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Blubrry: The Veteran Podcast Platform
A deep dive into the independent podcast hosting giant
In a market dominated by corporate giants and VC-backed startups, Blubrry stands as a fiercely independent veteran. With 15 employees generating $1.3M in revenue, this isn't just another podcast hosting platform—it's a bootstrapped survivor in an industry chasing scale over substance.
"Blubrry isn't chasing unicorn status—it's building a sustainable business serving real podcasters, not just investors' portfolios."
The Independent Podcasters' Choice
With 60% direct traffic, Blubrry's audience isn't discovering them through ads—they're returning intentionally. This suggests a loyal user base that values stability over hype. The 28% organic search traffic reveals they're not aggressively marketing, yet they maintain a top 250K global rank. That's the power of word-of-mouth in a niche that values reliability.
The Bootstrap Advantage
While competitors burn millions on customer acquisition, Blubrry operates lean. 15 employees serving 171K monthly visitors means incredible efficiency. Their revenue per employee ($86,667) is respectable for a bootstrapped tech company. They're not trying to be Spotify—they're trying to be the best hosting platform for serious podcasters who need phone support, not chatbots.
The keyword data tells a revealing story: 'blubrry archive a podcast episode' and 'add season info on bluberry podcast' aren't vanity searches. These are power users solving specific problems. The misspelling 'burberry podc' (220 monthly volume) even shows brand recognition bleeding into mainstream awareness. This is a platform people rely on for complex workflows, not just one-click publishing.
- Phone support (a rarity in SaaS)
- WordPress integration via PowerPress plugin
- IAB-certified stats for professional use
- Monetization tools built-in, not bolted on
- Free trial without credit card (reduces friction)
The Anti-Unicorn Playbook
Blubrry proves you don't need billions in funding to build a lasting podcast platform. In an industry obsessed with scale, their $1.3M revenue with 15 employees is a masterclass in sustainable growth. For founders and investors: sometimes the best opportunity isn't the loudest—it's the one that's been quietly serving paying customers for years.
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Blubrry Podcast Platform
Blubrry podcast platform provides hosting, statistics, distribution, website, monetization, and more with phone support, with a free trial.
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Reviews (2)
Great team
Great team! Very communicative and supportive.
Nearly 20 Years of Top-Tier Care
I have been working with and for the Blubrry Team -- at first in a limited capacity now full-time -- since the podcast pioneer's inception in 2005. From the start, it was clear these podcasters were in the industry to benefit podcasters. As a non-techie, I'm in awe of the lengths the team goes to to unsure each podcaster -- no matter the show size -- is a success.
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About blubrry.com
Blubrry podcast platform provides hosting, statistics, distribution, website, monetization, and more with phone support, with a free trial.
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Technology Stack
blubrry.com uses 21 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Email Marketing
Mailchimp
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Traffic & Audience
blubrry.com receives approximately 171.4K monthly visitors and ranks #247,652 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:04 on the site.
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