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Blip: The Democratization of Billboard Advertising
How a 41-person team is disrupting a $40B industry with flexible, on-demand digital out-of-home ads
For decades, digital billboard advertising was a gated fortress—locked behind six-figure annual contracts and exclusive relationships. Blip is kicking the door down. With just 41 employees and $8.2M in revenue, this platform is turning billboard advertising into a 'click-and-launch' commodity, allowing anyone to run campaigns in minutes without long-term commitments.
"Blip isn't just selling ad space—they're selling the elimination of friction. In an industry built on relationships and exclusivity, they've weaponized simplicity."
The Unlikely Power Users
With 58% direct traffic (29K monthly visits), Blip's audience isn't discovering them through SEO—they're coming back. This suggests a loyal, repeat customer base that understands the value proposition. The keyword data reveals a sophisticated user: they're searching for 'how to determine how many billboard impressions are needed,' not just 'cheap billboards.' These aren't hobbyists—they're performance marketers and small business owners who've cracked the code on out-of-home advertising.
The 127K Search Anomaly
Here's the data story that matters: 'blip' generates 127,270 monthly searches. That's not brand search—that's category-defining volume. Compare it to 'blip billboards' at 1,530. This tells us Blip is becoming synonymous with the entire category of flexible billboard advertising. They're not just competing with Lamar or Outfront—they're creating a new mental model where 'blip' means 'I need to launch a digital billboard campaign now.'
The technology stack reveals their playbook: jQuery, Tailwind, Bootstrap, and lightweight tools like Swiper and Splide. This isn't a feature-bloated enterprise platform—it's a lean, fast-moving web app designed for speed over sophistication. The absence of heavy frameworks suggests they prioritize rapid iteration over architectural perfection. For a 41-person team, this is the right trade-off. They're not building a Bloomberg Terminal; they're building a self-service kiosk.
- Trustpilot rating of 2.6/5 with only 4 reviews suggests either early-stage reputation management or a high-touch sales process that filters out dissatisfied customers
- Top countries are undefined (68.9% + 18.0%)—this likely indicates either tracking issues or a US/Canada-heavy market that's not properly segmented
- No funding data suggests bootstrapped or early-stage, which aligns with the lean team and focused product
The $40B Opportunity They're Actually Capturing
Blip isn't disrupting billboards—they're creating a new market of performance-driven, micro-campaign advertisers who were previously locked out entirely. The 58% direct traffic proves they've found product-market fit. Now the question is scale: can 41 people democratize an entire industry?
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Self-Serve Digital Billboard Advertising Platform | Blip Billboards
Launch digital billboard and out-of-home advertising campaigns in minutes with Blip. Flexible budgets, prime locations, full control and no long-term contracts.
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Reviews (4)
Awesome company!
Awesome company! They sell time on digital billboards around the country to fit any budget. Easy to choose, set up and run.Super customer service. Knowledgeable, helpful, and a pleasure to do business with. Wish more companies were like this. Highly recommend.
Worst customer Service
Worst company ever - Do not waste your time browsing their website , just useless customer serivice -made several attempts to reach them -with no luck
Scammers
Scammers! We chose a billboard 20 minutes away from our home to actually get a photo of for creating a growth folder to share. They said we had "2 Blips" when arrived and after over 50 minutes of not seeing our ad, we decided it was unsafe to stay because of the weather. Wouldn't you know it, on the last refresh it said we had "8 Blips"!! MIRACULOUS!! Their analytics said we had our ad rotate 6 times and we never seen it.
Blip Billboards is a BAD Company
Worst customer service, communications, company values, customer appreciation, UXUI. No desire to resolve customer issues. Bad all-round. Go elsewhere.
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About blipbillboards.com
Launch digital billboard and out-of-home advertising campaigns in minutes with Blip. Flexible budgets, prime locations, full control and no long-term contracts.
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Technology Stack
blipbillboards.com uses 27 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
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WordPress
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unpkg, jsDelivr
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HubSpot
Traffic & Audience
blipbillboards.com receives approximately 29.0K monthly visitors and ranks #610,390 globally. The website has a bounce rate of 36% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 2:20 on the site.
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