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Blinq: The $3.8M Digital Business Card Bet
Why a 24-person team is challenging the $20B physical card industry with a 2.3-star Trustpilot rating
In a world where 27 million business cards are printed daily, Blinq is betting that your phone is the only networking tool you need. With just 24 employees and $3.8M in revenue, this Australian startup is challenging the $20B physical card industry—but its 2.3-star Trustpilot rating suggests the transition from paper to pixels isn't frictionless.
"They're not just selling digital cards—they're selling the death of the Rolodex, one QR code at a time."
The Network Effect Problem
Blinq's core insight is elegant: physical cards create friction, while digital cards create connection. But here's the catch—networking tools only work when both parties use them. With 3,368 Trustpilot reviews averaging 2.3 stars, Blinq faces the classic two-sided marketplace challenge: convincing individuals to switch is hard, but convincing entire teams to standardize on a platform with mixed reviews is harder. Their $3.8M revenue suggests they're finding product-market fit, but the scale-up will require solving the network effect paradox.
The Tech Stack Story
Blinq's technology stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for rapid front-end development, GSAP for smooth animations, and Google Analytics for tracking. This isn't a bleeding-edge stack—it's a battle-tested toolkit for building quickly. The use of Lazy Loading suggests they're optimizing for mobile performance, critical for a product that lives on smartphones. For founders, this is a lesson: you don't need the newest tech to build a $3.8M business, but you do need to execute flawlessly on the basics.
The real story isn't in Blinq's technology—it's in their positioning. They're not just competing with other digital card apps; they're competing with inertia. The fact that they've reached $3.8M in revenue with just 24 employees suggests remarkable efficiency, but the 2.3-star rating indicates significant user experience challenges. For investors, this represents a classic high-risk, high-reward scenario: a product with clear market demand but execution hurdles that could make or break the company.
- Revenue-to-employee ratio of $158K is efficient for a SaaS startup
- Mixed user reviews suggest product-market fit but execution gaps
- Team-focused features indicate enterprise expansion strategy
- Built on pragmatic, not cutting-edge, technology
Blinq is either a case study in focused execution or a cautionary tale about user experience debt
For founders: The $3.8M question isn't whether digital business cards will win—it's whether Blinq can fix its UX before competitors eat its lunch.
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Digital Business Card for Teams and Individuals | Blinq
The best digital business card for individuals and teams. Create your free digital business card or get your team set up in seconds. Raise your networking game today.
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Reviews (20)
The Blinq service is everything you…
The Blinq service is everything you need for social media contacts, personal contacts, business contacts etc. If you have a business Blinq is the future of Digital transferable information. From one person to another. Get Blinq. Get the Digital shine!!!! Five star rated
I purchased Airpod Pros and the…
I purchased Airpod Pros and the experience was excellent. The product was pristine and worked flawlessly. Shipping was quick and there was care in how it was packaged. It was my first time buying anything from Blinq, but it will not be my last.
A great price on a Ring door security…
A great price on a Ring door security camera. Lets me know who is at the door without opening it.. Besides the great price. The delivery time was short and the Ring equipment is functioning perfectly as advertised.
Got samsung live bud for $60 instead of…
Got samsung live bud for $60 instead of $140 I've had them work months and they still work perfectly
Great deal on bluetooth speaker
This is my third time ordering from Blinq. I have been completely satisfied every time. My latest order was for a bluetooth speaker. Its condition was indistinguishable from brand new, and the savings were substantial. Delivery was quick. I won't hesitate to order from Blinq again in the future.
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About blinq.com
The best digital business card for individuals and teams. Create your free digital business card or get your team set up in seconds. Raise your networking game today.
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blinq.com uses 23 technologies across their website including Webflow, cdnjs, jsDelivr, AWS CloudFront, Cloudflare, and more.
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blinq.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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