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BLIS: The Telco Data Titan
How an independent DSP built an empire on verified telecom data
In the crowded world of programmatic advertising, BLIS isn't chasing the next shiny object. Instead, it's doubling down on a massive, often overlooked asset: the UK's largest verified telco dataset. This isn't just another DSP—it's a data-first machine built for real-world results.
"While others guess, BLIS knows. Their independent telco data moat is a defensive advantage that's nearly impossible to replicate."
The Telco Data Moat
BLIS’s core strength is its verified telco dataset, likely sourced from a partnership with T-Mobile (hinted at by the 'T Mobile acquires BLIS' search term). In an industry drowning in probabilistic data, BLIS offers deterministic, real-world verification. This allows for hyper-accurate targeting that cuts through ad fraud and wasted spend. It's a scale play that smaller competitors simply can't touch.
The Growth Trajectory
With 31,970 monthly visits and a strong organic search presence, BLIS is capturing high-intent traffic. The search data reveals a sophisticated user base looking for specific capabilities like 'BLIS CTV' and 'flexicapping.' This isn't top-of-funnel brand noise; it's commercial intent. The company's $99.4M revenue on 497 employees suggests a lean, high-margin operation relative to its size.
The tech stack reveals a modern, performance-focused engineering culture. Built on Vite with Tailwind CSS and jQuery, the platform prioritizes speed and maintainability. The use of Priority Hints and Lazy Loading shows a deep commitment to user experience—critical for a platform where milliseconds impact ad delivery and bidding efficiency.
- Verified Telco Data: A deterministic dataset that outperforms probabilistic models.
- Omnichannel Scale: From CTV to mobile, BLIS operates where the audience is.
- Independent DSP: Not tied to a media agency's bottom line, offering true flexibility.
The Data-First Future is Here
BLIS proves that in advertising, owning the data pipeline beats renting it.
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UK's Leading Independent Telco DSP | Blis
Independent omnichannel DSP with the UK's largest verified telco dataset. Deliver real-world results at unmatched scale.
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About blis.com
Independent omnichannel DSP with the UK's largest verified telco dataset. Deliver real-world results at unmatched scale.
Company Overview
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Technology Stack
blis.com uses 31 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS, Cloudflare Turnstile
Backend Frameworks
Laravel
Programming Languages
PHP
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Squarespace, WordPress
Traffic & Audience
blis.com receives approximately 32.0K monthly visitors and ranks #926,941 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:40 on the site.
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