While Silicon Valley chases AI unicorns, Bloomz is quietly building a $1.7M revenue business with 290K monthly visits and 77% direct traffic. In a world of feature-bloated EdTech, they're proving that owning a single, critical workflow beats trying to own the entire classroom.

"Bloomz doesn't need SEO because their users literally type 'bloomz' into the browser bar—that's not marketing, that's habit formation."

The tech stack tells a story of pragmatism: jQuery and Bootstrap suggest legacy code, but Tailwind CSS and Cloudflare show modernization in progress. They're using Hotjar and Google Analytics to understand user behavior, which makes sense for a product that needs to nail retention. The lack of a Trustpilot presence is concerning though—when you're handling school communications, social proof is currency.

• 77% direct traffic = exceptional product-market fit and user retention
• Top keyword is just 'bloomz' = strong brand recall, but also vulnerability to copycats
• Traffic concentration in undefined markets = either a data issue or international expansion without localization
• Revenue per visit is ~$0.19, suggesting they're either under-monetizing or serving a high-volume, low-margin market