist offers the key insights from top nonfiction in a made-for-mobile format. Get up to 65% off audiobooks, too. Learn anytime, anywhere!

languageEN

H1 Tags

h1Learnsomething newevery day

Schema Types

SoftwareApplication

What is Blinkist's revenue?

$29M
Annual Revenue
187
-24%
Employees
$154K
Revenue/Employee
#8,661
Growjo Rank
EdTech
Berlin, DEU
Headquarters

Who works at Blinkist?

Loading leads...

What do customers think of Blinkist?

Blinkist

Blinkist

4.0
1,161 reviews
✓ Claimed

Categories

Media & Publishing#undefined

Activity & Engagement

Reply Rate
87.85714285714286%
Avg. Reply Time
2.0 days
Claimed Date
3/22/2019

Contact Information

Address:
Sonnenallee 223
Berlin, DE

Reviews (20)

Filter by rating:
Jim
1/18/2026
🇺🇸 United States4 reviewsBasicLinkVerified
Experience date: 1/13/2026
Very personal and expert help.

When I signed up I made mistakes-some were typing errors and a few computer errors. I am not an IT type person. I finally reached out and Jean came to my rescue. We started slowly to work the problem. Her emails were very good in explaining what was the problem and “how” to respond on my end. Jean’s help was invaluable. Now I am up and running and utilize Blinkist frequently.

PedroVerified
1/17/2026
🇵🇹 Portugal6 reviewsOrganicUnverified
Experience date: 1/17/2026
Become a better professional and human being by gaining more knowledge in bite-sized chunks.

To me, the best app for tackling my book backlog in a short time. It's a way of using my time the best possible way, either when waiting, commuting or traveling by plane. Do yourself a favour and become a Blinkist. I'm sure you'll continue to expand your knowledge, becoming a better professional and a better human being.

Manjula K
1/16/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/15/2026
Widy from support team was very helpful

Widy from support team responded quickly and communicated with details to my query.

Sandra Toma
1/16/2026
🇷🇴 Romania1 reviewsBasicLinkVerified
Experience date: 1/16/2026
I received a personalized answer

I received a personalized answer, even the necessary answer was included in an previous automated answer. I felt seen and understood.

Simon
1/16/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/16/2026
Blinkist support is speedy

Blinkist support provided me a speedy, polite, and helpful response which fully resolved my issue. Thanks.

Frequently Asked Questions about Blinkist

What is Blinkist's Revenue?
Blinkist generates approximately $29M in annual revenue. With 187 employees, that's $154,000 per employee.
What does Blinkist do?
Blinkist offers the key insights from top nonfiction in a made-for-mobile format. Get up to 65% off audiobooks, too. Learn anytime, anywhere!
How fast is Blinkist growing?
Blinkist has declined by 1.6% in the last 6 months according to traffic data. employee count has changed by -24% year over year.
How do people interact with Blinkist?
When visiting Blinkist, visitors view an average of 2.6 pages per visit, and spend around 6:13 on the site, and the bounce rate is 75.9%.
How do people find Blinkist?
2.9M people (89%) visit Blinkist directly. 365.4K (11%) find them through organic search. 5.6K (0%) come through paid advertising.
Who uses Blinkist?
Blinkist's top market is United States with 851.5K visitors (26.1%). Germany is 2nd with 558.8K (17.1%). Brazil is 3rd with 414.6K (12.7%).
What technologies does Blinkist use?
Blinkist uses 11 technologies across their website including Security, Cloud & Hosting, Analytics & Marketing. Key technologies include HSTS, Cloudflare, Datadog RUM.
Who are Blinkist's competitors?
Blinkist's main competitors include Headway, getAbstract, Scribd, Instaread. These companies operate in similar markets and compete for the same customer base.
What do customers think of Blinkist?
Blinkist has a Trustpilot score of 4.0 out of 5 (4 stars) based on 1,161 customer reviews.

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How to contact Blinkist?

What are Blinkist's key pages?

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Download the complete tech stack, analytics, leads, and company data for blinkist.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About blinkist.com

Blinkist offers the key insights from top nonfiction in a made-for-mobile format. Get up to 65% off audiobooks, too. Learn anytime, anywhere!

Company Overview

blinkist.com
Website
computers_electronics_and_technology
Industry
#21,928
Global Rank
2.7M
Monthly Visitors
11
Technologies

Contact blinkist.com

Technology Stack

blinkist.com uses 11 technologies across their website including HSTS, Cloudflare, Datadog RUM, and more.

Security

HSTS

Cloud & Hosting

Cloudflare

Analytics & Marketing

Datadog RUM

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

UI Libraries

Radix UI

Traffic & Audience

2.7M
Monthly Visits
45%
Bounce Rate
2.8
Pages/Visit
1:09
Avg. Duration

blinkist.com receives approximately 2.7M monthly visitors and ranks #21,928 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:09 on the site.

The majority of blinkist.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is blinkist.com?
Blinkist offers the key insights from top nonfiction in a made-for-mobile format. Get up to 65% off audiobooks, too. Learn anytime, anywhere!
How much does blinkist.com cost?
You can view blinkist.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does blinkist.com use?
blinkist.com uses 11 technologies including HSTS, Cloudflare, and 5 more. View the full tech stack analysis above.
How do I contact blinkist.com?
You can contact blinkist.com via email at [email protected].
What are blinkist.com's social media accounts?
blinkist.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is blinkist.com hiring?
Check blinkist.com's careers page for current job openings and opportunities.
How popular is blinkist.com?
blinkist.com receives approximately 2.7M monthly visitors and ranks #21,928 globally. Traffic is declining by 2.2% month-over-month.

Related Searches

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This page provides publicly available information about blinkist.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blinkist.com directly at https://blinkist.com.