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Blokur: The $1.5M Rights Engine
How a 17-person UK startup is tackling music's $2.5B royalty black hole
In an industry where 30% of royalties go unclaimed annually, Blòkur isn't just managing rights—it's supercharging them. With a lean team of 17 and $1.5M in revenue, this startup is building the infrastructure to ensure musicians actually get paid.
"The music industry's biggest problem isn't creation—it's collection. Blokur is solving the $2.5B black hole."
The Unclaimed Royalty Crisis
Blokur operates in a market where 30% of music royalties never reach their rightful owners. Their platform connects musicians, labels, and publishers to a fragmented licensing ecosystem. With 30M tracks in their database and 200M+ rights relationships managed, they're not just tracking royalties—they're closing the gap between play and payment. The real story? Independent artists lose an average of $2,000 annually to unclaimed royalties.
The Lean Growth Engine
Here's what's interesting: Blòkur's traffic tells a story of targeted B2B acquisition. With only 1,439 monthly visits but 20% organic search, they're not chasing vanity metrics. Their top keywords reveal a dual strategy—'music reports' (320 volume) for industry players, and educational content like 'how many Christmas songs are there' (870 volume) for broader awareness. This isn't growth hacking; it's strategic positioning in a market where trust trumps scale.
The tech stack reveals a modern, efficient approach: Tailwind CSS, Vite, and PWA capabilities suggest a team that moves fast without bloated frameworks. With Heap analytics and LinkedIn Insight Tag, they're tracking the right signals, not just pageviews. The absence of heavy funding rounds isn't a weakness—it's a testament to sustainable growth in a capital-efficient model.
- 30M tracks managed with 200M+ rights relationships
- 20% organic traffic in a B2B space where direct traffic dominates
- Founded by Phil Barry, targeting the $2.5B royalty gap
- Revenue-per-employee: ~$88K—efficient for a deep-tech startup
The Real Play Isn't Traffic—It's Infrastructure
Blokur isn't building a media company. They're building the payment rails for the entire music industry. In a market where 30% of money gets lost in the pipes, owning the infrastructure is worth more than any viral moment.
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Blòkur - Music Rights, Supercharged
Blokur’s mission is to fulfill the potential of the Internet for the creator. We help musicians and music companies get paid what they should, when they should.
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About blokur.com
Blokur’s mission is to fulfill the potential of the Internet for the creator. We help musicians and music companies get paid what they should, when they should.
Company Overview
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Technology Stack
blokur.com uses 16 technologies across their website including HSTS, Ghost, HubSpot, and more.
Security
HSTS
CMS
Ghost
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Heap, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
blokur.com receives approximately 1.4K monthly visitors and ranks #10,148,581 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:41 on the site.
The majority of blokur.com's traffic comes from .
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